Jason Yormark

DECEMBER 28, 2009

Dig in and try to really understand social media metrics and how that data can be leveraged to help businesses understand the value of a strong social media plan. Lauren Vargas Community Manager at Radian6 @VargasL Leave a Reply blog comments powered by Disqus 105 SUBSCRIBERS 50161 FOLLOWERS Home About Me My Videos My Resume Contact Me

Social Media 197

Social Media Radian6 Small Business RSS 197

Josh S Peters

APRIL 16, 2010

Give it a good thought and ask yourself, If a worthless spam bot can get 6,000 followers without being shut down then really, what does that say about that “metric&# ? It’s all about the value YOU get from it. What are your thoughts? However I can see where you're coming from.

Twitter 142

Twitter Lijit eBook Widget 142

Jason Yormark

AUGUST 17, 2009

It also allows you to control the platform, and metrics making it easier to turn those conversations and data into actionable resources. Leave a Reply blog comments powered by Disqus 105 SUBSCRIBERS 50161 FOLLOWERS Home About Me My Videos My Resume Contact Me Just out of the chat.

Conversation 195

Conversation Strategy Community Platforms RSS 195

Josh S Peters

OCTOBER 20, 2009

ROI is a financial equation, a metric and that’s it. At the end of the day when you write up your reports you need to have solid business metrics to back up your success or document your failures and that doesn’t just mean ROI, because honestly, it’s just one piece of this puzzle. It’s not the end all be all.

ROI 161

ROI Social Media Metrics Loyalty 161

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization?

Social Media 117

Social Media Strategy Statistics Metrics 117

Freelance Social Media

OCTOBER 16, 2008

5% and you can optimize your checkout process to increase your conversion rate to 1%, you have effectively doubled your revenue, signups or whatever your metric may be. If you are currently converting at.5% That sounds pretty cost effective to me. About the author Jesse Sevier wrote 18 articles on this blog.

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Conversation Foursquare MySpace Technorati 100

Convince & Convert

JUNE 17, 2010

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. But, the number of followers you’ve accumulated is a metric that everyone looks at (admit it), and it’s at least a decent barometer of how well you’ve cultivated Twitter. Over the past 30 days, it was approximately 10%.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Justin Levy

JUNE 21, 2010

Besides using this command center to monitor the social web, Gatorade is also using it for more traditional digital marketing metrics such as monitoring the optimization of landing pages, trying to increase engagement on their sites and reduce the exit rate. Want to get an inside peak at Gatorade’s Social Media Command Center?

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Josh S Peters

DECEMBER 4, 2009

ROI is a valid metric under the right circumstances here. Part of loyalty is rewarding the customers so they will buy more from you so financial metrics will be used as part of the overall metrics used. You’ll be able to determine how effective your program is, what kind of repeat buys you get, etc.

Loyalty 113

Loyalty Campaign Social Media Groups 113

Jon Loomer

OCTOBER 30, 2015

You get short codes, widgets and metrics. Disqus Comment System : I’ve used Disqus pretty much from the jump. I’m perfectly happy with Disqus. Granted, I don’t sell ad units, but I still use it for promoting my own products. Lots of flexibility with this tool.

Tools 114

Tools Facebook Marketing Tweetdeck 114

Convince & Convert

MAY 20, 2010

Which pattern matches your social media success metrics? Success metrics are established from day one, with a shared understanding among all team members of how score will be kept. All of these are diagnostic metrics (great post about that by the outrageously smart Christoper S. We pick our baby names before the fact.

Metrics 116

Metrics Social Media eBook Social CRM 116

Jason Yormark

JULY 22, 2009

It also allows you to control the platform, and metrics making it easier to turn those conversations and data into actionable resources. Leave a Reply blog comments powered by Disqus 105 SUBSCRIBERS 50161 FOLLOWERS Home About Me My Videos My Resume Contact Me

Communities 190

Communities Tools Strategy Message Boards 190

Justin Levy

OCTOBER 12, 2009

Other case studies have focused on what we’ve done but not tearing apart the metrics. Outside of this conversation I had been bugging Chris to analyze my restaurant, Caminito Argentinean Steakhouse , for some time now. Chris is a genuis at analysis and analytics.

ROI 140

ROI Social Media Analysis Discount 140

Josh S Peters

NOVEMBER 30, 2009

The end result is financial so ROI is very relevant here and a good metric to judge your effectiveness. That CTA will be to get people on to your sales page (and into their sales funnel) or into your store for a killer deal, etc. Testimonials, comparisons, 3rd party verifications, reviews, news stories, etc. Good points.

Campaign 113

Campaign Social Media Brands Marketing 113

Justin Levy

MAY 10, 2010

link] justinlevy I think it also highlights the importance of, first, having a strategy and then laying out definitions, objectives and success metrics. Thanks for a great post and very useful information. Without those dimensions then you won't have a sound strategy for your social media engagement.

Social Media 113

Social Media Strategy Policies RSS 113

Jeff Esposito

JULY 10, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading The Real-Life Social Network Written on July 10, 2010 by Espo in social media I saw this presentation kicking around and was really struck by a lot of the metrics. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Unported License.

Social Networking 30

Social Networking Creative Commons Disqus Metrics 30

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Cutright Thanks for the post Jay. Have a great weekend!

