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85% of Facebook’s 955M Active Users Are “Creating Content”

The Realtime Report

This seems quite an impressive number compared to other social media platforms – like Twitter – where creation on the platform is largely driven by a few ‘super-users,’ rather than by the majority. Messaging within Facebook and check-ins are not included as content creation. What do you think?

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How to Manage Facebook Relationships: Reciprocal Friends and 1-Way Subscriptions

Ari Herzog

I’ll try to explain… The Definition of a Friend. While my definition of a friend has changed since joining the social networking site in 2005, the core remains the same: Friends are people who I know in the flesh, share an interest or two, and consider socially compatible. Confused yet?

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A Tale of Two Communities Part 1 – Volkswagen

SocialFish

Their staff are not actively engaging with VW customers on any channel besides Facebook and Twitter. It is easy to be a “lurker&# and yet learn a great deal from the community. While each outpost has its own core group of users, the lurkers or casual users are welcomed and encouraged in all activities.

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Arguing is innovation, expelled for cursing & pirate duel on your phone

Jeff Esposito

This is definitely worth bookmarking. What Should You Do With Your Lurkers? Does your community have lurkers? Jose Canseco is now fighting global warming and possibly murdered Al Gore – for this week’s edition of bat-shit-crazy, I present you Jose Canseco and his latest rants on the Twitters.

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Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

What is that if not the definition of “authoritative”? ’ Add to that the fact that the vast majority of content is consumed by people who can best be defined as ‘lurkers’ and people who never leave blog [comments]… measuring the efficacy of content by the number of comments received has never been effective.

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

Here’s the quick overview of Salesforce.com’s community “outposts&# : Twitter: Salesforce has an active Twitter community. I was unable to get statistics for “lurkers&# , but I am sure it is high. Definitely. Much of the community is even built on their own platform and infrastructure. Productive?

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The Social Media Analytics Compass: What and How to Measure

Razor Social

On Twitter you can run a report to see what categories of people are part of your profile. In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. For example, Twitter analytics or Facebook Insights. Audience Profile. Platform analytics. How does it work?