Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media.

New Research Shows How to Engage the Mommy Mind

Convince & Convert

If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. Many brands stop at the data but aren’t sure what’s next.

Trending Sources

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. So, what is big data ? Guest post by Jim Delaney.

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On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

However, prior to that we had a great chat with Steve King of Emergent Research , and I wanted to give you the much-delayed recap from that chat. And that is because far too many public relations practitioners still don’t understand the importance of research. Research is fun!

What's In That Sentiment Score?

Net-Savvy Executive

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. As long as text analytics remains an active area of research, today's products won't be as good as next year's, either.

Four Metrics for Measuring Social ROI

Mindjumpers

Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts?

ROI 149

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. Getting a 20% sentiment mapping for individual comments is a very high number.

Working with Social Media Data: Content

Net-Savvy Executive

Before you can analyze, you need data. In thinking of what you can do with social media data, I find it helpful to think about three buckets of social media data : content, activity, and people data. What is Content Data?

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Yes, Metavana can be applied to all unstructured content/data.

Why Investors Need to Use Social Media

Convince & Convert

However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. Public sentiment on the network, which investors can measure, is painting an increasingly accurate picture of future stock prices.

Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Facebook data was collected from over 60k users and 1.5m

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there.

Leveraging 4 Key Types of PR Data

Proactive Report

Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. To ease this gentle data giant, let’s start by breaking it down into smaller, more manageable pieces that can be leveraged distinctly at each step in the PR campaign process. Categorizing PR data will help you identify relevant insights lickity-split and in this field, who couldn’t use the extra time? Assessment Data: Used to determine the desired level of achievement.

Why Is Social Media Measurement So Hard?

Convince & Convert

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. We Have Limited Data.

[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights.

Advertising. Full Steam Ahead.

Twist Image

Still, the data does not lie. That is data. Upgrading its earlier forecast, London-based advertising researcher Warc says U.S. There may be a business sentiment that tough times are around the corner, so spending now and grabbing market share is the right strategy to ensure a tougher future. advertising research. "Advertising is dying. Advertising is dead. Advertising doesn't work.". A common theme. A common rant.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity SMM

Gavin O’Malley reviews research from Forrester on the five stages of social media maturity that corporations typically pass through, starting with the dormant stage (“one in five companies still don’t use any social media. Social Media Facts, Stats and Research.

ROI 112

Breaking the Silo: Why Every Department Can and Should Benefit from Social Intelligence

Talkwalker SM

Social data is particularly susceptible to getting stuck in “siloes” due to common perception that social data is only of use to social media and marketing departments. Here are a few key points from the report: Social Data Isn’t Just for Social Media Teams.

Team 23

6 Ways to Track (and Beat) Your Competitors on Social

Convince & Convert

Know Who Is Receiving More Positive (and Negative) Sentiment. Spend some time researching popular events for your target demographic, listening to what they’re talking about now, and planning your content calendar around the events which are hot in your space.

Social Media Listening – It’s About Emotions

Janet Fouts

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. We did the research, so why aren’t they buying?

Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs

Buzz Marketing for Technology

Research Methods ‘Beyond Google’ When “Google” has become a synonym for “research,” how should faculty respond? The problem is near-universal for professors who discover, upon assigning research projects, that superficial searches on the Internet and facts gleaned from Wikipedia are the extent — or a significant portion — of far too many of their students’ investigations. Redefining Research. Research is a skill.

6 Ways to Track (and Beat) Your Competitors on Social

Convince & Convert

Know Who Is Receiving More Positive (and Negative) Sentiment. Spend some time researching popular events for your target demographic, listening to what they’re talking about now, and planning your content calendar around the events which are hot in your space.

How Social Media Gave True Blood a Transfusion

Buzz Marketing for Technology

Instead, deeper analysis of social data is needed to gain insights into which promotional elements are working and which topics are creating buzz among viewers, including featured characters, plotlines and featured actors. Our research provided insights into who is watching the show (moms!),

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. It extracts sentiments, preferences, and intentions from those sources and displays the information in real time.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. That is because it’s impossible to be 100% accurate but it does give you an overall indication of the level of sentiment, e.g BuzzSumo is a tool for competitor research.

Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

When interpreted via a sensible methodology, data becomes intelligence. In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Social data offers a way out of the conundrum.

Facebook’s Grand Experiment #Fail or….?

Janet Fouts

A research paper released at the Proceedings of the National Academy of Sciences (PNAS) by Facebook’s data scientists tells us they have been manipulating user’s newsfeeds to see if negative or positive emotions are as contagious on social networks as they are in real life.

Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Now Talkwalker users can genuinely move from global to local insights in just a few clicks and get access to a whole new range of possibilities for extracting useful business insights from social data. Market Research: Fashion Trends From NYC to LA.

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Monitoring brand mentions, share of voice, sentiment etc. The monitoring tool allows brand to tap into a world of formerly unseen social data thus providing brands with new and valuable insights. are the essentials of analysing what is being said about your brand online.

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

Not being a Netflix subscriber, I really don’t have a position on this, but I think Social Analytics can work with “Pulse” data according to Douglas Hubbard , who authored a book on the science of harnessing internet buzz to track threats and opportunities.

Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017

Simply Measured

Social Media Marketing Mistake #1: Insufficient or Inaccurate Audience Research. Conducting thorough audience research will ensure that all of your social media marketing efforts are as effective as possible. There are many tools and methods for conducting audience research.

ROI 61

Can Twitter Help your Online Customer Support and Research Goals

Devumi

Twitter is now being looked to more and more as a place where marketers build lasting relationships with customers, but will it help you with your overall online customer support and research goals? How Twitter can help your online customer support and research goals.

7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

By applying “social listening,” the term used for activities that track online public conversations, you can see the people’s sentiment about your company, news updates concerning your company, and even identify key influencers in an instant. Horror #4: The Data Wipeout.

Reuters, Rogers and social dashboards

Sherrilynne Starkie

It also has a stock sentiment module, which features opinions from hundreds of thousands of sources captured and curated by WiseWindow , which uses statistical techniques and natural language processing to deliver predictive data in realtime.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 4: The 14 Best Content Planning and Research Tools.

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Twitter Search or Instagram Search: Which is Better for Business?

Diva Marketing Blog

He kindly offered to share his views and research on Diva Marketing. blog post illustrates, you can search by various parameters: words, people, places, dates, and even sentiment.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

Once you’ve researched all your options, we’d love to help you analyze your performance on social media — so you can continually improve and get better results! Paid users have more comprehensive analytics, including data on best day and time to post and best-performing colors.

45 Marketing Tools to Consider for 2017

Razor Social

Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average. Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more.

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Six Links Worthy Of Your Attention #61

Twist Image

Advance of the Data Civilization: A Timeline - Stephen Wolfram Blog. "Data data data data data. We often look at data, web analytics and social media monitoring to figure out what people think of a brand. The tough part has been sentiment - truly knowing what the person thinks instead of just using technology to decipher words. brand sentiment.

Why Share of Voice is a Useless PR Metric

Dave Fleet

We measure because there is a decision we have to make and we are lacking the data needed to take action. So that set of data is lost to us from a SOV measure. This is not data that you can collect through counting volume of clips or mentions. A research effort in and of itself.