Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). 42% learn about products and services via Twitter.

Social Media 159

Social Media Statistics Strategy Research 159

Josh S Peters

SEPTEMBER 18, 2009

In fact after looking at the GAP Fan Page it’s 100% informational and engagement based. I went through the whole site and the only thing I saw was a survey I took where they ask about different styles of jeans and where you’ve seen them advertised and ask very specific questions about online campaigns.

ROI 100

ROI CPA Campaign Buy 100

Social Media Strategery

MARCH 22, 2009

Development Social Media Crowdsourcing Our Health – Using Social Media to Educate and Unite the Public Mon, Mar 23, 2009 Social Media “Social media on the Internet are empowering, engaging, and educating consumers and providers in health care. This movement, known as Health 2.0, integration. integration.

Crowdsourcing 73

Crowdsourcing Education Gov 2.0 Social Media 73

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. Setting the bar very high for agencies indeed. Im Jay Baer.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Mindjumpers

AUGUST 9, 2010

Posted by Jonas Klit Nielsen Aug 9th, 2010 Tweet In the latest (July – August) issue of Harvard Business Review, I found a very interesting article by Mikolaj Jan Piskorski and Tommy McCall – mapping out the social internet around the globe. Leave a Reply Click here to cancel reply.

comScore 232

comScore Microblogging Analysis Nielsen 232

Mindjumpers

OCTOBER 6, 2010

Do you use social media and the proper tools to measure, engage and act? People use social media. They use them to share their views – word of mouth – and build personal networks. Not in DIY social media marketing either. But when it comes to social media marketing, most don’t as several surveys have shown.

Social Media 243

Social Media Tools Marketing Forums 243

Techipedia: Tamar Weinberg

MAY 5, 2010

As a result, engagement goes up as the page appears very active. Therefore, beyond letting them have control, grab the mic regularly (a few times per week and daily if possible) and engage your community. Based on this information, fresh content with actively engaged brand adopters are is key. If so, don’t.

Facebook 279

Facebook How To Marketing URL 279

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. Or, you could survey Web site visitors, gathering data in real-time. Is there no place for old-fashioned “selling&# using social media?

FAQ 137

FAQ Content Consultant Social Media 137

Techipedia: Tamar Weinberg

JULY 8, 2008

I asked several social media consultants, bloggers, marketers, search engine optimizers, and social media addicts about what they considered to be essential skills and characteristics of the most efficient and results-driven social media consultants. Social media success is about being engaged.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 20, 2010

Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. I believe it to be the most complete picture yet painted of how marketers are thinking about and deploying social media. Top B2B marketing posts for 2009 (hint: social media) =-.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

APRIL 14, 2010

Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. Talk to your customer service department, or survey your customers and document the top 10 problems that customers have with your product or service. That’s what you should be doing. Randy Bunker Thanks, Jay.

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

FEBRUARY 9, 2010

That’s why brands go to great lengths to humanize themselves on the social Web. But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. A survey of 4,875 adults (500 U.S.) Trust gets played with all the time also.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

JUNE 30, 2010

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. I'm trying to learn though! Im Jay Baer.

Social Media 128

Social Media Strategy Automotive SEO 128

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

TLC made many missteps when it came to their social media marketing efforts. Most importantly, it seems like their engagement plan of action is totally haphazard and that they’re participating in shiny toy syndrome. That’s not how social media works. As I said earlier, “Remember, engagement is key.&#

Social Media 217

Social Media Foursquare Marketing Flickr 217

Convince & Convert

SEPTEMBER 20, 2010

That said, a few months ago, I had a personal experience that kind of proved me that even if there is not that much of the population on Twitter, listening to the discussions and sometimes engaging with unsatisfied customers may have unexpected positive consequences.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. There is no better ‘bang’ for your buck than a well thought out and properly executed crowdsourcing initiative. Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Techipedia: Tamar Weinberg

APRIL 28, 2010

Facebook’s goal to be the social network of choice for all was a lofty one, but I gotta hand it to you, Facebook — it was a big deal, and let’s be honest here, it made lots of sense. Engaging on the Pages Themselves Let’s take another issue that more people can relate to. I can’t!

Facebook 277

Facebook Issues MySpace Privacy 277