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

SEPTEMBER 22, 2010

Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. link] Lauren Faith Great post that can be summarized as the old comparison of shotgun approaches and rifle approaches.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Jeff Esposito

AUGUST 10, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Paying it forward Written on August 10, 2010 by Espo in Life , Random A week ago, I did a review of Jim Sterne’s Social Media Metrics , that was not too flattering. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

Creative Commons 30

Creative Commons Disqus Review Metrics 30

Josh S Peters

SEPTEMBER 18, 2009

They can then take their engagement metrics, find out how many are “very engaged&# (which would indicate an inclination to buy) and based on their previously collected marketing & CPA data they could then apply those numbers to the ones they collected from their engagement metrics and get a projected ROI (told you it would come up).

ROI 100

ROI CPA Campaign Buy 100

Jeff Esposito

JULY 22, 2010

Social networks are a powerful communications tool that should be managed by communications professionals, however unlike traditional PR, offer hard metrics to present to executive to show real value. « Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

Metrics 24

Metrics Creative Commons Disqus Exercises 24

ProBlogger

JANUARY 1, 2013

Disqus or CommentLuv for comments. Social Metrics for a quick look at your social engagement from your Dashboard. Let’s take a deeper look at the plugins you’ll need. Setting up your plugins. Social media. These are the social media plugins I recommend you consider. Digg Digg for social engagement.

WordPress 45

WordPress Findability SEO Digg 45

Social Media Network Marketing

MAY 29, 2010

But they dont.Some computer security experts are advancing the heretical thought that passwords might not need to be "strong," or changed constantly.They say onerous requirements for passwords have given us a false sense of protection against potential attacks.In

Social Media 50

Social Media Widget Reputation Disqus 50

Convince & Convert

JULY 14, 2010

I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. I think it's a good approach to enter social media metrics. Do you agree?

Social Media 134

Social Media Strategy Metrics Organization 134

Social Media Strategery

APRIL 27, 2010

Way to pull together some metrics to support the customer service angle. blog comments powered by Disqus « Previous Entries Next Entries » Popular Comments Featured Tags Identify the Right People to Manage Your Social Media Initiatives The Evolution of the Social Media Evangelist Twenty Theses for Government 2.0,

Gov 2.0 126

Gov 2.0 Social Media Web 2.0 Statistics 126

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I asked the CEOs about how this is working in practice.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

AUGUST 2, 2010

Each of these strategies requires different tactics, resources and success metrics. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Are you using Facebook just because of its size, or do you have a concrete rationale for participation? Im Jay Baer.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Social Media Strategery

OCTOBER 8, 2009

We may have different goals and end objectives, but the concepts both verticals must address (transparency, policy, management, buy-in, metrics, etc.) Since my day-job leans more into the public health and government agency arena–I couldn’t help but see the parallels between government 2.0 and non-profit 2.0 (for The Whole. :

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Wouldn’t the most logical approach be creating a metric that counts a resources popularity by the number of people who actually click on the link, as opposed to click a “like&# button? Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Aggregator 151

Aggregator Content Digg Posterous 151

Techipedia: Tamar Weinberg

AUGUST 27, 2008

In order to provide an assessment of the quality of traffic driven by each network, four site metrics were analyzed: Average page views Time on site Bounce rate Percentage of returning visitors Let’s see what the figures reveal. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Social Media 100

Social Media StumbleUpon SEO ROI 100

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. This is in stark contrast to the top-down approach of almost all Enterprise 1.0 IT projects. In short, collaboration and adoption need to go up and down, not just side to side. Measuring social media is viable, but not obvious. Great question. Im Jay Baer.

Social Media 116

Social Media Strategy Consultant ROI 116

Social Media Strategery

MARCH 1, 2010

Tim Dibble It is a sign of our grade/metric centric world that we seek to “grade&# student’s use of social media. Unfortunately we can no longer rely solely on Socrates to provide the grade, he might be biased personally for or against a student so we need a panel to appear somewhat unbiased. Grading Social Media [.] The Whole. :

Gov 2.0 91

Gov 2.0 Social Media Class Wiki 91

Convince & Convert

JULY 26, 2010

Im Jay Baer. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

AUGUST 19, 2010

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. link] [link] 30 Thursday (well, just 15) « Musings on Marketing and other Morsels [.] Great example of integrated marketing in real life: The 3 Amigos, by [.] Im Jay Baer.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Then this is the blog post for you.

Social Media 167

Social Media Strategy Consultant Conference 167

Justin Levy

JUNE 26, 2010

Change your success metrics and the advanced work to achieve those metrics. If so, you must define what success actually is ahead of time so that you can measure against it. It’s hard to do advanced work for something you can’t measure. Sometimes those goals change and that’s ok. Thanks for sharing!

Sports 200

Sports RSS Feed Reader Eventful 200

Convince & Convert

SEPTEMBER 14, 2010

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. link] Top 5 Inbound Marketing Articles to Start the Week: Social Media Fear » Boston Social Media [.] Why Social CRM Needs to Be Less About the Social and More About the Customers Author: Kevin Troy Darling on Convince & Convert [.] Im Jay Baer.

Social Media 123

Social Media Social CRM Strategy Consultant 123