Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. About 30% of the tweets that mention brands neglect to use their Twitter handles. . To avoid such mishaps what you need is a social media listening tool.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Unmetric

OCTOBER 13, 2019

Victoria’s Secret is a world-renowned lingerie, womenswear, and beauty products brand that has an astounding social media presence. Head to any one of their social media accounts and you’ll find yourself lost in their ocean of visually captivating content. Or wait, is social media Victoria’s Secret?

Social Media 99

Social Media Apparel Fashion Instagram 99

Later

FEBRUARY 18, 2020

Want to know what free social media management tools the top industry pros can’t live without? Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. 2 Free Social Media Management Tools: Over.

Social Media Management 104

Social Media Management Social Media Tools URL 104

Razor Social

FEBRUARY 19, 2018

A few years ago sharing content on social media would drive loads of traffic to your website. But then social media channels got nosier and it became harder to get traffic. But the truth is that this is happening (or will happen) on all major platforms, Instagram, Twitter, and LinkedIn included. Schedule a demo.

Social Media 105

Social Media Real Estate Authentication Campaign 105

Pixlee

NOVEMBER 19, 2020

There was a time when email marketing was considered to be an obsolete method of marketing and social media was the shiny new toy in the marketing world. But this doesn’t mean you should put in all your marketing efforts into your email campaigns and completely write off social media. .

Social Media 52

Social Media UGC ROI Newsletter 52

Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. If you haven’t brought video into your social media strategy, consider this your “twist my arm” moment. Instagram also uses saves as an indicator of what to show in the Explore feed.

Engagement 122

Engagement Report Video Metrics 122

Social Media Marketing

JULY 18, 2013

How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship effectiveness, the role of PR in sponsored content, the #2 concern of the C-suite and more, it’s This Week in Social Media.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2011

You want to start with a list of mom blogs that you like — ones that jive with your brand, are in your target demo, and look like they get medium to high traffic. In addition to sending them an email, friend them on Facebook, become a fan of their page, and follow them on Twitter. Here is the list I use. Like this post?

Social Media 161

Social Media Strategy Jive StumbleUpon 161

Unmetric

MAY 31, 2018

There seems to be no limit to their sass, as they continue winning on social media. In what has been hailed as a potential social-media game-changer , Wendy’s social media snark became the talk of the town and also lead to its meteoric rise in 2017. Wendy’s Social Media Campaigns.

Social Media 103

Social Media Comparison Campaign Instagram 103

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. Now, social media makes it easy to specifically target the kind of people most likely to buy from you. Expand your network.

Tips 131

Tips Authentication LinkedIn Groups 131

Webbiquity SMM

JANUARY 24, 2011

Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Hootsuite

NOVEMBER 5, 2021

Clear ROI: We’re committed to helping you measure the success of your social media initiatives. As you level up your social strategy, we want to provide solutions for every team that uses social media—from social marketing to social selling and customer care. Customer connections.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

Jason Yormark

SEPTEMBER 30, 2009

Like I’ve written before, I didn’t really spend a large amount of time with Twitter until May of this year. In previous posts I’ve written about ways I feel Twitter can be useful , and the debate of quality vs. quantity. First, some disclaimers on my methods/motivations of using Twitter. But for me, it works.

Twitter 195

Twitter Software RSS Directory 195

Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. Even social media giants had a learning curve when they shifted to short-form video.

Buy 115

Buy Video How To Template 115

Keyhole.co

OCTOBER 24, 2022

When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Rather than tracking the raw number of social media followers you’ve gained or lost, tracking your follower growth rate is much better. Stop calculating social media metrics manually!

Metrics 52

Metrics Analytics Analysis Hashtag 52

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. 12 proven strategies to increase brand awareness with social media.

Strategy 129

Strategy Brands Hubspot Survey 129

Ignite Social Media

JANUARY 8, 2019

Influencer Selection Based On Audience Demos, Not Influencer Persona. Part of this strategy has to be extracting insights from which content performed well and feeding those insights back into the organization. 1,000 followers on Twitter x three tweets = 3,000 max potential impressions. Real Exposure Estimates.

Influencer 141

Influencer Marketing Syndication Analysis 141

Kikolani

AUGUST 18, 2016

Pretty much everything you say and do on social media is trackable in real time. There are lots of ways to generate leads from social media , this just takes it to a whole new level. By capturing certain demos for certain programs, they were able to mostly hit the exact audience the advertiser was looking for.

Data 60

Data Social Media Sports How To 60

Kikolani

AUGUST 18, 2016

Pretty much everything you say and do on social media is trackable in real time. There are lots of ways to generate leads from social media , this just takes it to a whole new level. By capturing certain demos for certain programs, they were able to mostly hit the exact audience the advertiser was looking for.

