Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. Hey, engagement is engagement! What does UGC mean?

Social Media 124

Social Media CPA CPM CPC 124

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. Guess what?

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Facebook Eventful Campaign Conversation 205

Keyhole.co

DECEMBER 23, 2023

The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. Ryanair’s marketing strategy has a tongue-in-cheek approach, earning them a lot of good and bad press, even back in the day. This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences.

Engagement 52

Engagement Social Media Strategy Meme 52

Sherrilynne Starkie

OCTOBER 25, 2018

Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics. Facebook launches Messenger 4. It puts the focus back on messaging and connecting.

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News Research Facebook YouTube 225

Visually SM

OCTOBER 29, 2020

In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy. Source: Digital School of Marketing. For instance, a social media strategy requires the definition of your goals. Engagement. After all, you’re speaking directly with customers.

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Social Media Engagement Strategy How To 130

Pam Moore

DECEMBER 19, 2017

Is your Facebook marketing strategy and business Page ready for 2018? billion monthly active users that Facebook proudly supports. residents use Facebook several times a day? On average, users access Facebook eight times per day. The power of Facebook for businesses big and small in 2018 is real.

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Facebook Marketing Training Template 166

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event. Read more here.

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Eventful Social Media Marketing Influencer 161

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

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B2B Influencer Brands Marketing 115

Jon Loomer

SEPTEMBER 10, 2015

The power of Facebook ads is found within the targeting. Those who have the most success with Facebook ads have mastered remarketing. Any Facebook advertiser with a website can do this using Website Custom Audiences. Those who have the most success with Facebook ads have mastered remarketing. Who are those people?

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Facebook URL Advertising Template 120

Jon Loomer

OCTOBER 4, 2022

Facebook is rolling out Advantage Custom Audiences to advertisers, which will potentially expand your targeting when a custom audience is selected. It doesn’t matter whether it’s website visitors, page engagement, or your email list. When You Definitely Shouldn’t Use This. Consider the abandoned cart scenario.

CPM 206

CPM Facebook Features Course 206

Sprout Social

FEBRUARY 5, 2020

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon.

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Facebook How To Metrics Organization 145

Visually SM

JULY 20, 2020

Among the best Content Marketing strategies, interaction on social media is one of the best when it comes to bringing results in the short and medium terms. With the right content, you will be able to retain and delight users with thought-provoking and highly engaging content. Once again, on Instagram, invest also in the question box.

Social Media 130

Social Media Engagement How To Applications 130

Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? The use of the word “social” is a little misleading because it’s not limited to platforms like Facebook and LinkedIn. In other words, they’re an ideal market for a brand like Tylenol. Well, let me give you an example.

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Social Media Strategy Sentiment Marketing 147

Oktopost

DECEMBER 13, 2020

However there is another key responsibility a VP Sales should stay on top of that is often forgotten; Bridging the gap between sales and marketing, and communicating the need for using social engagement insight in the sales process. Simple: It all starts with sales and marketing alignment and getting more insight on business prospects.

Engagement 87

Engagement Social Media B2B Team 87

Oktopost

NOVEMBER 18, 2020

It’s fantastic when marketing gets a good number of leads and passes them over to sales to ultimately convert into Sales Qualified Opportunities and finally closing a sale. However, not all leads marketing hands over should have been handed over. Get as much engagement insight as possible. Sales and Marketing Are One.

Engagement 91

Engagement Social Media B2B Team 91

Pam Moore

APRIL 24, 2017

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Do you ever feel as though there is no human way you can create the content needed to make your brand and marketing successful as it can be? Click To Tweet.

Influencer 167

Influencer Industry Content How To 167

Mindjumpers

JUNE 25, 2012

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing.

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Report comScore Marketing Groups 277

The Realtime Report

MAY 8, 2014

These bigger social networks are definitely worthy of attention; but there are other ways to reach teens – often with a high level of engagement – that may have slipped under your radar. That’s the response for a contest from one user, with no marketing budget, and no brand backing her efforts or promoting her work.

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Case Study Engagement Study Social Networking 195

Webbiquity SMM

DECEMBER 12, 2018

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media.

