Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

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Social CRM Influencer Klout Social Media 133

Mindjumpers

SEPTEMBER 29, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « ‘Jumo’ – The New Social Networking Site For Non-profit Organisations Facebook Marketing Drive Sales » One Social Media Agency To Go, Please Posted by admin Sep 29th, 2010 Tweet Blog post written by Donna Carlsson , who is a former student at AcadeMedia Masters (..)

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Social Media Disqus Fashion Education 207

Mindjumpers

JULY 30, 2010

The desire to eradiate wisdom, power, influence and authority Some people like to position themselves as specialists in a specific area, whether it is in smaller social groups (family) or larger social groups (an industry). It’s often a way of attracting attention and distinguishing ourselves. Leave a Reply Click here to cancel reply.

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Mindjumpers

JUNE 29, 2010

Tomorrow, I try will address how the adaptation of working socially can positively influence the relation to, and collaboration with, clients or customers. As mentioned, Hoist is a browser-based working platform build on the idea of social networks. In the mean time, try to imagine how your organization might benefit from working socially.

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Social Media Project Microblogging Policies 196

Mindjumpers

SEPTEMBER 27, 2010

People get more and more used to being bombarded with messages more or less everywhere possible: in urban space, in buses, in public toilets, when checking your Facebook etc. So the challenge for communicators and marketers is to create new and engaging ways to reach the audience – in other words: to involve the users.

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Film YouTube Collaboration Disqus 191

Adam Cohen

JULY 16, 2010

No way I’m going to share how brilliant sharing behind the scenes is, nor how I really think it’s brilliant to mix who they reply to between influencers and “normal people&# who barely have any followers. &# since I’m sure people never ask that about TV commercials the day they first air.

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Badge Disqus Web 2.0 Retail 201

Freelance Social Media

JULY 8, 2010

it is getting harder to engage with your customers through traditional means. We hired a company at that start of the year called Brain Bucket out of Kansas City and they have helped us develop our web site www.topekasubways.com and we have started up a facebook page and a twitter account. Thanks again.

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Foursquare Marketing RSS WordPress 187

Mindjumpers

JUNE 30, 2010

As a peace of advice, we at Mindjumpers recommend other organizations to engage in the method of working socially. As mentioned in Part 1, we at Mindjumpers have integrated the social media platform Hoist as a mean for managing social knowledge sharing and project management. Leave a Reply Click here to cancel reply.

Social Media 189

Social Media Collaboration Project Organization 189

Mindjumpers

AUGUST 27, 2010

Social media monitoring can help you link to the most popular sites and blogs that have the highest amount of influence. SMM tools assist in linking the most suitable content pages along with their influence level taken into consideration. This link building strategy is much more effective than going about the paid linking strategy.

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Engineering Social Media Alterian Tag Cloud 171

Mindjumpers

SEPTEMBER 9, 2010

explaining how you commit yourself to listen to them and be an ‘open’, sharing, ‘human’ and social company that wants to engage in conversations with its customers. By communicating it, you are in fact interacting with your customers and other people in the social and online influence sphere of your brand.

Policies 186

Policies Education Social Media Marketing 186

Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. How is our market share today vs. a year ago, and how will a new program help influence that? Will there be future demand for products?

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Research Social Media Marketing Retail 265

The Way of the Web

AUGUST 19, 2010

Web Strategy Wikinomics Rankings ← Thoughts on UK magazine ABC figures… Making some real world changes… → Influence and Empire Avenue August 19th, 2010 · View Comments The quest to measure and monitor online influence is one that is enticing a lot of companies and individuals. Will it work?

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Influencer Social Networking Blogroll Embedding 30

Mindjumpers

AUGUST 27, 2010

Social media monitoring can help you link to the most popular sites and blogs that have the highest amount of influence. SMM tools assist in linking the most suitable content pages along with their influence level taken into consideration. This link building strategy is much more effective than going about the paid linking strategy.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

Social media monitoring can help you link to the most popular sites and blogs that have the highest amount of influence. SMM tools assist in linking the most suitable content pages along with their influence level taken into consideration. This link building strategy is much more effective than going about the paid linking strategy.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Techipedia: Tamar Weinberg

APRIL 20, 2010

People who use social media correctly tend to exhibit some of the more overt characteristics of people chemically influenced (and those who use social media badly exhibit either characteristics of teetotalers or people over-chemically influenced). Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

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Social Media Chemicals Wikipedia MySpace 208

Justin Levy

JULY 1, 2010

How consumers digest advertising and make buying decisions has forever been altered by the likes of Facebook, Twitter, Foursquare and LinkedIn. Considering that the business models of Facebook and Twitter are predominantly ad based, we better hope that advertising isn’t dead. I lead the Demand Generation team at my organization.