Data 60

Data Social Media Sports How To 60

Hootsuite

NOVEMBER 10, 2021

You can use your email, or log in with your Google, Twitter or Facebook account. Here, you can add a profile picture and bio, plus links to other social accounts. A social media content calendar ensures you don’t miss important dates and allows you enough time for creative production. Download and open the TikTok app.

How To 143

How To Hashtag Trends Analytics 143

Hootsuite

APRIL 1, 2020

Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Tap Share to share the link on social media. If you haven’t yet, connect your social media accounts to your YouTube channel. Or create a Twitter or Instagram Story poll.

YouTube 145

YouTube Engagement How To Class 145

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 155

Social Media Radian6 Strategy SM2 155

Justin Levy

JUNE 22, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking An Overhaul to LinkedIn Groups Written on June 22, 2010 by Justin Levy in linkedin , social media , social networks , video 28 Comments - Leave a comment! That all changes now. What do you think of it?

Groups 243

Groups Groups LinkedIn Features 243

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. Image source: [link]. Smarp offers a responsive web app, as well as native apps for Android and iOS.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Talkwalker SM

FEBRUARY 8, 2016

When such large sums of money are being invested into Super Bowl ad campaigns, going viral is pretty much a must, so we decided to use social media analytics to take a look at the lessons brands can learn from what worked and what didn’t work at Super Bowl 50. Lesson 1: It’s All About the Pre-Game. Conclusion?

Hashtag 93

Hashtag Marketing YouTube Campaign 93

Sprout Social

NOVEMBER 28, 2022

Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them. It makes sense that over 33% of respondents to our recent Twitter poll said they use Instagram stories over five times a week. Just like in-feed posts, engagement matters when it comes to ranking Stories.

Instagram 124

Instagram Engagement Brands Avatar 124

Almost Savvy

NOVEMBER 23, 2009

Nametags are awkwardly enormous as they include name, company, website and Twitter @username. When demo-ing new apps, all problems are explained away by “Twitter must be running slow.&# Morning session: Everyone collectively drinking from the buzzword Kool-Aid; every other word is real-time, stream, paradigm, Twitter.

Conference 249

Conference Microsoft Tweetdeck Lijit 249

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. Image source: [link]. Smarp offers a responsive web app, as well as native apps for Android and iOS.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Bare Feet Studios

JULY 16, 2010

Their biases and perspectives are quite different though, and that makes for a good panel that keeps us from drinking just one brand of social media koolaid! The best social site for musicians currently: Reverb Nation. Make a really good demo ! Here are some highlights from my notes I wanted to share with you.

Social Media 88

Social Media Upcoming Conference Viddler 88

Justin Levy

JULY 1, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Growth of Demand Discovery Written on July 1, 2010 by Justin Levy in content strategy , guest post , marketing , marketing strategy 0 Comments - Leave a comment! You can catch up with David on Twitter. This is my view.

Retail 191

Retail Fashion RSS Advertising 191

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Create value for the user instead of another sales pitch in their news feed. And it doesn’t stop at Twitter. Reach past buyers.

CPM 148

CPM CPA ROI Campaign 148

Buffer Social

NOVEMBER 21, 2016

What does the future look like for social media? As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead. 2016 has been a period of consolidation for many of the biggest social media platforms out there.

Trends 40

Trends Social Media Predicition Instagram 40

Twist Image

OCTOBER 19, 2012

It was everything from logo and business card design to websites and interactive demos. At this point, social media was nascent. Held on a university campus, individuals and groups of people would spend fifteen minutes demoing the cool stuff that they were working on. Over those next few years, social media took hold.

Startup 94

Startup Avatar Hotels Blogger 94

Hootsuite

APRIL 6, 2023

As a marketer working in financial services, you know that navigating bank social media accounts can be tricky. Whether you’re looking for new ways to engage customers on Instagram, build brand awareness on TikTok, or just trying to figure out what tactic will work best on Twitter, these seven tips will help you get started.

Banking 105

Banking Social Media Tips HootSuite 105

Hootsuite

FEBRUARY 15, 2024

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! This blog shares some bright ideas and social video best practices you can use to light up your feed. We’ll illuminate the world of social media video content in a flash.

Video 106

Video Social Media Tips HootSuite 106

Lucy Hall

JULY 20, 2015

Many small businesses make the mistake thinking that YouTube is not a social media site. YouTube is in fact the third biggest social media site in the world! YouTube activity takes up nearly 20% of social media activity. A demo maybe 1.5 Set your goals and target your niche. Whiteboard Style Video.

Small Business 60

Small Business YouTube Marketing Metrics 60

Hootsuite

JANUARY 2, 2024

Social media growth reached a new high in 2023, with 4.88 billion total active social media user identities, representing 60.6% How do brands grow their own social presence to reach that ever-increasing audience base? We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024.

Social Media 105

Social Media Strategy HootSuite Hubspot 105