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What is viral marketing (and does it actually work in 2020)?

Sprout Social

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. If achieved, your message will be in nearly everyone’s social media feed.

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Social Media in Higher Education: 8 Essential Tips

Hootsuite

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

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#HashThis

Social Media Marketing

If you're even remotely familiar with Twitter, you know what a hashtag is. And if you're inventing one, it's a great place to document what it means so that others can discover it. Hashtags can be a very helpful way of discovering content that you wouldn't normally see. Tags: meme fun Twitter. There's a directory there.

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How POTUS and XJapan Dominated Social Media at SXSW

Convince & Convert

In terms of who generated the most mentions, Danny Devriendt held the top spot throughout the first seven days, followed by M S Reed Design and Jordon Brown: And on the hashtag front, it was First Lady Michelle Obama’s keynote advocating education for girls around the world that stole the show. Spooky, right? Surprise Sets.

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TikTok Ecommerce 101: Why Your Business Should Be on TikTok

Hootsuite

So this begs the question: is TikTok the new (social media) Amazon? Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Embrace hashtags and keywords. Hashtags and keywords tell the algorithm what your post is about and help users find it. Source: TikTok.

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How to make sure you’re marketing to Gen Z the right way

Sprout Social

Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. Having a pulse on what young customers want not only opens you up to new business but also ensures that you aren’t missing out on key social media trends. 10 social strategies for marketing to Gen Z. Translation?

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10 Tips to Master LinkedIn Employee Advocacy

Sprout Social

From deep thought leadership to relevant memes commenting on industry insights, content is powerful. And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars. But you have influencers under your roof—your social-savvy employees.

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