Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations.

Data 93

Summarized: The 2013 In-House Counsel New Media Engagement Survey

Myrland Marketing

Those of us who care about all forms of marketing, networking and communication for lawyers anticipate surveys that study the use of Social Media, as well as all marketing tools, when it comes to lawyers’ clients. This is the third survey released by this partnership.

Trending Sources

IMPORTANT PLEASE SHARE: 5 Minute Social Media and Leadership Survey

SocialFish

We’re undertaking some research related to the themes in Humanize. This is a quick and dirty survey that will only take you five minutes – we greatly appreciate everyone’s particpation. Featured Humanize Useful Data

Twitter Insiders: A Research Hub for Brands, Agencies

SocialTimes Twitter

Twitter Wednesday introduced Twitter Insiders, a single destination for brands and agencies to fill their research needs. Research manager Gemma Proctor said in a blog post that Twitter Insiders is a network of more than 12,000 users aged 16 and up from the U.S.

Big Research Smarts for Small Budgets

Waxing UnLyrical

Geological Survey uses Twitter data to track earthquakes: “For example, the U.S. That will make you think about what kinds of search data will really be useful and, in turn, guide you in setting up really useful search parameters. Happy Sunday!

New Research Shows How to Engage the Mommy Mind

Convince & Convert

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Many brands stop at the data but aren’t sure what’s next. Here are some ways to move from data to actionable insights: 1.

What is Market Research?

Idaconcpts

Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research.

On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

However, prior to that we had a great chat with Steve King of Emergent Research , and I wanted to give you the much-delayed recap from that chat. And that is because far too many public relations practitioners still don’t understand the importance of research. Research is fun!

2016 State of Community Management Survey – We need YOU

SocialFish

The Community Roundtable have launched their annual State of Community Management research survey. Your participation in the SOCM research. The survey will take 20-25 minutes to complete and includes a worksheet to help gather data ahead of time.

Social Media is Changing Leadership [DATA]

SocialFish

We surveyed 505 individuals about social media and leadership, as part of ongoing research related to the concepts in our book Humanize: How People-centric Organizations Succeed in a Social World. GET THE SURVEY RESULTS REPORT HERE. GET THE SURVEY RESULTS REPORT HERE.

Data 61

How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Further surveys have shown that 80% of these e-patients would be interested in participating in a clinical trial.

A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

Can social networks help with medical research? It started in 2009, when 23andMe decided to do genetic research and invited anyone diagnosed with Parkinson’s to donate their DNA sample. The company recruited people using social media, and at Parkinson’s research conferences.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Large Enterprise Social Media Research, Facts and Statistics Inc.

Open Research: A Framework for Social Analytics

www.web-strategist.com

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. data above). data above).

The 2013 State of Community Management Survey

SocialFish

A little bit about the focus of this year’s research, from the Community Roundtable’s call for survey participants (bold mine): Many of TheCR Network members and the organizations we work with struggle with some of the following questions: What is the benefit of a community strategy?

Pew Research Survey: Findings on Search Engines, Social Networks.

Adam Sherk

The content on search engines and social media gets a little lost among all the stats and charts so I thought I’d summarize that data here.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. 53% of employers now research candidates on social networks before hiring. • ” B2B Marketing Research and Statistics.

Survey of 100 Inbound Marketers: 73% Say Their #1 Blog Metric Is…

Writtent Blog

According to the survey results, most inbound marketers not only create content, but they do so every week. Answering the same question as the previous graph, this graph shows the aggregated data, grouping together similar answers. We’d love to hear your thoughts on this survey.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Marketing Salary Survey: Social Media Marketing by Aquent.

In-House Counsel Use of Social Media Survey: An Interview With Greentarget’s John Corey

Myrland Marketing

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey.

Remembering the Dangers of Social Media Research

Convince & Convert

Last week, I wrote a post about new research from ExactTarget that studied Americans’ digital channel preferences. I accompanied the post with the somewhat inflammatory headline - New Research: Americans Hate Social Promotions. They remembered the research in general.

How to Uncover Meaningful Social Data

Convince & Convert

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. To be clear, I have no illusions that analytics data is actually cheap or easy to capitalize on.

