Foursquare Evolves From Gamification To Recommendation – But Why?

SocMed Sean

Of all the location-based social networks out there, Foursquare certainly has been the one to outlast the competition. I didn’t say “Foursquare has beaten the competition” or “Foursquare has succeed”…I just said they outlasted the competition.

5 Tips: How Brands Can Use Foursquare to Grow

Mindjumpers

Tweet More and more people are using Foursquare to check in and share their location. If you wish to use foursquare as a marketing channel for your brand, here is a list of things you can do when starting on Foursquare: 1. Claim you place on foursquare.

Trending Sources

Foursquare in Context

Social Media Marketing

If you're a regular user of services like Twitter or Foursquare , you've undoubtedly been met with skeptics and naysayers who wonder aloud, "Why would I want to tell anyone what I'm having for lunch?" Or if it's at a restaurant that's offering a discount of 50% off all sandwich orders?

Foursquare Needs Term Limits For Mayors

Firebelly

I’ve been on a bit of a Foursquare sabbatical lately. Foursquare needs term limits for mayors. Foursquare – are you listening? Self imposed exile maybe. But more like Ulysses (the Greek hero not 18th U.S.

Foursquare Teams Up with American Express

Mindjumpers

According to the Wall Street Journal , Foursquare has partnered with American Express to offer discounts for shoppers who use Foursquare. It will work like this: AmEx customers can register their cards in Foursquare to get access to special offers. Tweet.

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth

A hands on, practical computer class on Google Plus ( half day ) and some short 2 hour howto sessions ( demonstration ) on Pinterest Foursquare and Facebook Timeline for Business. Foursquare Social Media Marketing Workshop. Reward and promote with discounts and vouchers.

Zarco 66 Pumping Out Foursquare Deals

Freelance Social Media

You’ll be going there that early in the day because if you are one of the first five people to check in to a Zarco 66 on Foursquare, you will get ten cents off per gallon of gas that you purchase. . A great use of Foursquare to generate business and get people in the door.

Zarco 66 Pumping Out Foursquare Deals

Freelance Social Media

You’ll be going there that early in the day because if you are one of the first five people to check in to a Zarco 66 on Foursquare, you will get ten cents off per gallon of gas that you purchase. . A great use of Foursquare to generate business and get people in the door.

Foursquare Review: Why You Should Check In

Bill Hartzer

Well, that’s the basic premise behind Foursquare. Foursquare is a social networking website that works off the location of its users. Keeping up with the whereabouts of your friends has never been easier than with Foursquare.

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Foursquare Marketing

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Foursquare Marketing by cinta5 on July 1, 2010 Lately on Freelance Social Media we’ve been discussing businesses using Foursquare as a way to build loyalty with their customers.

3 Ways Mobile Apps Can Reward Customer Loyalty

The Realtime Report

Just think of the last time you stopped at a convenience store or grocery and used your customer card to receive in-store discounts, or accumulated enough points on your key chain card to get a special discount at your favorite clothing store.

The Reality Behind the Check-In Hype [infographic]

Mindjumpers

Tweet About a year ago location based services (LBS) such as Foursquare , Gowalla was announced as the new big thing in digital and social media. One of the most dominating motivations for which mass consumers might use start using LBS would to be discounts and coupons (54%).

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Is Foursquare everywhere?

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Is Foursquare everywhere? by Justin on June 2, 2010 Foursquare recently announced that they were gaining 15,000 users a day. So, Foursquare is everywhere.

Realtime Restaurant Deals: Can LiveDeal Succeed Where Groupon, LivingSocial Failed?

The Realtime Report

There are daily deals from the likes of Groupon and LivingSocial, or the ability to offer deals to consumers checking in or using Foursquare, the location-based social platform. Realtime Tools coupon daily deal Foursquare geolocation Groupon LiveDeal LivingSocial restaurant industry

Gamification: Why Play?

Mindjumpers

The post contained an infographic that predicted the most popular online activity and trend of the future to be location-based services such as Foursquare and Facebook Places. Take Foursquare as an example. Foursquare’s entire concept and business is built around gamification.

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Social Media Success is About the Wizard, Not the Wand

Convince & Convert

His example was his local watering hole, where he figures by the time he’s checked in 10 times, the offer they make on Foursquare should encourage his evangelism, not just offer a discount on an item he doesn’t order.

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Zarco 66 Pumping Out Foursquare Deals

Freelance Social Media

You’ll be going there that early in the day because if you are one of the first five people to check in to a Zarco 66 on Foursquare, you will get ten cents off per gallon of gas that you purchase. . A great use of Foursquare to generate business and get people in the door.

How Social Commerce Is The Next Wave In Mobile Apps

Small Business Mavericks

In other words, take Groupon and marry it up with Foursquare and you have Armadealo. Your customers can receive discounts and deals on their smartphones as they enter your store. Social commerce is a new emerging trend that just may take over other types of social media such as location-based services like Foursquare and review sites like Yelp.

Social Networking Stats: 73% of College Students Would Open A Branded Snapchat, #RLTM Scoreboard

The Realtime Report

Foursquare: 40 million users. 67% of respondents were interested in receiving discounts or promotions through Snapchat. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users.

