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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

So here’s a simple rule of thumb to live by: if you’re going to launch an external social media initiative – even something as simple as an official Twitter handle – make sure it’s properly supported on your primary website and via your email communications. Calling attention to social profiles? Calling attention to mobile apps?

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. This might be via power players on social networks (eg, this story is moving on Sphinn) or even national TV (Susan Boyle’s video was a recording of a popular TV show). As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

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Plutter Kite: The Ultimate Micro-Blogging Service

Techipedia: Tamar Weinberg

Brightkite: Email and SMS – mobile web is definitely the wave of the future. Making sure your site is not only accessible on mobile phones but can interact with them is extremely important. All this communication and web socializing takes too much time (even if it is fun). People don’t like to be disconnected.

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Tamar Weinberg is a Media Snacker » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

The internet and technology ownership has changed everything: digital TV, mobile phones, iPods, weblogs, instant messaging, [and] social networking. Previously, to have a mobile phone, you needed a large bank account. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

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Major problems upgrading to Wordpress 2.9

The Way of the Web

TheWayoftheWeb will continue as a personal commentary/memory aid/guide to social networks, marketing, mobile, videogames, technology and the media industry. 140char.com will be evolving into more co-ordinated project to effectively cover microblogging across Twitter, Plurk, Tumblr, Posterous etc in a better way.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere. And that’s the key differentiator of social media: we, the consumers, can have one loud voice, that companies and other people listen to.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Social Media isn’t only Social Networks. Larger companies may mobilize a large fundraiser, but smaller companies can host smaller community drives as well. Do the same thing for your social networks, and your other interactions. Make their experience with you as sweet as possible.