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Retail Fashion RSS Advertising 191

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter? population.

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Social Media Strategy Influencer Social CRM 147

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Because of the less serious checklists that are being passed around the web right now, I thought it would be a good time to look at what some of the influencers online are really doing, and how you can join their ranks if you’re so inclined. Influencers accept that they have a position to hold and won’t abuse it for a quick buck.

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Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

MAY 12, 2010

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly In general, there are no visible calls to action to engage with social channels and little if any interactive assets.

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Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

MAY 18, 2010

You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested. Starting a fan page on Facebook and a business account with Twitter is sort of like moving into a new neighborhood.

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Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

“I want to have 100,000 Facebook Fans in 2 weeks, and I am a start-up business that no one knows… &# It is hard to explain to people how it all works when they have this type of expectation. Reply Arthur Charles Van Wyk October 8, 2010 at 2:27 am Does the consistency part mean that if I have a Facebook profile where I am just me.

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Brands Handbook MySpace Construction 236

Convince & Convert

APRIL 13, 2010

All of us have influences. People who have educated, inspired, engaged, supported us. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Just leave a comment below about who influenced you and why and you could win.

Social Media 112

Social Media Strategy Influencer Education 112

Social Media Network Marketing

AUGUST 19, 2010

The various points of influence are: Traditional/mainstream websites. Social networks like Facebook and others. Increase positive perceptions of brand by creating opportunities to listen to and engage with consumers. Engage in more effective public relations by understanding who the real influencers are.

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Reputation Social Media Xanga Microblogging 87

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Consumers are actively looking for and want to engage with most businesses that fall into the following categories. It’s a great arena for finding influencers and inspiring client generated content – nirvana to those of us who toil in the social media space. Even better it can be measured.

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Social Media Yahoo Discount Training 164

Josh S Peters

SEPTEMBER 18, 2009

GAP campaign info (quotes are from the article) Goal: “We were really looking to reach out to fashionistas and influence audiences and even skeptics of The Gap to start a conversation about how Gap has built this line of denim from the ground up,&# she said. People love exclusivity, it makes us feel special.

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ROI CPA Campaign Buy 100

Convince & Convert

FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. I am new at blogging, but tend to notice that I get many more comments when I include an engaging headline that gets people interested in the topic. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. link] Adam Q. Im Jay Baer.

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Disqus Social CRM Patterns Consultant 109

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning.

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Social Media Social CRM Strategy Consultant 123

Jeff Esposito

AUGUST 2, 2010

Very engaging and informative. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? It also addresses the question that many of us ponder from time to time: What the Fuck is Social Media Now? Just finding it Lei De Guzman awesome presentation I’d say. Thanks for sharing! Anonymous Glad to.

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Social Media Creative Commons Disqus Flickr 32

Convince & Convert

JULY 14, 2010

If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile. Those results will not change without a concerted effort to engage in social media. Social media exists and organizations are in it whether they choose to be or not.

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Social Media Strategy Metrics Organization 134

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# To know how an audience is using a platform woudl allow us to know how to direct our clients to engage their audience.

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Social Media Marketing Social CRM Consultant 127

Techipedia: Tamar Weinberg

MARCH 4, 2010

Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ If you’re constantly broadcasting and not building bridges, your social media engagement will only travel so far. For the most part, you can’t buy Twitter followers or Facebook fans.

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Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MARCH 12, 2009

Perhaps this is a “take heed&# call to community participants who engage on the social web, but while ExpertCruiser warns its readers that this is a scummy practice, in reality, scouring social sites for mentions of your product, service, and even your competitors is nothing new.

Brands 133

Brands Message Boards Travel Forums 133

Mindjumpers

JULY 12, 2010

They try to tell the right stories, combine the proper social networks to get them told (or shared if you prefer), and of course identify the so-called ‘influencers’. It’s a mistake to think that the identification of people who have ‘influence’ is exclusive to social media marketing. The best ones, however, go way beyond that.

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Influencer Forums Reputation Blogger 216

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Facebook Fan Pages are email newsletters with smaller pictures. Facebook is for people you used to know. Linkedin is for people you know.

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Social Media Strategy Social CRM Consultant 151

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

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Social Media Strategy Marketing Vimeo 153

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

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CSR Social Media Strategy Consultant 137

Social Media Strategery

MAY 24, 2010

The system also supports mobile applications and integrates public social media sites, such as Twitter and Facebook, as well as sophisticated geospatial systems, such as Open Street, to create detailed maps of damaged areas. Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0

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Gov 2.0 Wiki Web 2.0 Forums 77