article thumbnail

Reputation Management and Digital PR

Proactive Report

Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. Reputation management definition. The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation.

article thumbnail

Vanity Metrics: Definition & Examples for Marketing

Hootsuite

To really see the impact of public relations work, you might be better off focusing on metrics that demonstrate the impact on your brand’s reputation and credibility — think sentiment analysis and share of voice. But that number is really just a surface-level impression of the success of your efforts.

Metrics 107
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Influencer Marketing: The Definitive Guide

Keyhole.co

So if you’re trying to learn more about it or you’re just curious, read this definitive guide on influencer marketing to learn everything about it. The first and most significant factor will be the size and the reputation of the influencer. The post B2B Influencer Marketing: The Definitive Guide appeared first on Keyhole.

B2B 59
article thumbnail

How To Manage Your Online Reputation By Using Google Alerts

Almost Savvy

In addition to the wonderful feedback to my post last week about 3 Mistakes You’re Making Online , I also received questions about my third point – using Google Alerts to monitor your reputation online. If you’re part of the second group, I strongly encourage you to consider using Google Alerts.

article thumbnail

Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

Every brand touch is an opportunity to influence perceptions, to build your reputation. Every brand touch is influencing perception and building your reputation. Definition of branding. Definition of a brand identity. Definition of brand architecture. Definition of visual branding. Definition of brand trust.

Brands 167
article thumbnail

4 SEO Tactics That Damage Your Brand’s Reputation

Convince & Convert

Managing corporate reputations is tricky in the modern era, as SeaWorld proves. This made for worse user experiences and damaged reputations. Your brand’s reputation will take a major hit that it may not be able to recover from if you get caught. In SEO, as in life, strong reputations build strong bridges.

article thumbnail

Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Every brand touch is an opportunity to influence perceptions, to build your reputation. Every brand touch is influencing perception and building your reputation. Definition of branding. Definition of branding. Definition of a brand identity. Definition of brand architecture. Definition of visual branding.

Brands 109