Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

Data 94

Data Social Media HootSuite Template 94

Audiense

MARCH 28, 2018

The research is about the penetration of crypto as a mainstream conversation topic, beyond the specialized sector, and the analysis has been developed based on the social conversation that has taken place around the issue, using the Pulsar and Audiense platforms together. . Who are these people? How do they feel about the topic/brand?

Analysis 87

Analysis Research Metadata Patterns 87

Waxing UnLyrical

MARCH 22, 2011

However, prior to that we had a great chat with Steve King of Emergent Research , and I wanted to give you the much-delayed recap from that chat. And that is because far too many public relations practitioners still don’t understand the importance of research. On the different types of research: primary, secondary, etc.:

Research 172

Research Focus Group Survey Statistics 172

Convince & Convert

JULY 16, 2013

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Image via BigStockPhoto.com. Interesting as a concept, but does it really exist? 71 percent — a pale shadow of the conversion rates for email and search.

Data 146

Data How To ROI Survey 146

Convince & Convert

NOVEMBER 30, 2023

Social media listening strategy provides a goldmine of data for you to create a better-informed advertising strategy. Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche. Create new tracking, every time you have a new ad.

Advertising 105

Advertising Social Media Strategy Tools 105

Jon Loomer

APRIL 18, 2022

The researchers conducted a couple of studies to come to the conclusion that this was happening. In the first study, the researchers created 14 new Facebook user accounts. Researchers controlled the demographics and behavior of each account. The researchers could see these interests within each account’s Ad Preferences.

Study 203

Study Facebook Advertising Research 203

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What is AI analytics?

Analytics 111

Analytics Sentiment Analysis Patterns 111

Convince & Convert

SEPTEMBER 7, 2011

This creation-vs-curation paradox inspired me to look for some answers in the data. The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider. The graph below shows the sharing mix across all companies in our sample. Also: we’re hiring! ).

Curation 166

Curation Research Sample Samples 166

Convince & Convert

MARCH 24, 2016

In addition to doing market research for brands on consumer behavior and marketing effectiveness, Tom’s employer, Edison Research, is also the sole provider of exit polling data for American political elections. He also believes that where the data fails to support you can be your biggest opportunities for business growth.

Research 60

Research Marketing Compete Cost 60

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sherrilynne Starkie

MARCH 12, 2012

Well this advice seems to hold true according a new survey by the Pew Research Center ’s Internet & American Life Project that on social networking sites. Image by Getty Images via @daylife. They say you should never discuss politics or religion, right? Related posts: The rise of social commerce. Boomers flock to social networks.

Facebook 337

Facebook Survey Social Networking Sample 337

Convince & Convert

SEPTEMBER 2, 2014

Which marketer can possibly resist staying off of YouTube after a sampling of those numbers? » Social Media Strategy content marketing conversion rates digital marketing digital marketing tools social data Social Media Marketing social media research video marketing YouTube youtube production' Very few, is my bet.

YouTube 166

YouTube Conversation Sample Samples 166

Kikolani

DECEMBER 6, 2011

What Your Analytics Software is Hiding From You – There are many reasons for confusing and missing data in Google Analytics. Here are just a few examples of the areas from which you might be getting conflicting data and the reasons why. The following should convince you to at least give Google+ pages a try. Related Posts.

Analytics 118

Analytics Research Real Estate Google 118

The Realtime Report

FEBRUARY 3, 2021

Data is Used to Make Informed Decisions. And while you may not think much of it other than it being a way to count the population, those who work in statistics understand just how many layers of data these census surveys can offer. Research and Development is Highly Dependent on Statistics. Statistics Shed Light on Sales.

Statistics 91

Statistics Survey Upcoming Trends 91

Sprout Social

NOVEMBER 29, 2021

Several years of research has gone into optimizing the ecommerce checkout process. Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. Social commerce , on the other hand, is the next frontier. movies, songs, etc.)

Buy 142

Buy Brands Survey Apparel 142

Dave Fleet

MAY 25, 2011

Compete is based on a sample of 2 million, US based panelists. We have a small sample warning on your website, which means we have limited data on your domain. based research numbers that help you understand your size and trends against your competition. Think of compete numbers as an orange – a U.S.

Compete 277

Compete Quantcast Sample Samples 277

Buffer Social

MAY 9, 2023

But, instead of diving straight into product development, we started with customer research. We had anyone interested fill out a survey to apply with questions related to their experience with slow living, their current wellness practices, the challenges they currently face when it comes to slowing down, and some demographic data.

Products 83

Products Sample Samples Marketing 83

Net-Savvy Executive

JUNE 8, 2012

Before you can analyze, you need data. In thinking of what you can do with social media data, I find it helpful to think about three buckets of social media data : content, activity, and people data. What is Content Data? Analyzing Content Data Remember consumer-generated media? Let's talk about content.

Data 82

Data Social Media Content Analysis 82

Sprout Social

OCTOBER 1, 2020

Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. That’s because social media has become the go-to place for consumers to research and purchase products. What are some sample goals for social media ad campaigns?

Advertising 145

Advertising Campaign Social Media How To 145

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Product research.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Buffer Social

JUNE 9, 2023

Options were: Content writing, Content marketing, Social media marketing, Video marketing, Video creation, Graphic design, Research, Data analysis, Conducting interviews, Email marketing, Audio editing, Podcast hosting. We looked for pitches crafted with our existing content in mind and for solid explanations of those pitches.

