Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife
Waxing UnLyrical
JULY 3, 2013
Nothing that tells me if the person wants premium clients or discount jobs. Image: Jonas Bergsten [Public domain], via Wikimedia Commons. There is nothing in that list that makes me think, “Oh, this person would be PERFECT for that project I’m working on!”. It’s Swiss Army Knife marketing. It can open bottles. It has scissors.
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