Adam Sherk
OCTOBER 7, 2014
Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Keyword Research. Bing Keyword Research.
Adam Sherk
JULY 9, 2013
Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to influence the editorial calendar over the longer term?
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Adam Sherk
SEPTEMBER 13, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics.
Adam Sherk
MARCH 24, 2011
According to research from the UK’s RealWire , they do. After an interview with Shel Holtz on the value of press releases RealWire CEO Adam Parker revisited some previous research to see how SMNRs are faring against traditional press releases. And as statisticians like to say correlation does not imply causation.
Adam Sherk
JANUARY 21, 2010
Conducted with Don Bates of George Washington University, the study measures the journalists’ use of and attitudes toward social media for researching and reporting stories. There is a lot more data in the Cision study , so I recommend downloading it to get the whole story. So I guess the takeaway there is go after the new folks.
Adam Sherk
JANUARY 11, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.
Adam Sherk
FEBRUARY 23, 2010
by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. But there is no reason not to use tools and data to help make smart business – and editorial – decisions.
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