Dave Fleet

JANUARY 26, 2021

This wound is mostly self-inflicted and the outcome of many compounding activities, but can be distilled to this: Marketers took advantage of the near-limitless data available as people spent more and more time online, but didn’t always stop to think about how people would feel about it. Data with empathy.

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

MAY 25, 2011

We have a small sample warning on your website, which means we have limited data on your domain. based research numbers that help you understand your size and trends against your competition. Also, the data found on Compete.com comes from our panel of U.S. and International data. Kind Regards, Lindsey.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

OCTOBER 29, 2010

The immensely smart Jay Baer directed my attention to research conducted by Jeff Widman of Brand Glue , who found that 99.5% Mashable yesterday featured research conducted by Vitrue into the days and times that Facebook users are most active. Tweet Are you focusing your Facebook investment in the right place? Interesting, right?

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

MAY 24, 2011

We measure because there is a decision we have to make and we are lacking the data needed to take action. So that set of data is lost to us from a SOV measure. This is not data that you can collect through counting volume of clips or mentions. A research effort in and of itself. Why do we measure?

Metrics 353

Metrics Widget Sentiment Resources 353

Dave Fleet

JUNE 15, 2010

For example, people are much more likely to be serious sales leads if they’ve been researching other competitive products first than if they’ve just clicked through from a random site. In doing so, it determines whether your visitors are qualified leads or just browsing. Privacy Concerns?

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Essential when it comes to effective research, but not in consuming it for broad communications trends. Email matters most for repeat customers.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

MAY 16, 2011

Last-click measurement is insufficient – it works for email and search but other tactics receive insufficient credit “as they are typically early in the research funnel and are followed by visits to search engines or email&# (fair). The report doesn’t actually give any detail as to the form the data that was used took.

Social Media 366

Social Media Analysis Tweetdeck Report 366