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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

We want to convince people there’s a world where they’re not so reliant on email and that they can create more seamless communication and dialogue within their organization, and create this native knowledge base where it’s not siloed, but everyone can communicate and find information effortlessly.

B2B 306
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Strategies to Ensure an Engaged Social Presence

Harp Interactive

Weather you are using a powerful subscription-based tool like Radian6 or a combination of free tools…definitely set up social media monitoring. You’ll not only expand your knowledge base, you’ll expand your presence by commenting intelligently on them. Social Media Monitoring is key for this.

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Free Twitter Seminar

Josh S Peters

During this seminar, we’ll be sharing some strategies and tactics to help you harness the power of Twitter for business, personal branding, or whatever else you choose. The one thing we won’t be doing is talking about how to be a Twitter spammer.

Twitter 100
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7 ideas on "knowledge work" " Dana's blog

Buzz Marketing for Technology

The more “knowledge-based&# a problem is, the more ambiguous the answer will be. 4) The fact that a knowledge-based “work product&# has a subjective value implies the importance of the relationship between participants of this transaction. The exchange becomes highly trust-based.

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The evolution of the employee-employer relationship

Buzz Marketing for Technology

Employee-employer relations in a knowledge based economy. I’ve long believed that the prevelance of knowledge work in organizations today will (eventually) fundamentally shift the employee - employer relationship. This obviously raises some interesting questions for organizations…. == == = =. The emergence of Web 2.0

Web 2.0 100
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How Conversational Commerce will Affect your Business

Razor Social

We are currently using Lucky Orange on our site for live chat and are definitely getting conversions. However, if you want 24/7 availability, then your best bet is a chatbot that can tap into your knowledge base to answer common questions and then offer options for connecting with a pre-sales rep if needed.

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11 chatbot marketing examples to boost your bot strategy

Sprout Social

In short, the bot acts as a sort of knowledge base where users can ask questions and troubleshoot common product errors. Users are then guided toward a solution based on specific prompts. Based on the users’ issue, the bot presents the option of speaking with a human or checking out a more detailed troubleshooting page on-site.

Examples 110