The ultimate social media listening guide for marketers

Sprout Social

A brand analysis ranges from an overall company sentiment to a product-level sentiment. Another valuable source of information is the sentiment report. In Sprout’s own Sentiment Summary, as shown above, there you can easily view percentages and the trends over any course of time. Result : brand sentiment, customer sentiment. Use a hashtag report to see which are the most engaging. Use this hashtag in future posts and to find new people to follow.

Inside the World of Dog Influencers

Likeable

These accounts have gained unforeseeable momentum across an internet where hashtags like #dogsofinstagram have collected more than 155 million posts. It’s undeniable—people love their pets.

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How to conduct smarter social listening for consumer brands

Sprout Social

The benefits of creating social media personas are well-documented. Rather than stare at a laundry list of metrics wondering what they mean, listening can provide some much-needed context including: The positive and negative sentiment surrounding your brand mentions online. Sprout’s social listening and analytics features such as sentiment analysis can help brands understand where the love is coming from and what’s cause for complaint.

Social Spotlight: How Netflix uses social to create a brand experience

Sprout Social

There the brand has leaned hard into a “fan’s fan” persona by hiring movie and TV buffs to man its accounts and eschewing a multi-layered content approval process in favor of well-documented social guidelines that apply to the company as a whole. Take, for instance, turning fan favorite moments from its original content into shareable gifs to arm followers with the perfect, oh-so-relevant social sentiment for any situation.

How to Get Free Instagram Likes (Because They Still Matter)

Hootsuite

After covering the direct aftermath, I spent the next year returning to Tacloban over multiple trips to document the recovery and rebuilding process in the community. ?????? Use the right hashtags on your posts. Give your hashtag strategy some thought: Don’t be too broad (i.e., #dog)

Everything Social Marketers Need to Know About Generation Z

Hootsuite

Keep tabs on what others are saying about your organization with our guide to social media sentiment analysis. Meanwhile, in real brick-and-mortar stores, teens are most likely to turn to Snapchat to document their shopping experiences.

How to use Slack: a guide for social savvy businesses

Sprout Social

Users communicate in channels denoted by specific hashtags. At its core, it’s a place where businesses can streamline and document the internal communications of their teams. Trying to figure out how to use Slack? It’s totally worth it.

Meme 113

The 20 Minute Twitter Audit

Sprout Social

If you’re gathering data from multiple tools, you’ll want to combine it all into a single document. These can be positive, negative and neutral, so make sure you’re looking at the sentiment of replies instead of just the quantity.

How to efficiently set up your content planning for 2019

Sprout Social

According to a Marketing Profs and CMI study, the majority of surveyed businesses (63% of them) don’t have a documented content strategy. Sentiment (if those are branded searches ). Sprout Social Hashtag Calendar : List of popular hashtags for every week of the year (which can be re-purposed for 2019!). Another nice feature keeping you more productive is the ability to set up default hashtags for your content to be publicized on social media.

Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

Jay: The idea is that you scan a wide variety of hashtags and keyword usage across primarily Twitter, I presume, but I’m sure you’re monitoring other social outposts as well? One of the things that we’re looking at really closely is sentiment analysis.