Direct Marketing Observations

JANUARY 12, 2012

NutshellMail users social network updates so they don’t have to login and check. UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. MemoLane is a “virtual scrapbook” generated by a user’s social media history.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Engage in dialogue. Do engage during business hours, especially if that’s your job! This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website. Their Twitter account has less than 500 followers but they’re not engaging enough.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JANUARY 25, 2008

If you use Twitter regularly, you’d see that it wins as a social news site that provides instantaneous news — at least of that caliber. The issue, of course, is engagement. If you’re not actively engaged, the news won’t come at you. It’s like any other news medium.

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Techipedia: Tamar Weinberg

MAY 12, 2010

However, the CEO read an article in Adage, and as a result, he wants to hit social ground running. They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

APRIL 10, 2008

Founded by four ex-Googlers, FriendFeed allows you to subscribe to your friends’ updates across 35 social networks and to stay up to date with the content they’re discovering and sharing across the web. In social media spheres, it’s almost unavoidable to not engage online with content in some way.

Plaxo 103

Plaxo Picasa StumbleUpon Netvibes 103

Techipedia: Tamar Weinberg

MAY 18, 2010

Establishing a social media strategy will help you see where potential customers are hanging out. You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? page views SEO ROI — 1.2

Social Media 100

Social Media StumbleUpon SEO ROI 100