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Stop Wasting Time on Social Media if You don’t KNOW Your Ideal Customer!

Pam Moore

You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. The return on investment in social media is simply not there. You know a conversation is of most importance in social media. Need more help?

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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.

Report 147
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How to Fuel Social Media Content with Your Existing Work (According to a Founder)

Buffer Social

In our conversation, he shares great advice for entrepreneurs and small business owners looking to grow on social media with limited time and resources. Since most founders are interested in marketing and customer acquisition, there's a significant overlap in content areas,” he explains.

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Creating a marketing strategy

Koka Sexton

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Maybe it’s your social strategy or something else. I’m not much of a brand marketer.

Strategy 103
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Marketing Automation vs Sales Automation

Oktopost

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations.

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Framework for Corporate Social Media Ethics and Compliance

Socialized

What are the legal and ethical considerations to consider when launching a social media initiative? Where does a company draw the line between risk and reward when trying to get the most out of its social media marketing or PR? Longer term measures may be market capitalization and brand valuation.

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The 3 Social Media Rules for Death and Tragedy

Convince & Convert

When David Bowie died last week (and by the way, f*ck cancer) companies hither and yon decided to hitch their social media exposure and engagement wagons to Ziggy Stardurst , thinking that the strategy of “riding the hashtag” gave them license to use a person’s death as suitable fodder for social content.