Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. Some of the top brands invest heavily in SMS today to communicate with customers because over 90% of SMS messages are read within 3 minutes of receipt.

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Trending Sources

Android Facebook Messenger Users Can Send, Receive SMS Messages

SocialTimes Facebook

Facebook is giving Messenger users with Android devices the option of accessing their SMS messages via the application. Select “SMS” from the list. Turn on “Default SMS app.” However, when you send an SMS message, the recipient can be on any platform.

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Why Your Business Needs an SMS Strategy

Bill Hartzer

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing.

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%.

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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

SMS/MMS. Information overload can be a real problem–both personally and professionally ( big data! ). How do you take all of that “big data” and distill from it the information that really matters? Can you remember life before the World Wide Web?

[COMIC] The Complexity Of Social Media Communications

SocMed Sean

It all remains to be seen how humans will filter and process the massive amounts of data that are being thrown at us via Facebook, Twitter, YouTube and SMS text messaging. Social media…it’s a whole new shift in the way we communicate, right?

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How to Improve Email Deliverability [Infographic]

Puzzle Marketer

Pure360 is an email & SMS marketing provider based in the UK, who specialize in helping businesses get the best results from their campaigns. Have clean data, including personalization of their first name.

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Mobile apps are a waste of time for associations.

SocialFish

According to Pew, only 29 percent of adults with cell phones use apps on their phone, compared with 72 percent who use SMS (text messaging) and 38 percent who access the internet. Remember, the adoption rate for SMS is 2.5 Featured From the Trenches Industry Insider Mobile Useful Data

Hurricane Sandy & Social Media: 5 Must-Reads

Firebelly

By Adi Robertson From tweets to SMS to data dumps, social media goes broad and deep in a disaster. “We are sharing as much information as possible,” says NYC Chief Digital Officer Rachel Haot, “so [the open data community] can help disseminate it and apply it.”

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[Case Study] Have you crossed the mobile threshold?

SocialFish

A data point from an SMS campaign was another trigger for our approach to responsive design. The CDC KNOWIT campaign is an SMS-based service that sends HIV testing location information based on a five-digit zip code query via text.

“Digitally Mature” Companies Make More Money

The Realtime Report

What seems to be key is developing excellence in both customer-facing processes (social media, mobile, the customer experience) as well as the operational processes needed to support those (analytics, data integration, process digitization, internal collaboration).

17 Productivity Tools for the Ultimate Business Gain

Techipedia: Tamar Weinberg

I have over three terabytes of data stored on CrashPlan across all my computers under the family subscription, so all my computers are synced up and that makes me content that I have pretty robust offsite data redundancy.

Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters

Idaconcpts

They don’t want unsolicited calls or texts (some people are still on a pay-per-text data plan). In fact, with so much of your competition concentrating on SMS, now is the best time to make sure that your emails (and list) are greater than they have ever been.

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45 Marketing Tools to Consider for 2017

Razor Social

You can use it to automate your email campaigns, send automated SMS messages to your email subscribers, quickly create and test email capture landing pages, or for functions like lead scoring and routing, task management, and more.

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The What, Why, and How of Brand Awareness

Pixlee

This can be as simple as sending out newsletters with updates and promotions, SMS notifications, or inviting them to follow your brand’s social media channels. Or sift through customer data to determine trends that might speak towards a larger societal conclusion.

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A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself

Simply Measured

It’s a data-driven way to improve a host of online actions like click-through rates, email signups, social sharing, and (of course) purchases. Dan Siroker, Obama’s Director of Analytics, put it like this: My job was to use data to help the campaign make better decisions.

Reports of Websites Going Down for Lack of ICANN Email Verification

Bill Hartzer

Not only are registrars required to verify the whois data, section 1 (f) outlines the new requirements for email or phone verification: Verify: i. Honestly if that was the case (which it most likely was), NameCheap should be able to query their customer data and make these changes.

How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks

Kikolani

Impostor Account – Data Request. Child Data Request. Personal Data Requests. Confirmation Code SMS (Text Message) Issues. Data Use Policy Questions. SMS/text messaging.

Top Tools for Mobile Marketing

SocialFish

Collect data with Android and add it to your map so donors can see your progress. TextMagic : A bulk SMS service for businesses, whose features have been used to benefit charitable organizations and foundations as described in the case studies on their website.

The 23 Best Free Google Chrome Extensions for Digital Marketers

Webbiquity SMM

Only for Android phone users and you’ll need the (free) Andoid app to make this work, but then you ca send and receive SMS messages from any PC or Mac using your Android phone number. For Google Voice users—make calls, send SMS, preview Inbox, and get notified of new messages. (US

The Future of Social Media Is Mobile. Are You Ready?

