Offline Retail Analytics Via Smartphone

Small Business Mavericks

Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. This is powerful retail technology and a very clever use of smartphones for tracking purposes.

Facebook’s New Ad Products for Brick-and-Mortar Retailers

SocialTimes Facebook

Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface.

Trending Sources

One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013.

15 Tips Retailers Need to Be Using on Facebook

Simply Measured

billion monthly active users, Facebook holds powerhouse potential for retailers—that’s more users than Twitter and Instagram combined. Retailers can use Facebook to drive traffic to their website and brick and mortar location, as well as increasing their overall sales. Here are 15 tips that retailers need to be using on Facebook in order to reach maximum potential. This is great for retailers who are trying to find new customers and show off their products.

8 Influencer Strategies for Retail Brands to Boost Sales

Simply Measured

The state of retail has evolved. If your business has yet to make social a central part of your retail strategy, your business is not performing at full capacity. A social strategy alone, however, is no longer enough to keep you competitive in the online retail space. Here are eight influencer strategies for retail brands to boost sales, aligned with five common goals retailers hope to achieve through social media.

How to Use Location Data to Decode Customer Conversations

Convince & Convert

The amount of social data is massive, and marketers need a way to mine that data. Using location data is the key to making social media data actionable and more effective than only using traditional keyword strategies. Location can make that data actionable.

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The Amazon That You Don't See (That Google And Facebook Are Watching)

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From the piece: "While people wax poetic about the retail prowess and clout of Amazon, I am always quick to point out that they are one of the most fascinating media companies that has ever been created. A key point of differentiation for Amazon [from competitors] is the massive amount of consumer purchase data it possesses.'" . Think about wishlists, gifting friends and being able to pull that data together. consumer data. consumer purchase data. online retail.

5 Ways You Can Use Social Listening Data for Better Marketing

Simply Measured

Digging into the data shows us that there are certain elements which Tide’s consumers are not happy with and that the brand might want to address. Brands can analyze data across a number of sources with listening, from Twitter and Facebook to retailer reviews.

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Podcast 390 - Sir Terry Leahy on Management and Retailing

Engaging Brand

Sir Terry Leahy is credited with turning round retailing in the UK. How the 10 Words have come from both his early life and also through the experience of leading a successful retailer. How data is only valuable if you use it to create customer loyalty and how marketing should use data.

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12 Facebook Success Factors Based on Real Data

Convince & Convert

We track real-time data on nearly 20,000 Facebook business pages at Rival IQ, and I used this data set to determine several best practices for Facebook engagement. Engagement rate allows us to compare a page with 10,000 fans to one with 1M fans based on the likelihood that fans interact with content on a regular basis The spreadsheet ( View in Google Docs ) shows all the raw data. 1,488,009 Feel good & Inspirational quotes DealDash Retail 197.06

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Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. Making Data Relevant: The New Metrics for Social Marketing – Mashable [.]

The True Omni-Channel Is Convergence

Twist Image

" The wake-up of retail. Over the past several months, I have spent a serious (and significant) amount of time presenting to retailers throughout North America. Senior retailers from some of the world''s biggest brands at events for Google and Twitter , to local merchants with unique retail specialty at retail association events. Internally, retailers will say that becoming omni-channel is the true imperative. it''s all retailers). retail.

Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.

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He is becoming more widely known for his ability to captivate an audience with data (twinkled with his own perspective) about what is happening in the world of digital media. Amazon needs physical spaces to become a dominant retailer, otherwise they will suffer. . retail.

Social Media Customer Service: Brands Respond More On Twitter

The Realtime Report

” Here are some highlights from the study , which analyzed over 770,000 social media interactions (over the last year) directed at leading retailers and service providers using Conversocial: 91% growth in the response rate of leading retailers.

