Danish CSR Initiative on Social Media Meets Criticism
Mindjumpers
AUGUST 5, 2010
The project is being accused of greenwashing, of keeping people for a ride and being a piece of ’slactivism’ Behind the project is Danish energy company Energi Nord , who launched a Facebook page promising its fans – now Likers – to donate solar cell lamps to Uganda for every 25 new Likers to the Facebook page.
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