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Why brands need a social media monitoring strategy

Sprout Social

Monitoring helps you with your brand perception and sentiment. quick lil’ post-corepower, pre-get sh*t done breakfast deliciousness feat. All of the networks, brand keywords, search results and hashtag campaigns show up in the real-time Inbox. Next, add in common brand hashtags and any current campaign hashtags.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” Keyword/Topic Monitoring. Social Analytics.

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Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

That could include monitoring for brand or product mentions (tagged or not), related hashtags and keywords, or industry trends. It could be positive (“@SimonsSoups are delicious!”), negative (“I wouldn’t feed @SimonsSoups to my bird!”) Analyze customer sentiment. Hashtags or marketing slogans can be on this search list, too.

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The 32 Best Twitter Marketing Tools

Webbiquity SMM

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. And the top tweets by influencers (that include that specific hashtag).” 1) TwitterCounter. ” — Comms Axis.

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7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. Why it worked: Running a giveaway is a great way to boost brand awareness and stoke positive sentiments for one simple reason: everyone loves free stuff. They created a simple, clear campaign hashtag.

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Duolingo’s Social Media Strategy: A Shockingly Hilarious Adventure

Keyhole.co

Use Keyhole’s social listening and sentiment analysis to get a pulse on your audience’s preferences and choose marketing channels accordingly. It features a relatively scandalous topic but goes deliciously well with Duolingo’s quirky persona. What makes Duolingo’s social media strategy successful?

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11 Best Hootsuite Alternatives For Social Media Management In 2023

Keyhole.co

Even home bakers can click snaps of their delicious treats, be a famous face on social media, and run a full-fledged business. Compare your performance with your competitors, including their best time to post, popular content types, top hashtags, average engagement rate , and more. Only enterprises had the money and bandwidth to do so.