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Engaged-View Placements Clarified

Jon Loomer

Here’s an update on Engaged-View attribution … Back in June of last year, Meta first announced Engaged-View Attribution. As I researched Meta’s definition of each placement and broke down results by placement, a picture started to clarify. Have you been using Engaged-View attribution? That is, until now.

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21 Performance Goals: A Guide to Meta Ads Optimization for Delivery

Jon Loomer

There are nine different combinations of campaign objective, conversion location, and engagement type that will lead to this performance goal. 2-Second Continuous Video Views Definition: We’ll try to show your video ads to people who are likely to watch 2 continuous seconds or more. But in each case, it’s the same.

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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

The more data you have on leads, the better you can craft engaging content and messaging. If your audiences are not active on your website but are very active on LinkedIn, Facebook, or Twitter, then you’re missing out on a realm of valuable lead data, which can inform you of buyers’ needs, challenges, and interests.

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The Problems with Facebook Ads Optimization

Jon Loomer

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. Guess what?

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Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

Influencer marketing is a powerful way for you to increase brand awareness, grow community, grow your own influence, increase engagement, and grow your business when done right. Definition of influencer marketing. If you answer yes to this question, then this episode of today's Social Zoom Factor podcast is for you.

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B2B Influencer Marketing: The Definitive Guide

Keyhole.co

So if you’re trying to learn more about it or you’re just curious, read this definitive guide on influencer marketing to learn everything about it. The goal is to use personas with a lot of engaged followers to introduce the product or service to their followers. Work with influencers with an engaged audience.

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How to improve your social media engagement

Sprout Social

How is it that you can post so often with seemingly good content but people just aren’t engaging with it? Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. What are the components of an engaging post? What are the components of an engaging post?