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Will Clubhouse be the Next Apple?

Webbiquity SMM

This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already. But they are definitely worth pondering. Among the best lines: “Time is the primary challenge for many thought leaders, a major consideration is whether we want to dedicate the effort to build a following on another platform.

Apple 215
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Digital Communications Conversations Continue To Evolve

Dave Fleet

Brian Solis published a great post yesterday, touching on a couple of important topics at the heart of the evolution of social media-focused communications from shiny objects to a serious business tool: The continued focus of the metrics conversation on conversion as an endpoint. The definition of “influencers” from a client perspective.

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How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm

Mindjumpers

He predicts that in today’s social media environment, “Context” is what will become the king. Customers form relationships in “the social graph” , from which connections, based on relevance, form the interest graph. And, it is the interest graph where context serves as the future of marketing and customer engagement.

Brands 244
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The Early Days of Hashtag Marketing

Twist Image

Do we really think that leveraging individuals and compensating them for blasting their social graphs is the way to build any semblance of brand loyalty and love? Brands don't know what to do with hashtags, and Twitter probably hasn't figured out a clear program to help these brands find a definition. social graph.

Hashtag 103
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The 6 Types Of Twitter Trolls

Twist Image

" While Twitter definitely has people like this engaged in the online social network, I've decided to expand the definition (sue me) to nefarious, self-involved types of people on Twitter that, ultimately, make people collectively groan in disappointment. online social network. social graph.

Types 111
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The Marketing Problem Is Simple: There Are Too Many Ads

Twist Image

The fact is that our definition of "captive audience" has shifted and morphed significantly since the popularization of the Internet. social graph. Do consumers visit just one site that they're loyal too (i.e. the old portal model of Yahoo , AOL , etc.) advertising. advertising industry. advertising model. local radio.

Adsense 105
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Trends for 2012: Social Media Intelligence

Proactive Report

Map your brand’s social graph. Find the influencers in each node of the graph. Social Media Intelligence is definitely a trend to watch in 2012. Learn how to do social audits and provide your company with the data they need to make the tough decision. Find out where they are talking about those things.

Trends 103