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The Dog Bowl of Big Data

Geoff Livingston

Big data continues to confound the average marketer. The issue surrounds comprehending the data that matters. Big data has no value unless you can mine information sets to achieve better business outcomes. Marketing Big Data bowl customer database dog kpi return Vocus

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Tweet, Pay, Love: The Modern-Day Social Media Pop-up

The Realtime Report

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). Social Media Campaigns Beauty fashion grooming pop-up shop pop-up store pop-up stores retail

Success Stories From Twitter’s Front Lines

SocialTimes Twitter

Here are just a few recent examples of Fortune 500 brands in quick-service restaurants, telecommunications, fashion, retail, consumer packaged goods and financial services–each making the most of Twitter. That’s the power of data.). Twitter has had an extraordinary year by any measure. Regardless of the headlines, though, leading brands continue to invest in the platform to achieve a variety of marketing objectives and insights.

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Winners And Losers In The Digital Age

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He recently presented his data-based insights and predictions on who is pushing ahead and who may not make it across the finish line in everything from social media and retail to brands at DLD NYC. retail.

The Future Of Personalized Pricing

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Change the scenario: what if technology, our consumer data and our social data could be combined to create a kind of super profile of a consumer. Once you are logged in, they probably know more about you (from personal data and buying habits) than any other retailer. This occurs if a retailer offers different prices depending on information they have collected about that customer. New rules are in place to give consumers more control over their personal data.

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When Real Time Becomes Really Real Time

Twist Image

Amazon is changing retail. That should come as no surprise, but Slate published a fascinating article on July 11th, 2012 titled, I Want It Today , that dissects the next generation of what Amazon is going to do to disrupt retail as we have seen it to date. It's hard to overstate how thoroughly this move will shake up the retail industry. Same-day delivery has long been the holy grail of Internet retailers, something that dozens of startups have tried and failed to accomplish.

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Consumer Trust Is Not What You Think It Is These Days

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Perhaps price is not as important online as knowing that the brand is protecting your data. Would you buy from Amazon if the price was more expensive than another online retailer that you had never heard of? Imagine if a corporation had brand values that looked like this: We promise to protect your personal data at all costs. A truly digital-first brand - it turns out - is really about the data. Not the data that you capture. It's about the customer's data.

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What Humans Want Vs. The Chatbot Struggle

Twist Image

She explained that, while retailers fawn over the latest glitzy gadget, hoping it'll catch on as the next big thing, people just want to buy stuff as quickly and easily as possible.". So, while retailers, brands, agencies and the media talk about building better omnichannel experiences for customers, and while those conversations also lay into retailers for being so behind, when it comes to technology, it turns out that consumers want what they have always wanted from brands: Be brilliant.

I Want To See Ads!

Twist Image

It''s not the brand that is the advertiser of these ads, it''s the online retailer that''s doing a lot of this retargeting. And, is this retailer, now doing co-op advertising and charging the brand for all of this? I''m still very bullish on the power of leveraging data and analytics to deliver a more targeted and relevant ad. online retailer. retail. retailer. "Of course, you want to see ads, you''re in marketing!". That''s not what I mean.

How Twitter Users Feel About Their Jobs (Report)

SocialTimes Twitter

According to the most recent Gallup data , 70 percent of American workers are disengaged at work. Overall, food and beverage industry workers are still pretty unhappy with their work, as are retail and finance industry workers.

How to Know You’re Getting the Best CPC for Your Facebook Campaign

SocialTimes Facebook

Whether you’re an online retailer promoting your products or a publisher trying to get your articles in front of the right eyes, we all want to pay as little as we can while driving as much traffic as possible to our sites. More data is needed to predict how an ad will perform.

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What The Next Five Years Will Be About

Twist Image

The brand's reality was this: as the years wane on, the amount of retailers that they sell to were diminishing. As the major big box outlets continue to grow and as consolidation rifles through the retail sector, the bigger brands only have a handful of outlets to sell their wares. With these retailers' size and growth comes another reality: they begin to dictate everything from quantity and terms to acceptable margins. We have the data. retail. retailer.

