Jason Yormark

AUGUST 16, 2010

While a well thought out digital marketing plan is a given, I feel there are 3 key things a small business or start up can do today that can not only give them a real shot in the sales arm, but build customer loyalty and retention. It’s comments like yours that keep me motivated to write on my blog. Thanks for stopping by!

Small Business 205

Small Business Startup Social Media RSS 205

Mindjumpers

JUNE 30, 2010

The result of working socially, being increased loyalty and trust, might just be the driving force for your competitive power in the long run. You may also like to read: » Interview With the CEO From the Social Media Platform Hoist » Learn to Innovate in the 21st Century [.] Leave a Reply Click here to cancel reply.

Social Media 189

Social Media Collaboration Project Organization 189

Mindjumpers

JULY 23, 2010

It is from the level of service that a hotel derives customer loyalty and traditional word-of-mouth marketing spread. It is no surprise that the competitive power of a hotel lies within its service. And we will of course urge you to read the full blogpost on WorldClass Hotel Marketing News.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Social Media Marketing

OCTOBER 21, 2010

Over time, this builds a relationship and perhaps even loyalty from readers. I use Disqus , which allows readers to log in with other accounts and share the content out on those other platforms as well. Stories can be told in serial format so that a predictable cadence is established, with regular posts on known topics.

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Aggregator Disqus StumbleUpon Digg 166

Mindjumpers

JULY 30, 2010

Give me a reason to refer you and I will « Loyalty builders says: August 18, 2010 at 12:43 pm [.] Marketing boca-a-boca na era das mídias sociais | PORTE Engenharia & Arquitetura Jr. says: August 17, 2010 at 7:39 pm [.] MindJumpers, agência que cria estratégias online nos EUA elaborou 5 razões para essas motivações, e aqui [.]

Marketing 251

Marketing Nielsen Forums Groups 251

Josh S Peters

SEPTEMBER 2, 2009

How will that play into my loyalty to the brand? I already mentioned in the post that I enjoyed their product (especially when compared to some of the others I’ve had during the experiment), and this was a great little bonus to the experience of their product. So now here’s the big question. Thank you for the comment.

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Energy Tumblr Posterous Lijit 150

Mindjumpers

AUGUST 5, 2010

Like respect and loyalty, goodwill is earned and I think you should be careful and committed to your CSR initiatives or there will be no goodwill to harvest if they are too random or suspiciously executed. . It doesn’t seem wholehearted trading facebook fans for charity. It seems more like a quick PR gimmick. In and out.

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CSR Meeting Social Media Energy 249

Justin Levy

AUGUST 18, 2009

Connecting people is the essence of social media and so extremely important in gaining visibility and loyalty to your brand. [link] This comment was originally posted on Twitter [link] Shauna Berman Peters Great post. I love the expanded thoughts on Gary's statement. link] Stuartfoster Excellent analogy.

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Viddler Feed Feedly Feed Reader 124

Josh S Peters

OCTOBER 20, 2009

Acquisition / Lead Generation, Awareness, Brand, and Loyalty. Loyalty – When a company launches this type of campaign their goal is to reward their current, frequent buyers or to entice customers away from competitors with their awesome loyalty program. Yet, you speak about "Awareness, Loyalty, etc."

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ROI Social Media Metrics Loyalty 161

Josh S Peters

SEPTEMBER 18, 2009

Loyalty – When a company launches this type of campaign their goal is to reward their current, frequent buyers or to entice customers away from competitors with their awesome loyalty program. That CTA will be to get you onto their sales page (and into their sales funnel) or into their store for a killer deal, etc.

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ROI CPA Campaign Buy 100

Social Media Network Marketing

AUGUST 14, 2010

For instance the positive engagement which eventually should lead to loyalty and viral effect cannot happen at once by merely setting up of a Facebook Fan Page for instance and getting people to join in. If we go a little deep both engagement and SEO get better with consistent efforts.They require the time factor to get established.

Social Media 93

Social Media How To ROI Reputation 93

Social Media Network Marketing

MAY 31, 2010

Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. This then leads to more sell and up sell.

Social Media 62

Social Media Social CRM Reputation Widget 62

Jeff Esposito

AUGUST 18, 2010

I don’t think it will be long before more brick and mortar stores embrace the platform for customer loyalty and acquisition however it will still take time. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Before you dismiss the notion as crazy, think about it for a second. Unported License.

Alltop 28

Alltop Foursquare Applications Retail 28

Social Media Strategery

OCTOBER 8, 2009

Players like Chris Cooley and Chad Ochocinco and league officials like Brian McCarthy and Mike DiLorenzo have done a tremendous job of using social media to reach out to their fans and engage in real conversations, creating fan loyalty and ownership in the player, league, and/or franchise. and sports 2.0. [.] The Whole. : The Whole.

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

The Way of the Web

DECEMBER 14, 2009

This is something that is difficult to replicate or attack, and means that existing audiences are likely to show greater loyalty, whilst also being more likely to commit to sharing via word-of-mouth and social media. blog comments powered by Disqus Blog Partners: « Fingertips Blog [.]

