5 Easy Black Friday Marketing Tips You Still Have Time For

Puzzle Marketer

Whether your business is a retail store, local restaurant, or complex B2B software provider, you can take advantage of the hype of Black Friday and Cyber Monday (November 26, 2012). Finding deals and discounts becomes a game and your marketing is useful research material! Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate.

5 Tips: How Brands Can Use Foursquare to Grow

Mindjumpers

A Special is a kind of foursquare offer, which could be a discount or a give ways to encourage customers to engage with the brand through foursquare. Here are a few of the most successful types of offers: A discount with purchase (something like, ‘get 20% any orders over $10′).

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The Challenge of Online Selling for CPGs

Idaconcpts

From the graph above, it is easy to see why CPG online retailers believe that it is a simple matter of being a great online marketer. CPG online retailers have to deal with well established incumbent juggernauts: Amazon.com, Walmart.com and eBay.com.

The Future Of Personalized Pricing

Twist Image

What about the consumer who buys a product only to find out that it has been heavily discounted a few months later? Once you are logged in, they probably know more about you (from personal data and buying habits) than any other retailer. This occurs if a retailer offers different prices depending on information they have collected about that customer. Firstly, retailers can collect details of a customer's previous purchases made on the website. retail. retailer.

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Smarts Brands Will Create Their Own Digital Products And Services

Twist Image

Let's say you're a retailer. With that, if you are a retailer - and you have put some kind of digital commerce model in place - why would you not start developing and selling adjunct digital products and services? Amazon wound up discounting over one thousand digital items. This was a brilliant play for Amazon and a sign of what's to come at retail and for brands. . retail. retailer. Marketing is so much more than advertising.

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience.

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Business and Marketing Tips for the Beginning of the Holiday Season

Unspoken

Any business or retailer who doesn’t make an effort to capitalize on the holiday season is frankly just silly! If you own a retail business or a website that is retail-based, take this golden opportunity to offer new products.

Don't Blame Groupon

Twist Image

Don't blame Groupon for the results, blame the local retailers. While I'm sure that Groupon and other daily deal sites make a lot of promises in selling these opportunities to retailers, it's still - one hundred percent - the retailers opportunity to win over some new customers and build loyalty. While there are countless customers just looking for a quick bargain (and nothing more), retailers need to smarten up and wake-up to this reality (think of it as shrinkage).

Case Study Crunch: Retail Social Media Case Studies « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: Retail Social Media Case Studies 08/07/2010 tags: Case Studies , Marketing , Social Media , Social media case studies by Annalisa Morgan In retail, social media is everywhere.

The Next Great Marketing Disruption

Twist Image

I was in New York speaking at the National Retail Federation ''s Big Show in New York City. Bush , was going to speak and then Costco co-founder, Jim Sinegal , would be awarded a lifetime achievement award during the NRF Retail Industry Awards Luncheon. " Is the next big disruption in marketing, retail and technology the sales receipt? national retail federation. nrf retail industry awards luncheon. retail. retail disruption.

The Pending Implosion Of Daily Deal Sites

Twist Image

While Groupon sets its IPO (more on that here: Groupon IPO: It's Here! ), not a day passes without a new (or existing) company trying to replicate the model of offering a daily deal from a local merchant at a radically reduced discount. While there is no shortage of people trying to get a deep discount, the volume and flow of these daily deals site will soon reach the point of consumer fatigue. retail.

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Email Still Trumps Social Media for Online Marketing

Pamorama

But a recent report from Custora , maker of a predictive analytics platform, reveals that online retailers are winning new customers via traditional email marketing at quadruple the rate they did four years ago. This may be attributed to the frequency of discounts offered within tweets.

The Power Of Direct Relationships

Twist Image

As a customer, who would you prefer to share your personal information with in exchange for a discount or some value-add from a brand? On one hand, we're happy when retailers that we like provide us with discounts and bonuses because we're valued customers and, on the other hand, we're willfully sharing (some might argue over-sharing) so much information via social media that we're simply more comfortable there. retailer. The one with the direct relationship wins.

Holiday Marketing Tips for Small Businesses

Unspoken

Most of the focus of the season goes to the big-box retailers, who manage to sell flat screen TVs for $10, or so it seems. Photo Courtesy of Houston Style MagazineThe rampant use of the internet has changed where retailers should be focusing when it comes to holiday advertising.

Finally – A Promising Buzz in the Social Media Marketing Atmosphere

Unspoken

In his ebook, Groupon: Why Deep Discounts are Bad for Business , Bob Phibbs (“The Retail Doctor”) relates stories of Groupon disasters. Retailers might offer an $80 product or service for $40 but after their cut with Groupon they receive $20 for an $80 value.

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS messages allow retailers to deliver promotions and discount vouchers straight to their mobile, based on previous purchases from the brand. Incentivize the exchange of key customer information in exchange for a prize or a discount voucher.

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3 Ways Mobile Apps Can Reward Customer Loyalty

The Realtime Report

Just think of the last time you stopped at a convenience store or grocery and used your customer card to receive in-store discounts, or accumulated enough points on your key chain card to get a special discount at your favorite clothing store.