When a Picture is Truly Worth 1,000 Words

Convince & Convert

Some of the top location-based services are Facebook Places , foursquare , Gowalla and SCVNGR. If somethings on sale, give deeper discounts for best visual depiction of the featured item. mobile Aaron Strout foodspotting Foursquare Gowalla LBS location-based services microcontent WCGGuest post by Aaron Strout , head of location-based marketing at global agency WCG. He blogs at Citizen Marketing 2.1.

3 Ways to Capitalize on the Opportunity Economy

Convince & Convert

Jay was in downtown Flagstaff, Arizona, and used Foursquare to check in at a local restaurant. Named One of Arizona’s Top 25 Restaurants by Arizona Highways Magazine, show this message for a discount on an appetizer.”.

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. But, if you are a business with a physical location (or you have clients that fit that bill) you need to pay attention to how Foursquare and geo-location can help you – and it can. Foursquare and Gowalla are evolving quickly.

Social Networking Stats: 63% of Users Share Product Info on Facebook, #RLTM Scoreboard

The Realtime Report

Foursquare: over 25 million users. 30% wanted to share a product discount or reward. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users. via iResearch iUser Tracker. VK: over 100 million users. via VK. LinkedIn: 187 million active users.

10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

If you’re a local B2B company, use Foursquare to reward frequent visitors with special discounts. Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development.

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7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

Smart retailers (like Target) are recognizing this trend and incentivizing the use of mobile phones within the store with discounts and coupons targeted at mobile users. Mobile marketing is the future.

How Businesses like Sylvan Learning Center and Computer Explorers.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Businesses like Sylvan Learning Center and Computer Explorers Can Use Foursquare Depending on where you live you may be seeing more and more businesses advertising that they participate in Foursquare. Foursquare awards points and badges when users check-in at locations (check-ins can be done via a mobile phone with internet access or a computer).

How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

Foursquare.com — Use Foursquare specials for repeat visitors. Offer a discount in-store if a customer mentions they found you via Twitter, Facebook, or another social media service you use. This is a guest post by Jennifer Mattern.

HOW TO: Properly Use Badges to Engage Customers

mashable.com

This has been exacerbated by the decline of Foursquare ’s badging system. Beyond the progress indicators of Foursquare, badges provide the user with a slot machine-style reward for completing a specified activity.

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How to Create a Customer Loyalty Program via Social Media (via PR.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. Recently I've been working with several companies to create such programs using mobile/local check-in apps Foursquare and Gowalla.

Social Media Tips for Restaurants | Part 1: From the Consumer’s Point of View

Saying It Social

If I can’t find a Facebook Page for a restaurant in which I’m interested, I won’t discount it altogether but I will continue looking for Pages for the other restaurants on my list. I find your Foursquare listing and you are offering a special!

The social media strategy series: Metrics and Measurement « The Cube

Gemma Went

And while on the subject of location based businesses, are you tracking Foursquare, Gowalla and other location based apps?

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Offering discounts? Here are 99 ways, from giveaways to community building to media connections to offering discounts and so much more. It’s my birthday and I have some great news! In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only.

What’s Your Mobile Marketing Strategy?

Small Business Mavericks

According to NCH Marketing Services, “more than 45 million American consumers are now taking advantage of digital coupons” and “search queries for coupons and discounts have increased by more than 50%” since last year. Leveraging applications such as FourSquare and Twitter with geo-targeting capabilities to target your reach. Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing.

Facebook, Sharing, Social And Me

Mindjumpers

Although Foursquare has mainly been used by users to check in to places (to a certain degree a one-way relationship), this is the first time LBS carry great marketing potential for marketers to push themselves into the consumers space where it’s a win-win situation for both parties.

Private Eyes Are Watching You: Twitter Oversharing and Its Bizarre.

TwiTip

Did you just check in on Foursquare? Now before I go any further, let me just explain what Foursquare is in case you don’t know. Depending on how you have your account set up, the app will post your global position on Facebook, Twitter, Foursquare or all three.

Create a World-Class Online Community for Your Business

mashable.com

Reward Members in Pixels, Not Pennies If Foursquare has taught us anything, it’s that people will do a lot for a little digital recognition.

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Monday’s 5 Social Media Must-Reads

Firebelly

Google+ To Take On Foursquare With Upcoming “Check-in Offers” Feature. By Sarah Perez It looks like Google+ is adding a feature that will allow users to “check-in” via the Google+ mobile application in order to receive a time-sensitive deal or discount.

GetGlue Gets Down to Business

Firebelly

GetGlue , the social service that many call “the Foursquare of entertainment,&# launched its dashboard for marketers this week. Like Foursquare, the more you check in, the more stickers you earn, and each medium has a Guru (the Foursqaure equivalent of a Mayor).

Why should I like your brand?

Jeff Esposito

Without a doubt each one of these stores had a callout to “like them on Facebook,” or to “check-in on foursquare” or to “follow us on Twitter”. Foursquare – no deal, despite a call out to check in. Coupons or discounts – this one is a no brainer.

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

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