Applications 69

Applications Content Sample Samples 69

Audiense

JUNE 7, 2018

The time when market research consumed a lot of time and money using small samples has come to an end. Currently, social data allows us to obtain very specific insights from the analyzed audiences, whether large or small, with just a few mouse clicks and at low cost. So, what's the good news?

Content 60

Content Sample Samples B2B 60

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. This data is also in real time, providing you with the most accurate findings for timely action. Inform your content strategy.

Social Media 102

Social Media Sentiment Marketing Analysis 102

ProBlogger

MAY 20, 2012

Blog posts, whitepapers and other shareable content rely on supporting data—not because people just love a good color-coded pie chart (though they are pretty), but because numbers give stories shape. The average teen sends 60 texts per day, up from 50 in 2009 ( Pew Research Center ). Speed up your research. They add scale.

Data 41

Data Content Sample Samples 41

Writtent Blog

SEPTEMBER 11, 2014

Writing Samples. We’re not saying your potential writer needs to have samples of their work published in places like Forbes or the New York Times , but you should be very hesitant if a writer can’t provide samples of their work. Research Skills. They’re Avid Readers.

Tips 104

Tips Sample Samples Construction 104

Convince & Convert

MAY 6, 2014

This data is still in its early days, but some interesting things pop out that you also might be able to apply to your own social media strategy. League-Driven Consistency It became clear from a couple of data points that MLB itself has a lot to say about how baseball teams are set up online.

Team 157

Team Facebook Engagement Activities 157

Waxing UnLyrical

MARCH 26, 2012

And it takes time to look at the data you have, even if it’s limited, to figure those out. Since we didn’t need to focus on promoting the campaign in social networks per se, but were focused on blogger outreach, we did a ton of research. So start doing this as soon as you can. The background work and outreach.

Case Study 256

Case Study Blogger Study Campaign 256

Sprout Social

OCTOBER 19, 2023

The more data you can gather, too. Empower the rest of your organization with timely data The benefits of a strong reputation trickle down to the rest of your team (hint: not just marketing). All publicly available data is fair game. Reputation monitoring should be integrated into your marketing stack, plain and sample.

Reputation 94

Reputation Sentiment Analysis Notification 94

Bill Hartzer

JULY 31, 2014

Choose to see either a filtered or non-filtered sample of top, real-time search terms from this popular meta search service. Displays a sample of recent searches. But there were also some keyword research type of sites and resources, which were very helpful, as well: Keyword Databases. Also known as the WebCrawler Search Ticker.

Engineering 99

Engineering Sample Samples Resources 99

Harp Interactive

OCTOBER 6, 2010

According to Jupiter Research: 80% of all internet users have entered at least one sweepstakes or contest within the past year, and 50% enter them at least once a month. Give away free products or product samples as a way to generate buzz, introduce a new product, build brand awareness or gather customer feedback. Product Giveaways.

Types 317

Types Facebook Notification Survey 317

Audiense

JUNE 7, 2018

The time when market research consumed a lot of time and money using small samples has come to an end. Currently, social data allows us to obtain very specific insights from the analyzed audiences, whether large or small, with just a few mouse clicks and at low cost. So, what’s the good news?

Content 90

Content Sample Samples Sentiment 90

Social Media Network Marketing

OCTOBER 22, 2009

Screening Phase Examine data for five different kinds of possible errors: Lack of data – Do some questions have far fewer answers than surrounding questions? Excess of data – Are there duplicate responses? Diagnosis Phase From the Screening Phase you have highlighted data that needs investigation. What to do?

Data 50

Data Patterns Sample Samples 50

Likeable

JULY 29, 2020

With traditional marketing, one might conduct a focus group or study, where researchers show audience members ads and ask for their opinion/sentiment. In the same vein, if you only spend a small amount of money to do a small test, the test may not have a large enough sample to be accurate. . Keep an eye on the algorithm.

Social Media 107

Social Media Class Sample Samples 107

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. Winners of our Social Media Research Contest. When people research products and services they want to buy, where do they look?

Brands 114

Brands Twitter Facebook Research 114

Sprout Social

MARCH 24, 2020

Listen: we understand that your time is valuable and you’re probably already paying attention to your performance data. SWOT encourages you to dig into your social data. We’re obviously all about data here at Sprout. The data from SWOT extends beyond social media. Let’s start with your quantitative data.

Analysis 86

Analysis Social Media ROI How To 86

agora pulse

JULY 23, 2020

Before hiring someone or assigning them to the role, a company can ask them create a few sample posts for you to look at. Research skills to fact-check and stay up to date on social best practices. Asocial media manager should have strong researching skills for two key reasons: To research what they’re posting.

Social Media Management 137

Social Media Management Skills Social Media Campaign 137

Waxing UnLyrical

APRIL 5, 2011

The campaign content and its distribution tends to be different, but the media-related research questions are similar.&#. “PR has been answering these questions using media research for a long time,&# but they are much newer to marketing. So analysts need to sample and read social media posts before you quantify anything.

Radian6 177

Radian6 Marketing Sentiment Sample 177