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Australian Journalists and Social Media Influence

Laurel Papworth

Forbes Magazine recently very kindly named me in the global Forbes Top 50 Social Media Influencers. I thought I would repay the compliment by listing in order of Influence, the top 500 Australian Journalists by influence in social media. In some senses “influence” is filtering.

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How the Majority Illusion Can Supercharge Your Influence Marketing

Convince & Convert

It also emphasizes why more brands are turning toward influencer outreach. Influencer marketing isn’t anything new. But what has changed is the nature of influence, particularly because high-level reach doesn’t always equal conversions. Consider the diagram below. The good news for marketers? This may seem obvious.

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Why Investors Need to Use Social Media

Convince & Convert

In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. The Impact of Social Media.

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Social Media for Training Departments in Companies

Laurel Papworth

I was invited to speak on social media in the Enterprise by Cadre eLearning to a group of corporate training people. Training departments and social media. The diagrams I used are on Flickr. Note, in my experience, the over 45′s could teach the kids a thing or two about social media, but hey, what do I know?

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Freelancer – $25k in Australian social media competition

Laurel Papworth

Great opportunity for someone wanting to “get their social media on&#. Also some points on social media timelines. Click here to read the full details and enter: freelancer social media competition town downunder. Word of mouth, social media, tell a few people. Social Media Timelines.

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How To Leverage Social Listening For Managing Crisis

Keyhole.co

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. This is where social listening can come to your aid. What is social listening? What can you do?

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Fetching Friday – Resources Mashup & Getting Hot on Sphinn

Kikolani

22 useful color chart, graph, and diagram generators. 4 link building tips to integrate in your social media marketing. Social Media. How to manage social networking and multiple projects. How to get an influencer’s attention. Top 6 offices of social websites. Graphic / Web Design.

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