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The 21 Best Sentiment Analysis Tools in 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool.

Pro Tips to Spot and Dodge A Social Media Crisis Before It’s Too Late

Social media management seems like a safe and cushy job, that is until you have a full-blown social media crisis on your hands. Then, after a quick glance, it’s posted with the hashtags #smoke and #clouds on the 4th of July!


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Why brands need a social media monitoring strategy

Sprout Social

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? Brand hashtags.

Social Media for Nonprofits: 11 Essential Tips for Success


Anyone familiar with using social media for nonprofits knows there are both challenges and advantages. And with organic reach plummeting in favour of ad dollars, social media can sometimes seem like a lost cause. Benefits of social media for nonprofits.

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The ultimate social media listening guide for marketers

Sprout Social

You’ve heard the talk about social media listening but now you want to know how to put it to use. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. This article is meant to be a practical, how-to guide to social listening for social media marketing professionals. Advantages of social media listening. Result : brand sentiment, customer sentiment.

How to Use Social Media for Crisis Communications and Emergency Management


On a regular day, connecting with your audience on social media requires tact, care, and forethought. Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? So, here’s our guide to social media crisis communication.

The Ultimate List of Social Media Definitions You Need to Know


Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Dark social.

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B2B Employee Advocacy Best Practices


By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Social Selling.

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45 Marketing Tools to Consider for 2017

Razor Social

You can connect up to 9 social networks and other online services (called ‘apps’) to your account. For example, automatically send a tweet based on a trigger, and then automatically store that tweet in a Word document. Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Sentiment analysis is also available, so you can filter by positive, negative or neutral mentions. Social Warfare.

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Inside the World of Dog Influencers


And, just like family, they have taken center stage in our everyday lives with 33 percent of American pet owners saying they post about their pets on social media as much and as often as their human family. A quarter of content shared to social media features pets—so much so that one in six pet owners has created a social account specifically for their pet. Their momager, Lily, said: “We have made so many friends over the years of being on social media.

4 overlooked B2B market research methods for understanding your customers

Sprout Social

Keyword research tools, social media listening data and review sites are goldmines for market research that are oftentimes overlooked. Analyze industry and brand-relevant conversations on social media. Analyze what people are saying about competitors on social media.

How to conduct smarter social listening for consumer brands

Sprout Social

Consider that product-related posts are among the most popular across social media. And on a related note, a staggering 60% of consumers actively seek out new products and services via social. Social media is an absolute goldmine of B2C intelligence. That’s exactly why social media for consumer brands is so important. Through B2C social listening, these answers and so much more are out in the open.

Everything Social Marketers Need to Know About Generation Z


Bonus: Get all the insight and tools you need to inform your social strategy in 2019 with our free social trends toolkit. Gen Zers crave hyper-personal experiences on social media, but they’re also keen to protect their privacy. When it comes to gender equality, 77% of Gen Z say they feel more positively towards a brand when it promotes equality on social media. More than 70% say they’re talking to their friends or social networking.

Essential Sprout features to help your brand maintain connection in an uncertain time

Sprout Social

During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news. A common consideration for social media managers during times of uncertainty is whether to continue publishing regularly scheduled content.

How to Get Free Instagram Likes (Because They Still Matter)


After covering the direct aftermath, I spent the next year returning to Tacloban over multiple trips to document the recovery and rebuilding process in the community. ?????? Use the right hashtags on your posts. On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience. Give your hashtag strategy some thought: Don’t be too broad (i.e., #dog)

How to efficiently set up your content planning for 2019

Sprout Social

According to a Marketing Profs and CMI study, the majority of surveyed businesses (63% of them) don’t have a documented content strategy. A simple blog post includes brainstorming, drafting, editing, minimal graphic design work (at the very least for a featured image) and then of course social media promotion. Sentiment (if those are branded searches ). Schedule a lot of social media promotion in advance.

The 20 Minute Twitter Audit

Sprout Social

For social media marketers, a lot of focus gets put on growing your account, getting more followers on Twitter and increasing traffic. If you’re gathering data from multiple tools, you’ll want to combine it all into a single document. The second option is to use Sprout Social. Here’s how to extract your Twitter data from Sprout: Open your Sprout Social dashboard and navigate to the reports tab.

How to use Slack: a guide for social savvy businesses

Sprout Social

Just like it pays to learn the ropes of the latest social channels, marketers should likewise look into the most popular apps for businesses. Although not a traditional social media platform per se, Slack’s more than 10 million daily active users speak for themselves. And while Slack might seem like little more than a chat app on the surface, the platform boasts some specific benefits and features relevant to social savvy businesses. Is Slack social media?

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