American Apparel: “We’ve made as much as $50K in one flash sale on Twitter”

The Realtime Report

This is quite different from the more traditional retail schedule that pushes out products each season, and in limited amounts. Social Media Case Studies American Apparel clothing flash sales Promoted Tweets realtime marketing retail ROI social media ROI Twitter Twitter marketing

Tracking, Personalization And Screams Of Privacy

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According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. The wireless routers can detect unique Media Access Control (MAC) codes from smart phones and then collect non-invasive data about customers in real-time. Instead, Nomi will show retailers how many customers visit each day, the average time spent in the store, and new versus repeat visitors." internet retailer.

Show 529 – Leading Digital Strategy For Business Growth

Engaging Brand

Is retail letting customers down – driving people to commence channels? What is omni-channel retailing and how do we maximise it? Dangers of extrapolating website data to your marketplace as a whole.

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

And bricks-and-mortar retailers will scramble to keep pace with a digitally driven world. Retailers Start to Love Loyalty Programs - It’s not just for frequent fliers anymore. Now businesses across industries (retail, finance, etc.)

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Extreme Testing: What Breather.com is Doing with 430,000+ Daily Data Points

Convince & Convert

And as any growth hacker can tell you, data can help us give you a better experience , come back more often, and spend more time in our spaces. In retail, this already happens – we know that loud music inside clothing stores encourages people to buy more, for instance.

The iPad Should Be Free

Twist Image

Tie this thought into the recent news of Amazon becoming very public about their media and advertising models (before moving any further, please read this article: Advertising Becomes Amazon's Newest Low-Price Weapon ) and you can see how hard retailers will struggle to beat Amazon. To understand this better: Amazon is typically the cheapest retailer. big data. retail. retailer. Have you ever heard of the "razor and blades business model?"

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Is Amazon The Creepiest Company In The World?

Twist Image

It's still early days for this technology, but imagine the data and privacy implications here. What other retailers can truly claim this? Every time that Amazon experiments with how to get products to consumers faster, every other retailer in the world is flummoxed. Think about the additional layers of personal data that Amazon will then have on their consumers, as they move from the bookshelf and living room to kitchen and bathroom and then right into your medicine cabinet.

The Problem With The Status Quo

Twist Image

It is a striking acceleration of the retailer's fledging publishing program that will place Amazon squarely in competition with the New York houses that are also its most prominent suppliers. " Why technology and data wins. You probably didn't even think about all of that Kindle data too, did you? With the data from the pre-sale they can figure out how much of an advance/payday the author will receive (and how many books to publish). retail.

The Speed Of Brands And Other Stuff

Twist Image

Ironically, this could be one of the best, biggest and most profound case studies of big data and business. Some days, there is a significant discount, other days it is closer to the full retail price. Amazon is probably studying a myriad of disparate data sets from personal usage, to demographics and psychographics to their own behavioral algorithms to see what makes someone click the buy button. This is what digital does that makes the future of retailing so fascinating.

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Adapt Or Die

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You see, it's easy to be an armchair quarterback and say that the newspaper industry, the music industry, the book publishing industry, the retail industry, a traditional advertising agency. Regardless of what we - as business owners - are capable of, there are bigger forces at play: technology, connectivity, mobility, analytics, data, creativity, commerce, publishing and more will continue to reshape and change how we do business. retail.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers. Rule #4: Leverage All Data.

The Gift Of Facebook

Twist Image

On top of that, comes powerful data, information, analytics and understanding of the consumer's mindset and activities when they are deeply engaged in an online social network. The majority of retailers are struggling to find the best e-commerce experience on the browser-based Web, and few of them are pushing full-steam ahead into mobile commerce. retail. Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model.

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Is Marketing About To Get Really Creepy Or Really Good?

Twist Image

It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." It is able to triangulate the location of consumers, track their every move and deliver contextual marketing messages to them while capturing a tremendous amount of consumer data. consumer data. future of retail.

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What Small Businesses Need to Kickstart a Programmatic Ad Strategy

Convince & Convert

Business and customer data has existed for ages. With integrated media buying tools, businesses are able to unlock the secrets within their customer data and use it within their programmatic advertising strategy. Customer Data is Gold. Driving Results with Data.