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The Complete Guide to Using LinkedIn Hashtags in 2022

Hootsuite

Did you know the technical term for a hashtag is an octothorpe ? That’s exactly the kind of nerdy content that goes over well on LinkedIn, the world’s largest social media platform for professionals. Adding relevant hashtags to your LinkedIn posts helps people find you and drives those connections. Professional nerdsss.).

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Q4 Social Media Updates

Ignite Social Media

Catch up on the latest news from the social media world in with our Q4 social media updates. . Q4 Social Media Updates. A udiences can now shop in videos on their feed. Most notably, businesses can now share public documents via LinkedIn. Instagram Expands Shopping. LinkedIn Gets a New Look.

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Using Social Media in Education: 8 Can’t-Miss Tips

Hootsuite

Social media has revolutionized the way we connect and communicate with each other. Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. How does social media influence education?

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How to use ephemeral content in your marketing strategy

Sprout Social

Most brands expect to drive engagement and generate leads with social media strategies. However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours.

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A Guide to Instagram Shopping for Brands: How to Sell More Products

Social Media Strategies Summit

Typically, people on Instagram are engrossed in documenting and peacocking every aspect of their lives — and watching others do the same. They have witnessed marketing and promotional roles transitioning onto Instagram (as well as other social media channels); 70% of shoppers now turn to Instagram for product discovery.

Products 164
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TikTok Ecommerce 101: Why Your Business Should Be on TikTok

Hootsuite

So this begs the question: is TikTok the new (social media) Amazon? Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. That means people can instantly buy things they’ve just seen on their feed. Embrace hashtags and keywords. fulfillment centers.

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How B2B influencer marketing will grow your brand

Sprout Social

However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). Which platforms work best for B2B influencer marketing?

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