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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. I came away impressed. Placing a Value on your Visitors. Community Management. Privacy Concerns?

Sysomos 273
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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. It is surely becoming part of your daily PR research function. So, what is big data ?

Data 230
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Social Media Monitoring & Engagement: One Size Does Not Fit All

Jason Yormark

Up to this point, we’ve been able to manage without the enterprise level offerings such as Radian 6 and Sysomos , but times are a changin. Over the past few weeks we’ve been demo’ing and researching a few different options, and it’s fairly overwhelming trying to make heads or tails on which solution might be our best fit.

Sysomos 209
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6 Timely Tips for Twitter Success

Convince & Convert

Tweet New research from Sysomos shows that 92.4% Previous research by Dan Zarrella found that the best times to tweet in general are 10am – 3pm. Based on the Sysomos findings, here’s what you can try to make your tweeting more effective: 1. data to see which of your Tweets are retweeted most frequently.

Sysomos 142
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11 best social media listening tools

Unmetric

The tool sources social listening data in over 80 languages. Synthesio provides engagement data such as tracks views, likes, favorites, replies, retweets, and shares across Facebook, Twitter, Instagram, and YouTube. Synthesio is a dynamic tool with a plethora of features. Pricing: Starting from $800 per month. G2Crowd Rating: 4.5.

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Social Media Tips from Professor Jonathan Taplin

Proactive Report

Professor Jonathan Taplin of the Annenberg School for Communication at the University of Southern California is a co-founder of the Annenberg Research Network for International Communication and he consults for various business and government organizations on the role of digital media in the economic infrastructure.

Sysomos 87
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and research your customer, your products, your competitors products, etc. Use any other research options, like Simmons, that you have access to. Use Google and look for research done by others about your target demographic. when possible.

Strategy 186