Content 31

Content Blogroll SEO Yahoo 31

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Round 4 – Percentage of New Visitors The percentage of new visitors provides a basic metric for user loyalty. new visitors While Sphinn itself doesn’t generate outstanding loyalty from members, its users are significantly more likely to return to a site they found. No clear winner can be declared.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Review 115

Review Social Media Social CRM Consultant 115

Jeff Esposito

JULY 21, 2010

Now with this newfound brand loyalty and a promise of greatness, Gilbert has a great opportunity in front of him if he can expand on the PR goodwill. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? The fans of Gilbert’s Cavaliers made the rant and the fine worthwhile. Unported License.

Jive 30

Jive Forums Committee Survey 30

Techipedia: Tamar Weinberg

MARCH 12, 2009

Loyalty programs such as the Royal Champions encourage people to maintain a positive outlook about the company and may further influence them to talk more positively about the same company in the future. Again, you can have a loyalty program but be careful it does not become an exclusive program. Like country clubs of old?

Brands 133

Brands Message Boards Travel Forums 133

Jeff Esposito

SEPTEMBER 1, 2010

Given the audience’s pension to blog and to rate and review companies and products, this is a perfect group to pool for product reviews or a refer-a-friend or loyalty program. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Is social media right for everyone? Unported License.

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CoTweet CoTweet Press Release Company 36

The Way of the Web

AUGUST 9, 2010

Indeed, the same is true of advertising with a small niche blog in many ways – if I’m actively accepting advertising (which I do), and promoting affiliate products (which I also do), I have a vested interest in vetting them beforehand to avoid losing any trust, respect and loyalty from anyone who visits my site.

Content 28

Content Adwords Adsense Advertising 28

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. link] Kenneth Westling 3 things social marketers can learn from ShamWow [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. That’s just a brochure in 140 characters.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Techipedia: Tamar Weinberg

MARCH 4, 2010

Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca izmantot soci?los los medijus viesn?cu Roger Smith Hotel NYC. « Tur?t t roku uz pasaules pulsa June 1, 2010 at 4:53 am { 40 comments… read them below or add one } Betsy Kent March 4, 2010 at 9:43 am i so agree. love the roger smith.

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

SEPTEMBER 14, 2010

Intelestream Companies are focusing more on retaining existing customers and increasing their loyalty. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Everybody loves to stir the pot, but coming up with a programmatic solution or strategy is much harder. Im Jay Baer.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. The elevator pitch is dead. What’s the Point? Im Jay Baer.

Social Media 167

Social Media Strategy Consultant Conference 167

Mindjumpers

SEPTEMBER 10, 2010

But it’s become harder to achieve the real transparency and true loyalty from people. I think we will continue to see more of fashion live streaming through our mobile devices and it may be the future way of communicate in this industry. Humanized brands Social media has given us the possibility to reach a much higher amount of people.

Fashion 251

Fashion Industry Social Media Blogger 251

Convince & Convert

MAY 5, 2010

Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. Gordon I had the pleasure of interviewing Lisa last week for my blog and I hung up the phone thinking “finally.&# I, for one, will be encouraging my clients to spend time at JaneNation.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. It builds brand loyalty like a gym membership. (I'm Your potential customers have questions about your company, your products, your services, your competitors. There always have to be new content.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

JULY 6, 2010

From raising awareness, to connecting with consumers in the way they want to engage and fostering positive action, leveraging CSR in the social media world can strengthen consumer trust and loyalty, encourage followers (and their friends) to take action and participate, and put a halo over the brand that dives in. Thanks for sharing.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

JULY 14, 2010

The problem is that social is far more about building loyalty and engaging current and future customers than it is about driving immediate sales results. While it can drive immediate sales in some cases, thats not the primarily value it offers. Im Jay Baer.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

SEPTEMBER 21, 2010

Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Josh S Peters

JANUARY 4, 2010

Using social media in a Loyalty Campaign Hopefully at this point you can see how versatile and powerful social media is. Social Media for Lead Generation and Acquisition 2. Using Social Media in an Awareness Campaign 3. Using Social Media in a Brand Marketing Campaign 4. I especially liked the tip about co-tweet.

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Social Media Lijit eBook Campaign 100

Convince & Convert

JULY 28, 2010

There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. Thanks again, Jay. Im Jay Baer.

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Social Media Strategy Consultant B2B 148

Justin Levy

AUGUST 8, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Power of a Note Written on August 8, 2009 by Justin Levy in communications , customer service , interaction , loyalty , presidentobama , social media , video , zappos 35 Comments - Leave a comment! Think you would create brand loyalty ?

Loyalty 174

Loyalty Comments Video Team 174

Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

MAY 26, 2010

These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. The reviews business will be transformed by geo-location. Im Jay Baer.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

AUGUST 10, 2010

Except for Pete Blackshaw, and Jacob Morgan to some extent, I don’t see many of them out there, but I may be wrong and am always interested in a few good feeds blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

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Social CRM Influencer Klout Social Media 133