Josh S Peters

SEPTEMBER 18, 2009

In fact after looking at the GAP Fan Page it’s 100% informational and engagement based. In fact, I guarantee they are or else they wouldn’t be able to see how much the consumers are interacting with the brand so they could measure the engagement. A list of people who use social media, engage and interact with the brand.

ROI 100

ROI CPA Campaign Buy 100

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. social media is not to blame. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

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Social Media Strategy Social CRM Consultant 153

Convince & Convert

MAY 4, 2010

Long and expensive consulting engagements often missed their mark. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. This was essentially the subject of my first book. With Enterprise 2.0,

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. Just a thought.

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Social Media Marketing Social CRM Consultant 128

Convince & Convert

MARCH 4, 2010

I'm not sure you can separate content from community anymore, as Google seems to be looking more and more at engagement (comments, linkbacks, time on site) to determine the value of content. After your webinar yesterday my department spent an hour or so asking ourselves, “What IS the goal of our blog?&# Jury's still out.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. Im Jay Baer.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

FEBRUARY 24, 2010

Develop Rules of Engagement The only way to succeed in a world where marketing is a waterfall, not a lake, is to have codified rules for how you’re going to handle social media circumstances. Who’s listening? Im Jay Baer.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

AUGUST 19, 2010

Un #CaseStudy de una empresa de aventuras [link] [link] Elena RoBe Artículo interesante: El malentendido de las redes sociales [link] [link] robertwheatley And therein lies the great lesson: being helpful and human. Engaging people in their passions all helps make the business more meaningful. Allowing for and creating communities.

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Social Media Strategy Tourism Social CRM 142

Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. All of us have influences.

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Social Media Strategy Influencer Education 112

Convince & Convert

JULY 15, 2010

The Facebook page was a failure because they were not engaging their audience, they were just collecting names. As Jay preaches, social media is not about collecting names, it is about activating your fans. If you have a Facebook page, know who is responsible for engagement. Clarke Organize your social media mgmt.

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Social Media Consultant Strategy Organization 141

Convince & Convert

MAY 27, 2010

Now that’s engagement that goes WAAAAY past just clicking the “like&# button. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. To celebrate their 100,000th Facebook fan, Tornados gave away 100,000 coupons for free boxes of taquitos. I’m bummed I missed that one.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

JUNE 22, 2010

You have to commit to social media for the long haul to see the benefits. I think instead what the mantra should be is 'integrated strategies work, and social media can add another important dimension to those strategies.' At present we're seeing people dabble without a strong PR / Communications strategy behind them.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled.

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Social Media Strategy Influencer Social CRM 149

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Anyway, thanks for the post. Im Jay Baer.

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Social Media Content Analysis Sports 120

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all.

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Social Media Strategy Consultant Web 2.0 151

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event. Im Jay Baer.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer. You can play with the Social Technographics Ladder data right here: 5.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. link] jaybaer If there were thousands of blogs, Webinars, books, etc.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

ProBlogger

SEPTEMBER 29, 2022

In fact this technique is a key element of Engaging and Networking – Day 11 of 31 Days to Build a Better Blog Course. Driving traffic to your blog – as a result of your engagement, you will often get people checking out your blog. The post The Ultimate Guide to Leaving Comments On Blogs appeared first on ProBlogger.

Comments 49

Comments Avatar Blogger Construction 49

Convince & Convert

AUGUST 18, 2010

Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. Does that make sense?

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

MARCH 23, 2010

A safety net CTA gives visitors a way to remain engaged even if they're not ready to convert (whatever that may be). Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. case for B2B social media has been well documented over the past few months (here, here, and here to cite just a few), but one of the most important components a business must [.] Im Jay Baer.

Social Media 149

Social Media B2B Strategy Consultant 149

Justin Levy

JUNE 23, 2010

It gives you the ammunition you need to convince your boss, your board, your IT team, or your employees why they should be investing time and money on “just another social network.&# This includes anyone from the CEO to the CMO to PR, communications, and marketing.

Facebook 259

Facebook Marketing Privacy Class 259

Convince & Convert

AUGUST 10, 2010

Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions. JB : In addition to influencer outreach, how can companies engage in influence mining for customer service?

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

MAY 11, 2010

I think there's a lot social media articles out there that cover two of the three sales steps (“prospecting&# & “presenting&# which = “engaging&# ) but not as much out there about “closing&# the sale. Is there no place for old-fashioned “selling&# using social media? an audience.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

APRIL 15, 2010

When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate? Smart, optimized content. Smart, optimized content. Im Jay Baer.

Content 125

Content Marketing Consultant Social Media 125

ProBlogger

SEPTEMBER 29, 2022

In fact this technique is a key element of Engaging and Networking – Day 11 of 31 Days to Build a Better Blog Course. Driving traffic to your blog – as a result of your engagement, you will often get people checking out your blog. The post The Ultimate Guide to Leaving Comments On Blogs appeared first on ProBlogger.

Comments 26

Comments Avatar Blogger Construction 26

Convince & Convert

APRIL 14, 2010

Bottom line, I do think “helping&# is one of the best ways organizations can engage in the social space to create value for both sides. I think the idea of “helping&# is a good catch phrase for the social media umbrella (connecting, interacting, and so on). Randy Bunker Thanks, Jay. Randy Bunker Thanks, Jay.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Reading them through, I really wish we could have done a series of Webinars, because the content is simply outstanding. Isn’t our Facebook page just a post-modern email newsletter?

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

SEPTEMBER 21, 2010

In #23 for example – which is about building a dynamic Facebook fan page – if that headline was “Ways to Make Your Facebook Page More Engaging&# would it have made this list? I’ve been having some challenges with Disqus lately. This appears to have worked in the case of #2, #4, #6, #11, #14, #17, #19, #23.

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

FEBRUARY 25, 2010

Here’s what they’re doing right: Engage, Don’t Sell ThinkGeek has separated their Twitter messaging into TWO feeds – one designed to sell stuff (which is hilariously called @thinkgeekspam and posts updates about products and promotions) and one which posts all sorts of geek trivia and responses to fan questions and comments, called @thinkgeek.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Somebody’s “strange&# social network is someone else’s potentially thriving customer community. link] [link] cindychin RT @Sheamus Are You Taking Social Media Shortcuts?

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Social Media Strategy YouTube LinkedIn 135

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants.

Social Media 129

Social Media Strategy Influencer Case Study 129

Techipedia: Tamar Weinberg

MARCH 17, 2010

A Community Manager who does use social platforms needs to be able to track its effectiveness in… um… getting people through the door. I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics.

Communities 237

Communities Twitter Web 2.0 ROI 237