Is Shazam the Future of Mobile Marketing

Convince & Convert

The way an Apple iBeacon works is that a store, a retailer, a hotel or resort, has a little device that sends out offers to your smartphone if you have the appropriate app installed. ” Who doesn’t want a chicken nuggets discount? Image via BigStockPhoto.com.

How NOT to Run Your Social Media

Waxing UnLyrical

Additionally, in 2009 furniture retailer Habitat decided it might get more traction by including trending hashtags such as #trueblood, #iphone and even #mousavi (who was running in the Iranian presidential election at the time) in tweets about competitions and discounts.

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. Others, bound by the unstable economy, prefer deep discounts and bargains. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5

Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Department & Discount Stores 80. Specialty Retail Stores 79. Internet Retail 78. Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark.

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7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

This type of behavior will ultimately lead to an increase in the importance of online reputation management, fair pricing and transparency from retail outlets. 78% of retailers plan to invest in mobile this year. The figure is expected to top 220 million within the retail market alone.

The Ultimate Guide to Search Retargeting

Techipedia: Tamar Weinberg

For example, if a user searches for “Discount Leather Handbags,” a Search Retargeting company can target the user with a display ad for great deals on leather handbags. Marketer A will likely reap the rewards, while Marketer B limps back to the retailer with mediocre results.

How To Write A Post That Will Rock Your Facebook

SocialFish

The ideal length for retail brand posts is a very crisp and concise 1 – 40 characters, for reader engagement up to 86% greater than average. Readers seem to like having a specific dollar amount for cash discounts over the more elusive ideas contained in “% Off”, “Discount” or “Bargain”.

7 Ways to Generate Leads from Social Media

Kikolani

Discounts/Coupons. Or let’s say you could score a sweet discount on something you’ve always wanted, or maybe even develop a want for something because you know you can get a discount on it? Retailers specifically love giving out coupons. (Source).

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How to Develop a Successful Digital Coupon Campaign

Convince & Convert

Consumer shopping habits have most certainly changed over the years, with many consumers becoming more price-conscious and opting to purchase one brand over another if they are offered some sort of a discount coupon.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Retail companies the world over are taking to holistic commerce and everything it brings to the table. Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time.

7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

One or a few people may fill several of these roles, but you’ll need: an SMS marketing program expert, a retail expert, coordinators for on-location signage, digital creative designers, social media experts, a promotions specialist, an ROI and discount budget analyst, and more.

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7 Reasons to Dare to Charge More

Engaging Brand

The norm established through the manufacturing age of increasing volume through offers and discounts may seem an easy solution, however being a successful brand is not about taking the easy decisions, it is about making the right decision.

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Why Social Media Matters for B2B Vendors

Webbiquity SMM

social media games and contests, “checking in&# at retail locations, coupons and discounts) are inappropriate or flat-out inapplicable in the business world. Social media marketing has clearly been embraced by consumer brands.

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Social Commerce: What Is It?

Unspoken

The article that helped me to discover social commerce, or “s-ecommerce” as it is sometimes referred to, describes social commerce as new Internet retail outlets that rely on peer communication and social networks to gain sales.

How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

In gaming, Snapchat is looked at as a fad, where retail has embraced it. Campaign unique codes would be similar to what you hear on the radio: when you order flowers get a 10% discount when you mention the code jimandanimal.

3 Website Metrics to Watch Daily

Puzzle Marketer

Some retail sites tend to see an uptick on the weekends. Promote your deals and discounts on social media sites like Pinterest , LinkedIn, Facebook, and Twitter. If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers.

5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Image via BigStockPhoto.com. What do bacon vodka, wilted flowers, and hand underpants (yes, there’s such a thing) have in common?

How to Build a Billion Dollar SEO Empire

Viper Chill

Jacob King was the first person to discover this back in 2013 and prompted Barry Schwartz, owner of Search Engine Roundtable to question whether Retail Me Not and other brands under Google Ventures’ watch would ever be subject to Google penalties.

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5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

On the other hand, REI has to close its retail stores and turn off online sales to truly deliver the message of this campaign, and that means they are getting no store traffic or website sales on one of the biggest shopping days of the year.

5 Best-Practice Email Marketing Case Studies

Convince & Convert

Argos, a UK-based toys, trinkets, and home furnishings retailer implemented a new basket abandonment email. Momentum Worldwide came out with a very insightful marketing chart for 2015. I’m curious, what catches your eye most?

Top Ways to Utilize Mobile Marketing and Payment Options Today

Idaconcpts

This works incredibly well not just for retail outlets but also places like restaurants and coffee shops at busy times of day.

3 Quick Ways to Drive Conversions on Pinterest

Convince & Convert

Coupons and photo contests are extremely popular on Pinterest, especially with the addition of words like “discount,” “free,” or “best deals.” A number of popular retailers like Macy’s, Nordstrom, and Neiman Marcus are already leveraging the Buyable Pins.

Gamification: Why Play?

Mindjumpers

Users can claim mayorships, unlock badges, receive special offers and rewards such as discounts to specific retailers while also competing against friends via a leaderboard. Tweet A couple of weeks ago, I wrote a blog post about how people spend their time online.