Trends 166

Trends Marketing Influencer Video 166

agora pulse

FEBRUARY 12, 2019

Frequent users of the Facebook Boost Post button, listen up: This is an intervention. That Boost Post option is definitely convenient, and it can be much quicker than going through the ad system. What Exactly Is the Facebook Boost Post Option? Facebook handles a lot of the decision-making process for you. (We’ll

Facebook 151

Facebook Campaign System Cost 151

agora pulse

DECEMBER 1, 2016

What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. Messenger Destination Facebook Ads. Facebook Audience Overlap. Canvas Ads.

Mobile 60

Mobile Types Engagement Facebook 60

Convince & Convert

AUGUST 11, 2021

This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). In some cases, the marketing department is even funding the cost of the technology used by sales to do social selling. But the marketing department has an important role to play in most organizations.

Training 172

Training Forums Curation Team 172

Adam Sherk

MAY 4, 2010

Ok fans could care less about that, but for myself and some sports and social media marketers out there it’s an interesting question. Ok fans could care less about that, but for myself and some sports and social media marketers out there it’s an interesting question. This time I’ll compare user engagement on each team’s Facebook page.

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Team Engagement Facebook Press Release 165

Razor Social

FEBRUARY 27, 2023

Looking for some very practical and easy to follow ways to use ChatGPT to help with your Marketing? Practical uses of the ChatGPT tool for Marketing So lets going through some practical uses of ChatGPT for Marketing: 1. Find issues in code Maybe there’s not that many Marketers that code out there. write a poem).

Marketing 85

Marketing SEO Review Issues 85

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . TikTok Marketing (paid): Brand Takeover vs. Native Ads. Challenges .

Video 98

Video Marketing UGC Hashtag 98

Pam Moore

JULY 9, 2018

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I think often times marketers over complicate what should be simple. Don't give up quite yet.

Content 163

Content Training Marketing Industry 163

Pam Moore

JULY 10, 2017

Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook Stories, Instagram Stories, Facebook live video, Periscope live video, iTunes podcasts, and the list goes on. Without driving action, content marketing is all for nothing. It's everywhere. Click To Tweet.

Content 166

Content How To Marketing Training 166

Mindjumpers

DECEMBER 21, 2011

Tweet According to TheNextWeb , a new Facebook communication option appeared for Asia-based page admins. However, so far Facebook hasn’t announced the new feature, so I guess that the message option is being tested for a later roll out. It can also entail longer time and more resources by brands on Facebook.

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Brands Facebook Feed Feedly 229

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed.

B2B 138

B2B Marketing Construction Committee 138

Pam Moore

JULY 6, 2019

Conversations, LinkedIn company page posts, LinkedIn video, YouTube videos, Instagram Stories, Instagram Posts, podcasts, live video streams, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook live video, iTunes podcasts, and the list goes on. Definition of content marketing.

Content 104

Content Marketing Template Templates 104

Social Media Strategies Summit

APRIL 8, 2021

What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. Image source.

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Instagram Brands Real Estate Remix 234

Oktopost

DECEMBER 13, 2020

Here you will find a summary of our latest webinar “From the Experts: Constructing the Social Bridge Between Sales and Marketing hosted with our good friend Megan Thudium, Senior Consultant, Content Marketing & Founder, MTC The Content Agency. Covid has been a huge transition for the B2B marketing world.

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Construction Marketing Authentication B2B 118

Pam Moore

DECEMBER 22, 2019

It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. Want more intimately engaged brand evangelists? Without driving action, content marketing is all for nothing. Want more leads? Want more sales? Want more loyal customers?

Content 78

Content Marketing Template Templates 78

Mindjumpers

FEBRUARY 15, 2012

Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com. According to me, the idea to make a photo contest is definitely not original in any way.

Engagement 174

Engagement Vimeo Brands Tumblr 174

Sprout Social

APRIL 22, 2021

This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. While TikTok doesn’t nearly have the reach of social media giants like Facebook and Instagram , it is rapidly distinguishing itself with it 689 million monthly active users. US influencers see high engagement rates on TikTok.

Marketing 140

Marketing Statistics Platform Influencer 140

Keyhole.co

JUNE 9, 2023

Facebook is the real OG when it comes to social media. From connecting with friends to running a full-fledged marketplace, Facebook is where it all started. But as more competitors rose to power, you might think Facebook is losing its charm over time. Yes, the rumor has it that the organic reach on Facebook has declined.

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Facebook Guidelines Activities Feed 52