Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). McCann is CEO of Gist , a provider of real-time intelligence on your network of online contacts. I did not work on the Klout campaign. I asked the CEOs about how this is working in practice.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Twist Image

AUGUST 8, 2014

The ability to understand the community and engage in the discourse is hitting an all time low (and high) at the same time. Here''s a truth: I truly miss the power of the community in social media. I went through this exact same issue for months on end, and we wound up ditching our original comment system to bring in Disqus.

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Comments Klout Disqus Startup 80

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. Just a thought. Im Jay Baer.

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Social Media Marketing Social CRM Consultant 127

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); or engaged in brand reputation management, often on a weekly basis. Surprised to see my name is in that Klout chart! RT @dobronski: RT @jaybaer Social Listening and Analysis.

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Social Media Strategy Analysis Reputation 119

Techipedia: Tamar Weinberg

JULY 7, 2010

There was no engagement and his ratio of followers to following was close to one-to-one. But that was a few months ago, and I’m naive enough to think that others won’t be so silly in their online engagement activities. The success of a social media marketing campaign strongly revolves around engagement.

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Social Media Klout Influencer Feed 251

Convince & Convert

JULY 9, 2010

Time is proving that no matter how much social media changes, the core rules of engagement remain the same. Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. The blogosphere is especially demanding of something “real.” Thanks, Paula! Im Jay Baer.

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Influencer Ustream Authentication Social CRM 122