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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

JUNE 27, 2008

The field research component of the study was conducted by an ethnographer (the first author) and was reviewed by a project team whose 12 members included IT specialists in design, development, marketing, product management, and research. The project team included people from design, development, marketing, product management, and research.

Collaboration 100
Collaboration Study Diagrams RFP 100
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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

JUNE 27, 2008

Marketing IT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Managing the RFP Process. Risk Management. Knowledge Management. Compliance. Innovation.

Wireless 100
Wireless RFP Web 2.0 Microsoft 100
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