Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University.

Collaboration 226

Collaboration How To Education Team 226

Jon Loomer

SEPTEMBER 25, 2015

Most Common Age Group is 25-34. Also good to see a high number in media, sales, IT, computer and business. My fans are most likely to also like the pages of Social Media Examiner, Amy Porterfield, Mari Smith, Content Marketing Institute and Digital Marketer. Advertising Target Groups. 46% are Married.

Groups 120

Groups Groups Facebook Mobile 120

Webbiquity SMM

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. After a demo, usually people are at least a bit less skeptical.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Justin Levy

JUNE 22, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking An Overhaul to LinkedIn Groups Written on June 22, 2010 by Justin Levy in linkedin , social media , social networks , video 28 Comments - Leave a comment! Do you find LinkedIn Groups useful?

Groups 243

Groups Groups LinkedIn Features 243

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. Your potential buyers are actively using social media, so it’s essential to have a long-term strategy to leverage these channels efficiently.

B2B 62

B2B Strategy Marketing Case Study 62

Ignite Social Media

NOVEMBER 20, 2019

Have you started planning your 2020 social media strategy? 2019 has brought plenty of changes to the social media landscape, and we anticipate similar growth in 2020! Here’s the top new social networks or features you should be considering as you finalize your 2020 strategy. Instagram Stories. Going Private.

Social Networking 110

Social Networking Features UGC Instagram 110

Convince & Convert

DECEMBER 5, 2017

Spredfast provides a holistic picture of customers on social, keeping track of history and influence. Spredfast also provides visibility into planned content, collaboration among teams via chat, workflows between groups, and enables shared asset libraries. But establishing an integrated social strategy is only half the battle.

Social Media 208

Social Media Marketing Team Upcoming 208

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. It piques interest.

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Authentication Examples Class Team 92

Hootsuite

JANUARY 16, 2023

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Also, Facebook Messenger marketing allows your business to send one-on-one messages or messages to groups. Groupe Dynamite. They, like so many others, saw the untapped potential of social commerce. Source: Heyday.

Strategy 118

Strategy Facebook Marketing FAQ 118

Sprout Social

SEPTEMBER 14, 2023

Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. And businesses are catching on.

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

FEBRUARY 8, 2024

Creating effective social customer service tiers starts with deep collaboration between customer service and marketing departments. You can also determine what can be handled within your social media management platform versus what needs to be escalated to your help desk software. Schedule a demo today.

How To 107

How To FAQ Issues Software 107

Pixlee

NOVEMBER 19, 2020

There was a time when email marketing was considered to be an obsolete method of marketing and social media was the shiny new toy in the marketing world. But this doesn’t mean you should put in all your marketing efforts into your email campaigns and completely write off social media. .

Social Media 52

Social Media UGC ROI Newsletter 52

Sprout Social

APRIL 9, 2020

In the last year, Sprout’s organic social media, digital advertising and creative teams put a renewed focus on testing and built a framework to help them track, understand and improve creative results. This post 7 lessons from Sprout Social’s year of creative testing on social media originally appeared on Sprout Social.

Social Media 137

Social Media Collaboration Team Organization 137

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. ” Click To Tweet. It’s there for brand awareness.

B2B 91

B2B ROI Social Media Hashtag 91

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. Now, social media makes it easy to specifically target the kind of people most likely to buy from you.

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Automating likes and comments is a recipe for a potential social media crisis.

Instagram 115

Instagram Tools Strategy Hashtag 115

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content.

Publishing 97

Publishing Tools Brands Facebook 97

Sprout Social

JANUARY 24, 2024

Let’s make it clear: authenticity is more important than ever—that’s why leaning into it is one of our top predictions for the future of social media. According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one type of content consumers don’t see enough of from brands on social.

Influencer 102

Influencer Brands Collaboration Authentication 102

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is the Social Selling Index?

B2B 171

B2B Brands LinkedIn Groups 171

Sprout Social

OCTOBER 8, 2018

Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Their Instagram account is by far the most popular of their social media accounts. Crunch Gym.

Social Media 93

Social Media Brands Instagram Training 93

Hootsuite

NOVEMBER 5, 2021

Clear ROI: We’re committed to helping you measure the success of your social media initiatives. As you level up your social strategy, we want to provide solutions for every team that uses social media—from social marketing to social selling and customer care. Request a Demo. Try it for Free.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Table of contents.

Metrics 112

Metrics Social Media CPM CPC 112

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

Statistics 67

Statistics Social Media Marketing Instagram 67

Unmetric

JUNE 18, 2019

Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. This means creating more engaging content, getting more certainty around your social strategy, and automating those tedious tasks like reporting.

Analytics 119

Analytics Tools Facebook Overview 119

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Create animations?

Tools 206

Tools Social Media Lithium Sysomos 206

Hootsuite

NOVEMBER 17, 2022

Executives at most popular social media platforms seem to think so. OpenSea is very beginner friendly, so I’ll demo that. For this demo, I created a quick graphic. These are typically used to group variations of a series together. NFTs are now an $11 billion USD industry and growing everyday. Try it free today.

Marketing 118

Marketing Avatar Buy Price 118

Unmetric

MAY 30, 2019

It’s no wonder that marketers have cashed in on this for according to Social Media Examiner , 80% of marketers use visual assets in their social media marketing activities. Popular in a group: Discover the objects and colors used most in a particular group. more engagement than those without. GET FREE TRIAL.

Brands 95

Brands Analysis Analytics Campaign 95

Hootsuite

SEPTEMBER 30, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Groupe Dynamite: Customer service. Let’s look at Groupe Dynamite as an example. This bilingual chatbot interacts with customers in each of Groupe Dynamite’s ecommerce stores. Get a Free a Heyday Demo.

FAQ 120

FAQ Retail Overview Loyalty 120

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Audiense

JUNE 27, 2017

Rich insight from our advanced audience intelligence platform enables any organisation to do deep consumer and market analysis in real-time and at scale by providing access to social media data from the largest group of consumers in the world. Sign up to explore the platform on your own or contact us for a product demo.

Platform 120

Platform Analysis Influencer Activities 120

Sprout Social

FEBRUARY 29, 2024

At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Social listening AI-powered social media management tools like Sprout Social integrate AI into social listening to help you analyze social media conversations , translating vast amounts of data into actionable insights.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Unmetric

AUGUST 9, 2019

In this article, we’ve rounded up the 5 best Pinterest analytics tools to help you understand your audience better, create more robust content, and achieve your social media goals. This means creating more engaging content, getting more certainty around your social strategy, and automating tedious tasks like reporting.

Analytics 126

Analytics Tools Price Curation 126

Hootsuite

SEPTEMBER 16, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. And you can incorporate chatbots to help with customer service even on social media. Get a Free Heyday Demo. Get a Free a Heyday Demo. Delight your customers and improve conversion rates. Source: Heyday.

Examples 96

Examples FAQ Insurance Retail 96

Net-Savvy Executive

JUNE 27, 2013

Writing at Wired UK, Paul Wright has some concerns about the use of social media monitoring in law enforcement: Meet Prism''s little brother: Socmint. For the past two years a secretive unit in the Metropolitan Police has been developing the tools for blanket surveillance of the public''s social media conversations.

Social Media 78

Social Media Privacy Analysis Aggregator 78

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. We’ve rounded up five key social media trends for 2023 to help you do that.

Trends 298

Trends Social Media UGC Marketing 298

Hootsuite

APRIL 12, 2021

Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Whatever your goals are on social media, Hootsuite can help. Request a Demo. Inbox updates.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96