Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Laurel Papworth

FEBRUARY 18, 2016

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. Viva La Big Data. Woolies and Coles collect your shopping data, they check what you buy on a Friday Night Shop (beer and chocolate bullets anyone?)

Data 40

Data Social Media Insurance Training 40

Proactive Report

NOVEMBER 12, 2011

I saw one today in the Huffington Post that caught my eye because I agree with the 4 trends Beverly Macy highlighted: The rise of Social Intelligence. Social media education and training. Social Intelligence. The number of social media monitoring tools has exploded and at last count there were over 200 on the market.

Trends 103

Trends Social Media Social Graph Analysis 103

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Does Facebook do Sentiment Analysis? Lube anyone?

Research 107

Research Nielsen Sentiment Facebook 107

Twist Image

FEBRUARY 1, 2017

Did you know that Facebook has been using external data brokers to build much more expansive profiles of people like you, me and our customers? In December of last year, Business Insider published the news item, Facebook is quietly buying information from data brokers about its users' offline lives. From the article: ".the

Advertising 40

Advertising Sentiment Social Graph System 40

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

Marketing 217

Marketing Adwords Mobile Social Graph 217