Data 41

How to Use Facebook Questions as Research Tool

Mindjumpers

However, the new tool can also be very effective, when wanting to do some research among your fans. A simple, no cost option, is easy to implement, just involves a survey questionnaire. Facebook Tips business research Social Media tool

How Bloggers and Brands Create Successful Partnerships (New Research)

Convince & Convert

To shed some light on this grey area in blogger outreach, we went straight to the source: We surveyed 4,000 of the most influential bloggers on their marketing partnerships. Download the survey now. Key Takeaways from Surveying 4,000 Bloggers on Marketing.

Survey says… People do pay for online content!

SocialFish

View more presentations from Pew Research Center’s Internet & American Life Project. Useful Data datalicious‘Nuff said, really. The question is, what of your stuff is good enough to pay for? Buying and selling e-content.

What New Data Tells Us About Blog Advertising

Convince & Convert

Our recent market research study identified and analyzed all sponsored content from the top 100 lifestyle bloggers, discovering new data finds and trends about blog advertising. Here are the major takeaways from this new market data, complete with an infographic breakdown.

How to Use Research to Create Content That Works

Convince & Convert

Tweetable Moments Finding the spicy meatball in a piece of data is key. webby2001 Tweet This Research to Resonate Tom Webster is a man of many talents. Today, he talks with Content Pros primarily as the VP of Strategy and Marketing at Edison Research.

Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data. These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments.

Data 66

The 7-Step, Data-Driven Way to Get More Traffic

Convince & Convert

So I researched the heck out of the topic to really understand the best seven-step, data-driven formula to create consistent content and set up a social media schedule that will help you reach your goals. Survey your readers to get their input. Content is data.

Data 52

Social Media Data: Time to Embrace it

Buzz Marketing for Technology

Well that day was yesterday for many of the folks at Pivotcon where I debuted a presentation on the 12 Ways to Monitize Social Media which documents many approaches to ROI in social media more importantly half of them are ways to use social data to get a great return.

Data 58

[DATA] Social Business Benchmarking Report

SocialFish

I’m a member of the Society for New Communications Research (SNCR) and they have just posted preliminary results of the Social Business Benchmarking Survey, conducted with the Leaders Network run by Vanessa DiMauro, whom you may know as a fellow contributor with me on Social Business News.

Data 25

MUST READ new Pew survey about groups on the internet

SocialFish

There is a brand new Pew Internet Research survey out called The Social Side of the Internet which is all about the impact of the internet on GROUP-FORMING. There’s lots of data in here about internet users joining groups, including associations.

What Social Data can Teach You about Audiences

Buzz Marketing for Technology

I assumed that the top result, ESPN’s 2011 NCAA Football Rankings , would be the perfect match for our search, until I looked at the data. I wanted to focus my research on Millennial Males, Moms (of course his mom is going to have a say!),

Data 73

10 Insightful Marketing Charts from 2015

Convince & Convert

Now more than ever, the data at our fingertips is ripe for the harvest. But without the proper tools for processing and understanding that data, we would still be in the dark. That’s why data visualization is such a powerful tool. Image via BigStockPhoto.com.

All Polls and Surveys Are Not Equal

Geoff Livingston

In Washington, polls and surveys drive policy decisions, particularly around campaign season. However, several online polls and surveys last week did produce highly questionable results, and in once case, was outed as a hoax tarnishing the Microsoft Explorer brand.

9 Data-Driven Blog Writing Tips

Writtent Blog

Well, diving deeper into some of the latest content research to improve your skill set is definitely a powerful place to start! We’ve surveyed the latest research and studies to provide you with the very best. Humanize Your Data.

Data 33

9 Data-Driven Tips for Using Images in Blog Posts

Writtent Blog

Here are some data-driven, scientific ways to boost your visual content game: 1. In fact, the average among the 100 most popular blogs in a survey by Blog Pros was really high. These types of informative, data-packed visual content are still definitely in. Image source.

Data 38

10 Cheap Survey Tools for Bloggers Who Want Answers

ProBlogger

And the best to do that is with a survey. How can surveys help you? This will help you create surveys, but it won’t help you get to those breakthrough insights that will turn your posts into reader magnets. To do that you need to know information like this: Demographics: A survey will tell you who’s reading your blog. Content: A survey will tell you what kinds of content your readers like. Do they like practical articles or more research-based posts?

10 Reasons Market Research is Critical to Social Media

Adam Cohen

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Either way, the market research team should be established pros at getting feedback from existing and target customers.

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. Strategies for processing both internal and external social data. The State of Social Media Marketing– Annual Survey Report.