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Measuring Engagement

Proactive Report

If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot? Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc). Tagging (user-generated metadata). How many of our visitors are fully engaged and how many are walking away?

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Measuring Engagement

Proactive Report

If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot? Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc). Tagging (user-generated metadata). How many of our visitors are fully engaged and how many are walking away?

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Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

With no metadata or search, shared drives become un-navigable. Digg this Post to del.icio.us The risks to relying too much on e-mail (and other systems such as shared drives) for information storage are well known: Ã? Email is an inefficient document sharing system. A huge congratz to Vancouver â??s Post to Slashdot.

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Toward a New Knowledge Society

Buzz Marketing for Technology

Like tagging and Digg andâ?¦ content author, publisher, classifier) Distributed metadata â?? metadata models â?? analogy: personal information [link] Slide 36: Metadata Slide 37: What Will We See? Slide 27: Easy Answersâ?¦ It looks like the internetâ?¦ Like open source â?? Like Social Networks â?? It looks like Web 2.0

Metadata 193