The 21 Best Sentiment Analysis Tools in 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool.

Pro Tips to Spot and Dodge A Social Media Crisis Before It’s Too Late

Then, after a quick glance, it’s posted with the hashtags #smoke and #clouds on the 4th of July! Essentially, best practice documents create a set of guidelines to ensure your content is always audience appropriate. Firstly, take advantage of sentiment analysis tools.


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The ultimate social media listening guide for marketers

Sprout Social

A brand analysis ranges from an overall company sentiment to a product-level sentiment. Another valuable source of information is the sentiment report. In Sprout’s own Sentiment Summary, as shown above, there you can easily view percentages and the trends over any course of time. Result : brand sentiment, customer sentiment. Use a hashtag report to see which are the most engaging. Use this hashtag in future posts and to find new people to follow.

4 overlooked B2B market research methods for understanding your customers

Sprout Social

According to Gartner , providing customers with information specifically designed to help them advance their purchase has the single biggest impact on driving deal quality that the research firm has ever documented. Knowing your audience is a lesson from effective marketing 101.

B2B Employee Advocacy Best Practices


The benefits of employee engagement to organizations are well documented, from how it affects retention and productivity to profit and the bottom line. Give an overview of your social media goals, target audience, competitors, content tactics, custom hashtags, etc. Brand Sentiment.

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How to conduct smarter social listening for consumer brands

Sprout Social

The benefits of creating social media personas are well-documented. Rather than stare at a laundry list of metrics wondering what they mean, listening can provide some much-needed context including: The positive and negative sentiment surrounding your brand mentions online. Sprout’s social listening and analytics features such as sentiment analysis can help brands understand where the love is coming from and what’s cause for complaint.

Inside the World of Dog Influencers


These accounts have gained unforeseeable momentum across an internet where hashtags like #dogsofinstagram have collected more than 155 million posts. Their bond grew immediately and, shortly after a move to New York City and a second perfect match made, Katie joined the family and the trio began documenting their big city adventures on social media. It’s undeniable—people love their pets.

Social Media for Nonprofits: 11 Essential Tips for Success


Inquire about TikTok For Good options, including promoted hashtags. These can be combined or treated as separate documents. Note the keywords and hashtags so you can benefit from increased reach during these events. Run a hashtag campaign.

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Essential Sprout features to help your brand maintain connection in an uncertain time

Sprout Social

A message protocol is a best practice any organization can borrow from the agency world—a document that outlines possible comments and questions you anticipate and provides various responses.

Everything Social Marketers Need to Know About Generation Z


Keep tabs on what others are saying about your organization with our guide to social media sentiment analysis. Meanwhile, in real brick-and-mortar stores, teens are most likely to turn to Snapchat to document their shopping experiences. Collaborate with Tik Tok influencers, post content using a branded hashtag, or participate in one of the countless Tik Tok challenges, as long as it aligns with your brand. You’re in a meeting with your boss when it happens.

How to Get Free Instagram Likes (Because They Still Matter)


After covering the direct aftermath, I spent the next year returning to Tacloban over multiple trips to document the recovery and rebuilding process in the community. ?????? Use the right hashtags on your posts. On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience. Give your hashtag strategy some thought: Don’t be too broad (i.e., #dog)

45 Marketing Tools to Consider for 2017

Razor Social

For example, automatically send a tweet based on a trigger, and then automatically store that tweet in a Word document. Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Sentiment analysis is also available, so you can filter by positive, negative or neutral mentions. It allows you to monitor and interact with a conversation filtered by a hashtag.

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How to efficiently set up your content planning for 2019

Sprout Social

According to a Marketing Profs and CMI study, the majority of surveyed businesses (63% of them) don’t have a documented content strategy. Sentiment (if those are branded searches ). Sprout Social Hashtag Calendar : List of popular hashtags for every week of the year (which can be re-purposed for 2019!). Another nice feature keeping you more productive is the ability to set up default hashtags for your content to be publicized on social media.

How to Use Social Media for Crisis Communications and Emergency Management


It’s also a helpful document to have in the case that some of your team members are affected by the crisis and compelled to share duties with non-team members. They even came up with their own branded hashtag.

The 20 Minute Twitter Audit

Sprout Social

If you’re gathering data from multiple tools, you’ll want to combine it all into a single document. These can be positive, negative and neutral, so make sure you’re looking at the sentiment of replies instead of just the quantity. Hashtags: What hashtags are you using, and how many? You want to analyze the performance of your Twitter account, but don’t want to spend three hours doing it. You’re not alone.

How to use Slack: a guide for social savvy businesses

Sprout Social

Users communicate in channels denoted by specific hashtags. At its core, it’s a place where businesses can streamline and document the internal communications of their teams. Tools like Mention cover social shout-outs beyond Twitter, including a daily recap of analytics which breaks down your number of mentions, sentiment analysis and your most important tagged messages. Trying to figure out how to use Slack? It’s totally worth it.

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The Ultimate List of Social Media Definitions You Need to Know


This social media glossary is a living document that will evolve as we add and subtract entries, expand our definitions, and provide more context for the most important social media terms. Captions can include text, hashtags, @ mentions, and emojis. Hashtag. Sentiment.

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Social Spotlight: How Netflix uses social to create a brand experience

Sprout Social

There the brand has leaned hard into a “fan’s fan” persona by hiring movie and TV buffs to man its accounts and eschewing a multi-layered content approval process in favor of well-documented social guidelines that apply to the company as a whole. Take, for instance, turning fan favorite moments from its original content into shareable gifs to arm followers with the perfect, oh-so-relevant social sentiment for any situation.

Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

Jay: The idea is that you scan a wide variety of hashtags and keyword usage across primarily Twitter, I presume, but I’m sure you’re monitoring other social outposts as well? One of the things that we’re looking at really closely is sentiment analysis. Social Mention is a nonprofit sentiment trend analysis visualization tool called that we’ve been looking at up on the big board.