Simply Measured

Almost all of these apps have messaging capabilities that have the potential to shift messaging away from straightforward, text-based SMS to more expressive, creative, and immersive forms of communication housed within apps.

New ICANN Regulations Require Domains to be Verified by Email or Phone

Bill Hartzer

Not only are registrars required to verify the whois data, section 1 (f) outlines the new requirements for email or phone verification: Verify: i.

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Why and How You Should Get Proactive About Customer Service

SocialFish

Martin notes that providing a range of service channels lets companies use tools such as email and SMS to serve customers who prefer less intrusive communication options while providing live service alternatives such as chat, video and voice for those requiring more urgent attention.

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How advanced marketing automation tactics can increase sales

Razor Social

The system tracks user behavior on your website and creates individual behavioral profiles that can be supplemented with any transaction data (i.e. When we drive visitors from social media and other sources to our website, they are all at various stages of the buyer journey.

Advice for startups: Focus on your super-fans

Socialmedia.biz

Communicate with them through SMS, email, Twitter, FB, push notifications. “Have ownership over your entire community, Own the data. Taylor Swift brought fans to her house, baked them cookies and invited them to her concerts for free, said Jordan Stone, CEO of Huckle.

What You Need to Know Before You Install Facebook’s Messenger App

SocialFish

Allows the app to send SMS messages. Allows the app to read you phone’s call log, including data about incoming and outgoing calls. This permission allows apps to save your call log data, and malicious apps may share call log data without your knowledge.

The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. Marketers are surrounded by data, yet starved for insights ( click to tweet ).

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Getting to Know the Ghost: The Complete Beginners Guide to Snapchat

Buffer Social

From here, you can also send an SMS invite to anyone who isn’t currently on Snapchat. And currently, there aren’t any public ways to get analytics or data around your Snapchat account. This post has been refreshed for 2017.

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How to Make a QR Code for Your Web Site

Bill Hartzer

The information encoded can be text, URL or other data. Enter the URL, Text that you want displayed, a Phone Number, or even an SMS (a message). My friend Josh just reminded me this morning that I had not set up a QR Code for my blog yet.

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5 Ways to Increase Mobile Conversion Rates

Convince & Convert

Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? The mobile site that was specifically designed to gather users data in exchange for a coupon had a 55% conversion rate.

Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

That’s commendable, as we all know that EVERY data point you request has a negative impact on your conversion rate. In fact, I wrote a post years ago about US Airways using SMS to allow passengers to sign up for their frequent flyer program.

19 productivity and time management apps for 2016

Kikolani

Documents, videos, files, photos, this tool is ideal for all sorts of data. Get SynchBackPro and start taking backups of your all data today. Other than that, this software also allows you to synch all of your files and restore lost data. You know what they say, ‘time is money’.

Online & mobile disaster relief efforts for Japan

SocialFish

This post on SmartBlog on Social Media is an interview with the Mgive Foundation, which helps nonprofits implement fundraising campaigns using mobile and SMS.

Show 384 - Inside Mobile Marketing

Engaging Brand

How 80% of advertisers do not have a mobile site - staggering google mobile website data? SMS marketing and how NOT to engage a customer! The concept of mobile shopping How 80% of advertisers do not have a mobile site - staggering google mobile website data? This week's The Engaging Brand podcast covering social media , business ideas and brand marketing tips , is ready to download.

How to Grow Your Blog (the Right Way)

Rebekah Radice

Are you serious, straightforward, funny, data driven, silly, witty? Use sign-in sheets at stores, events and shows; collect business cards; use QR codes or an SMS signup service. Ever wonder what makes one blog popular and another flop?

The Beginner’s Guide to Social Attribution

Simply Measured

Once we have all of the data, we can make informed decisions. Examples: A wife might share her desired holiday gift with her husband via SMS.

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LinkedIn Tips and Tweaks: Do More with your LinkedIn Account

Buzz Marketing for Technology

To see this data for your profile go here. SMS Alerts : Get news headlines on your mobile phone for free. Google SMS Channels: Send SMS Text Messages to your Group for Free. LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. It shares tweaks and some lesser known features of LinkedIn that help you do more with your profile.

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Email and Mobile - what blasts better?

Social Media Network Marketing

The recent understanding goes that email blasts are obsolete - when you compare this with mobile SMS.

Social Media Should Drop Dead

Twist Image

Another play on this theme is deadSwap , which bills itself as "a game of cloak and data." The passing of the data is centralized and controlled by local, independently operated SMS (text message) gateways. Perhaps the only way that we'll derive true value from data in the future is when that data is no longer available so readily and easily to anyone and everyone who is connected to both the Internet and the mobile platforms.