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No One Puts Social (PR) In a Corner

Waxing UnLyrical

As I was working on a strategy memo yesterday, I started noodling with Venn diagrams (I love those things) to illustrate what a truly social PR strategy should look like. If you can, please let me know in the comments, and then I’ll create an updated version of the diagrams. She also loves ABBA, bacon, cooking, dogs, and Elvis.

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Stop Wasting Time on Social Media if You don’t KNOW Your Ideal Customer!

Pam Moore

You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. You spend hours each week working on blog content, visual images, posts for Facebook, LinkedIn, Instagram, tweets and more. Does this sound familiar?

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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Monitoring page likes, engagement rates, and audience insights can help you understand how your customer base is growing and responding to your content. Engagement.

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5 Steps to Thinking More Socially About Communications

Dave Fleet

Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages. The Starbucks Facebook Page , for example, has over 18 million fans.

CPM 413
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Monday Roundup: the #IABC15 (IABC World Conference) Edition

Waxing UnLyrical

Why: “… if we are going to engage an audience, our content needs to be compelling. Why: Because I made Venn diagrams! Twitter Facebook Google+ LinkedIn Monday Roundup: the #IABC15 (IABC World Conference) Edition. Valuing quality journalism in corporate publishing. Measurement in #PR – Social Network Analysis.

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The Truth About Social Media Strategy

Convince & Convert

Who is more likely to see what your business posts organically to social media across Twitter, Instagram, Facebook, and the rest? Social media engagement is a trailing indicator of brand relationships, not a leading indicator. I’ve created a handy graphic that diagrams this important difference. highlight to tweet).

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A Simple Way To Rethink Your Brand Narrative

Twist Image

Don't get me wrong, there is still plenty of time and space for traditional advertising to help a brand gain attention, traction and mindshare, but what we've really uncovered through the digital channels are more options and different ways to engage, connect, share and grow. venn diagram. A different way to think. The space between.

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