Waxing UnLyrical

JUNE 5, 2018

On basic tech skills PR pros need to be competitive: A4: Learn how to do pre-release and post-release research. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. Let your data explain the need! Think Google Analytics.

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

JUNE 12, 2018

First, it can help you manage a lot of data about a lot of different people. Once you have the data, automation can help you segment the results by whatever characteristics are shared or are differentiating. Automation can help with two very different segments of marketing. Keep scrolling to find out.

Mobile 163

Mobile Creative Commons Template Templates 163

Waxing UnLyrical

SEPTEMBER 29, 2017

Khali Sakkas , Chief Executive of Insights & Research at Isentia and an AMEC Board member. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Consultant 163

Consultant Banking Metrics Data 163

Waxing UnLyrical

MARCH 31, 2019

Your work is repetitive, rote and/or data intense. Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. However, the real issue with analytics is the data and whether or not it’s clean.

Analytics 164

Analytics Influencer Issues Metrics 164

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Enter the era of Growth PR.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. Responsibly-designed research.

Communities 239

Communities Case Study Patterns Study 239

Waxing UnLyrical

MAY 2, 2013

Interestingly enough, there is one thing that has never changed – not one lick over the previous 14 years – and that is keyword research. I’m not going to try to convince you why doing keyword research is important. Finding keywords is one of the most important (and most overlooked) aspects of web marketing. Google’s Keyword Tool.

Adwords 278

Adwords SEO Compete Analytics 278

Waxing UnLyrical

MAY 10, 2017

And Erica pointed out that if you are going to measure, it’s important to remember that in financial comms, they’re used to seeing numbers, so no “fuzzy math,” please: A4 Numbers and data can be compelling to leaders in finance. Howard noted that audience reach is important: @shonali A5 – audience research is so important.

Skills 221

Skills Research Analysis Eventful 221

Waxing UnLyrical

JANUARY 29, 2019

Statistics and data are arguably as important as the products and services a business offers. Marketing data can be acquired, analyzed and acted upon efficiently, at a low cost, to provide immense benefits to the organization, regardless of the field or clientele. Feature #1: Analytics.

Features 169

Features Marketing Statistics Template 169

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. We researchers often only focus on what good can be accomplished with social media at our fingertips. Sharing crisis and social media research with the public.

Social Media 100

Social Media Class Conference Research 100

Waxing UnLyrical

JUNE 26, 2013

The amount you spend is dependent on your industry – do some research to understand what you should be spending. File all data in an easily accessible manner, whether a spreadsheet or some other method. Business Guest Posts Marketing Measurement Public Relations angie picardo data analysis metrics' 20 a person.

Metrics 243

Metrics Analysis Compete Groups 243

Waxing UnLyrical

AUGUST 14, 2015

Here’s some of what we talked about: On PR measurement best practices: A2: Don’t ignore the systems you use…look for opportunities to connect data sources and integrate into CRM #measurepr. Aseem Sood of Impact Research & Measurement Pvt Ltd. Richard Bagnall of PRIME Research. As did Gerard F. Corbett : A2.

Analytics 100

Analytics Consultant Survey Reputation 100

Waxing UnLyrical

MARCH 24, 2014

New Pew Data Shows Millennials Are Non-Traditional, Poor, Unmarried, Not White and Don’t Trust You. Why: In this guest post for Shelly Kramer ‘s blog, Andrea Cook shares highlights from a new Pew Research Center study on Millennials. It is often difficult to win, and so easy to lose. This week’s roundup focuses on trust.

Influencer 189

Influencer Consultant Flickr Collaboration 189

Waxing UnLyrical

JULY 12, 2018

Research will clearly help you identify brand messages that engage audiences. For this to make sense, it’s worth thinking about the quantity of information we have to process at any given moment in terms of data. I believe that it’s as important to listen to what feels right as it is to do research. But it has its limitations.

Brands 185

Brands Banking Consultant Creative Commons 185

Waxing UnLyrical

DECEMBER 5, 2016

Ladies & Gents, I give you the latest entrant into the Social PR Spotlight: Amanda Roe, Global Public Relations and Research Manager for Biamp Systems! I’m Amanda Roe, and I’m the Global Public Relations and Research Manager for Biamp Systems. And you get instant feedback, which appeals to the data-cruncher in me.

System 100

System Training Banking Research 100

Waxing UnLyrical

MARCH 26, 2012

And it takes time to look at the data you have, even if it’s limited, to figure those out. Since we didn’t need to focus on promoting the campaign in social networks per se, but were focused on blogger outreach, we did a ton of research. So start doing this as soon as you can. The background work and outreach.

Case Study 256

Case Study Blogger Study Campaign 256

Waxing UnLyrical

AUGUST 10, 2016

Did you know 44% of customers research a product online before they purchase in-store? Research shows that 93% of consumers find user-generated content (UGC) helpful and 85% trust content generated by others more than they trust the content produced by brands. And those details matter. Consumers want to know it all.

Content 100

Content UGC Loyalty Hotels 100

Waxing UnLyrical

APRIL 5, 2011

The campaign content and its distribution tends to be different, but the media-related research questions are similar.&#. “PR has been answering these questions using media research for a long time,&# but they are much newer to marketing.

Radian6 177

Radian6 Marketing Sentiment Sample 177

Waxing UnLyrical

DECEMBER 20, 2011

However, recent data from the Workshop’s global Awe and Wonder meter shows there has been a steady decline in enthusiasm for the holidays. Research and Analysis. For centuries Santa’s Workshop has been a leader in the secular celebrations industry as a result of successfully meeting the needs of its stakeholders – children.

