article thumbnail

Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Vanity metrics in brand management While they can be really important and helpful, metrics like social media reach and sentiment scores can also be misleading out of context. Just because you have a positive sentiment score doesn’t mean that your target audience likes you more than your competitor. Please, please, no need to thank us.

Metrics 107
article thumbnail

The importance of social media sentiment analysis (and how to conduct it)

Sprout Social

Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? If you want to know exactly how people feel about your business, sentiment analysis can do the trick.

Sentiment 109
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

The point that sentiment tracking is important (thought challenging to do accurately) in providing context around social mentions is well taken, but still: if you’ve got an active social media marketing program going and aren’t getting social mentions, that’s a critical signal that something is wrong. Social Mentions.

Metrics 195
article thumbnail

Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

How to capture negative sentiment in real-time and use it to exceed your customer’s expectations. The Definitive Guide to Social Engagement Data Inside of Marketo. The Definitive Guide to Social Engagement Data Inside of Hubspot. The Definitive Guide to Social Engagement Data Inside of Eloqua. Meet Jennifer.

Data 118
article thumbnail

Social Listening Vs. Social Monitoring: What’s The Difference?

Keyhole.co

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. However, the distinction between social listening vs. social monitoring isn’t always as clear-cut as this definition might suggest.

article thumbnail

14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Track social sentiment in real time. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. You can track key social listening metrics like brand awareness, social sentiment, and social share of voice. Maybe you can provide the solution.

article thumbnail

Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. That involves tracking key metrics like: Sentiment : On balance, are the conversations you’re tracking more positive, negative, or neutral?