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Engaged-View Placements Clarified

Jon Loomer

Here’s an update on Engaged-View attribution … Back in June of last year, Meta first announced Engaged-View Attribution. Finally, Meta released new documentation that answers this question. It reads: Engaged-view is available for all placements except Facebook in-stream video ads that cannot be skipped.

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How Engaged-View Attribution Works for Meta Advertising

Jon Loomer

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution?

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Create Facebook Custom Audiences for Lead Ad Form Engagement

Jon Loomer

When it comes to Facebook lead ads , their advantage is also a potential weakness. Since lead ad forms keep users on Facebook, you don’t drive traffic to your website. Let’s discuss… You can now custom audiences to target those who opened or submitted a Facebook lead form. Well, not entirely. I hate waste.

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Create Facebook Custom Audiences for Lead Ad Form Engagement

Jon Loomer

When it comes to Facebook lead ads , their advantage is also a potential weakness. Since lead ad forms keep users on Facebook, you don’t drive traffic to your website. Let’s discuss… You can now custom audiences to target those who opened or submitted a Facebook lead form. Well, not entirely. I hate waste.

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Promote Facebook Groups with Ads in Meta Ads Manager

Jon Loomer

Meta advertisers have long asked for the ability to promote Facebook groups with ads. Meta is rolling out built-in solutions for promoting Facebook groups within Ads Manager. Here’s an overview of how it works… Create a Campaign to Promote a Facebook Group Start by using the Engagement objective.

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Elimination of the 72-Hour Pause for Facebook Ad Set Optimization

Jon Loomer

Well, Facebook appears to have made a change here — at least a change that is reflected in their own documentation. Let’s take a closer look at the 72-hour pause, how documentation reads now, and how to address this going forward. The Update to Facebook Documentation. The 72-Hour Pause.

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Introduction to TikTok Ads: Custom Audiences

Jon Loomer

The process is surprisingly similar (possibly inspired) by Facebook Ads Manager. The concept of Custom Audiences on TikTok is largely no different than that on Facebook. You are able to create audiences of your customers and people who engaged with you, either on or off of the platform. Engagement. Lead Generation.

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