Analysis 165

Analysis Overview Flickr iPhone 165

Waxing UnLyrical

SEPTEMBER 25, 2015

Richard Bagnall of PRIME Research. Aseem Sood of Impact Research & Measurement Pvt Ltd, and. A2: Integration & correlation of PR metrics with CRM, Social data, Web Analytics to show outcomes #measurepr. Stephen Waddington of Ketchum. Margot Savell of Hill+Knowlton Strategies. Johna Burke of BurrellesLuce.

Metrics 100

Metrics Consultant Reputation Research 100

Waxing UnLyrical

FEBRUARY 22, 2011

How do I ask my IT people how to leverage their data for PR? But they have data – so be nice. YOU have to understand data well enough to ask good questions.&#. Next week, we’ll be chatting with Steve King on research – which is a critical part of the measurement pie. from Matt Kelly ).

Analytics 199

Analytics TweetBeep Sentiment Meeting 199

Waxing UnLyrical

JULY 31, 2015

The Pew Research Center came out with some really interesting data about a year ago, on how social media is reshaping the news (if anything, the numbers have gone up, so I’m not ashamed to cite year-old data). Nothing new so far. How social drives content.

Content 100

Content Consultant Mobile News 100

Waxing UnLyrical

MARCH 30, 2015

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. ” Jonah Berger and Zoey Chen shared some helpful research via Harvard Biz Review last year (the tips are still good, which is why you’re getting the post!). What about you?

Marketing 100

Marketing Startup Consultant Flickr 100

Waxing UnLyrical

JUNE 15, 2016

I couldn’t find any books to use as references for my research as a result. Results weren’t what I wanted on Kickstarter, and by looking at the data points, I determined that I had to showcase what the Kickstarter visitor would find on the campaign page. This posed a challenge! Getting to the point.

CPC 100

CPC Campaign Communities Organization 100

Waxing UnLyrical

JUNE 13, 2016

” 2. The Measurement Life: An Interview with Jim Macnamara.

Education 100

Education Exercises Consultant Banking 100

Waxing UnLyrical

JULY 13, 2016

And then take the data and respond accordingly. David Ogilvy , a man who many consider to be the godfather of modern advertising, once said: “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”. The simplest way to begin measuring is to start with what’s in front of you.

Metrics 100

Metrics Advertising Campaign Education 100

Waxing UnLyrical

OCTOBER 26, 2016

Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. Guest Post by Kristie Aylett. Dashboards. Online surveys. Those are a bit harder to uncover. The result?

Conversation 100

Conversation Project Metrics Survey 100

Waxing UnLyrical

JANUARY 26, 2020

Show the data and research from Edelman and others. I don’t have a silver bullet, but I do have some recommendations: 1) Make sure the executives we advise and the teams that we manage/are a part of, are talking about this on a regular basis. We need to be aware of the threats to prepare for the threats.

News 58

News Banking Flickr Cost 58

Waxing UnLyrical

MARCH 6, 2015

If you look at the research report , you’ll see that metrics and analytical skills don’t even make the cut when it comes to hiring senior pros. And, in fact, “quantitative data analysis” is one of the top 5 least desired competencies when hiring junior pros. billable by… pitching.

Social Media 100

Social Media Compete Skills Consultant 100

Waxing UnLyrical

OCTOBER 5, 2016

Mark Weiner : CEO of PRIME Research US. Always been a data nerd. Everyone has data; data isn’t the answer. and has worked with clients in over 30 countries to help them measure the impact of communication on business results; and. In 1981, had 2 justify my budget at Fujitsu. measurePR #amecmm. measurePR #amecmm.

Analysis 193

Analysis Consultant Metrics Research 193

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. votes, comments, inbound links) and web analytics data (e.g. website visitors and sales leads) 3.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

AUGUST 15, 2019

The data presented will be backed by a series of well-researched statistics. Research has shown that 36% of businesses put out product promotion Stories (mostly ads, videos, and photos depicting products in real-life use case scenarios). Why is Instagram Stories Feature Important? 5% are taken to a campaign page.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Waxing UnLyrical

JANUARY 17, 2019

New research and statistics offer valuable fodder for content and outreach, and they don’t have to be expensive to obtain. Do you have access to de-identified data within your product that could point to an industry trend? Conduct Surveys. Can you survey customers to discover a new point of view?

News 203

News Press Release Creative Commons Survey 203

Waxing UnLyrical

JULY 30, 2014

There is no mention of which specific companies have employed this approach successfully, nor analysis of the return on investment, customer retention, or perception data. There is no mention of whether this style of growth worked for the organizations to really achieve what they’re looking for. Graphic via BufferSocial.

Community building 250

Community building Tumblr Organization Communities 250

Waxing UnLyrical

MARCH 11, 2019

I stored all of this research in a spreadsheet and continually monitored it for themes and ideas. While I couldn’t use this data to test for statistical significance, I could use it as a good starting point.

Communities 114

Communities Statistics Consultant Resources 114

Waxing UnLyrical

APRIL 26, 2018

Back in 2014, two researchers, Keith Quesenberry and Michael Coolsen, published a study. In fact, until the 1990s, medical research was largely conducted by men, for men.” Not the data, even though there was lots of it. We know we are master shapers of story.” ” This isn’t a secret. It’s science, really.

Case Study 168

Case Study Communities Study Statistics 168

Waxing UnLyrical

OCTOBER 19, 2015

Research Reveals Success Tactics of Top Bloggers: 11 Trends. Data Storytelling: How to Tell a Compelling Story with Data. Why: “On its own, data means [sic] nothing. Tying the data together with a good, coherent story makes for a compelling narrative,” says Gaurav Jha for SocialCops.

Hubspot 100

Hubspot Consultant Blogger Travel 100