Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab

www.niemanlab.org

Zarrella works for HubSpot , mining data on hundreds of millions of tweets, blog posts, and email newsletters to help marketers find trends. blog comments powered by Disqus « What’s Project Thunderdome, you ask?

How PR Pros Are Using Social Media for Real Results

mashable.com

He also points to these tools that he enjoys playing with: Lugiron Hubspot Mixpanel ManyEyes (for visualization) OneRiot Wildfire Until we reach the stage where drawing contextual correlations between social media actions and results can be more easily measured (or at least, more easily distilled), it is vital to have concrete goals before starting a social media strategy in PR and to also have some sort of baseline.

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50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

www.web-strategist.com

Download the Social Media Press Release (pdf) and at least see what parts you want to take into your traditional press releases. RhinoSEO Website Grader ) It offers the similar grading as hubspot but looks at other factors too like sitemaps Marcy "Supporting: Getting your customers to self-support each other" --I've never really thought of that, to be honest!

Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

Now how does anybody actually see it or watch it or listen to it or download it or know about it? They work with your marketing automation tool, they integrate with Marketo, HubSpot, Eloqua, Pardot, all of those guys. You can integrate Disqus if you want to add commenting to your hub.

Blog Marketing: To Do Or Not to Do?

www.easisell.com

In a survey conducted by Hubspot about Inbound Marketing, it was revealed that businesses spending 50% or more of their Marketing budget on Internet Marketing activities spent 60% less per lead than businesses that spend 50% or more of their marketing budget on Traditional channels.