Adam Sherk

JULY 9, 2013

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to influence the editorial calendar over the longer term?

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Research Content Hitwise Adwords 183

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

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Data Social Media HootSuite Template 94

Webbiquity SMM

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. That depends on what type of B2B website one is referring to. There’s no question that B2B marketers have embraced social media.

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B2B Social Networking Research Marketing 263

Waxing UnLyrical

JANUARY 24, 2013

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. It is surely becoming part of your daily PR research function. So, what is big data ?

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Data Sysomos Sentiment Analytics 230

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. You’ve got the data and the analysis, now what?

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Data Survey How To Review 122

BeingOptimist

AUGUST 24, 2023

With rising cyber threats and data breaches, safeguarding sensitive patient information is more critical than ever. This is where data masking comes in. In this blog let’s delve into the advantages and implementation of data masking in changing healthcare data security. Data masking ensures privacy compliance.

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Privacy Data How To Cost 40

Sprout Social

MARCH 30, 2021

To tap into Facebook data, the network requires that you include specific pages, so the agency selected several fitness outlets like Women’s and Men’s Health and people like Mark Wahlberg, who is known for his intense workout routine. We pulled data from Facebook, Instagram and Twitter, then manually tallied nominations from LinkedIn.

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Questions Data Focus Group Analysis 122

Forbes Social Media

FEBRUARY 5, 2020

At the risk of making yet another reference to the movie Minority Report, the potential to predict crime might have taken another step closer to reality.

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Research Data Twitter Report 56

Convince & Convert

NOVEMBER 30, 2023

Social media listening strategy provides a goldmine of data for you to create a better-informed advertising strategy. Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche. It always helps a brand look more relatable and trustworthy!

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Advertising Social Media Strategy Tools 105

Sprout Social

MARCH 12, 2020

Social ROI often comes down to the data you collect and how you use it. Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations. Building a data-driven marketing culture. Getting started .

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Data Skills Meme Social Media Management 99

Sprout Social

JANUARY 24, 2024

Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. Reach refers to the number of people who saw your content. Audience growth This metric refers to an increase in the brand’s social media followers due to influencer collaborations.

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Metrics Influencer Marketing Survey 97

The Realtime Report

FEBRUARY 27, 2020

Suggested Fix : Suggested fix refers to likely solutions to the problems already identified. Anticipated outcome : Anticipated outcome refers to the expected results after providing solutions to the identified problem. What you should do is to make use of the data available to you. How, then, do you create a sense of urgency?

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SEO Proposal How To Engineering 213

Diva Marketing Blog

JULY 11, 2014

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Joel conducted the analysis and partnered in formulating the research questions. Will this change?

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Research Smart Phone Aggregator iPad 83

The Realtime Report

OCTOBER 16, 2023

These vulnerabilities are cataloged and tracked with CVE (Common Vulnerabilities and Exposures) — a standardized dictionary of vulnerabilities used as a common reference. It includes losing data and intellectual property and disseminating false or misleading content to influence beliefs and behaviors.

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Software System Data Organization 91

Hootsuite

FEBRUARY 7, 2024

Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. Hashtag analytics are data that provide information about the performance of hashtags on social media. Clear data. Hashtag research tools 7. What are hashtag analytics?

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Hashtag Analytics Tools HootSuite 91

Adam Sherk

MAY 19, 2009

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

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Hitwise News Report Press Release 100

Adam Sherk

MAY 19, 2009

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

Hitwise 100

Hitwise News Report Press Release 100

The Realtime Report

APRIL 12, 2023

SEO involves various aspects such as keyword research, content creation, link building, technical optimization, and user experience optimization. Because of this, search engine optimizers need to adjust their strategy for doing keyword research. Content Creation Content creation is another crucial aspect of SEO.

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SEO Engineering Conversation Research 91

Buzz Marketing for Technology

JUNE 27, 2008

Search our database of research documents. Consumer Data. Business Data. Reference Guides. Planned Research. Data-Driven Research. Free Research. Opt in to receive research updates via email. Purchase research and Webcasts securely online. Advanced Search. Contact Us. Consulting.

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Research Strategy Policies Marketing 208

Sprout Social

NOVEMBER 2, 2023

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Departments use the customer journey map as a central reference to ensure a consistent and customer-focused approach. Analytics tools for your website or app are your best bet for such data.

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Examples Template Templates How To 101

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Artificial Intelligence refers to the simulation of human cognitive functions by machines. Why this surge? What is AI?

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Patterns Sentiment Analysis Proposal 118

Sherrilynne Starkie

APRIL 5, 2018

The problem was the target audience, researchers and academics, was not taking part. Most companies don’t do enough monitoring and don’t understand the data. The analytics revealed that Facebook wasn’t referring any traffic to the website and so no online lead generation from a highly-engaged community.

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Social Media Consultant Resources Curation 329

Unmetric

JULY 17, 2016

Here’s how we define the metrics: Reach : This refers to the number of unique people who viewed a piece of social media content. Impressions : This refers to the number of times a piece of social media content is viewed. Combine that with data on Promoted Post detection , you’ll be able to parse through any brand’s Facebook strategy.

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Data Facebook Metrics Social Media Management 60

Pixlee

FEBRUARY 14, 2018

In addition to that report, the IAB released a lengthier research report called “The Rise of the 21st Century Brand Economy.” The IAB’s research validates what we at Pixlee have championed since our inception. According to the study, two-thirds of all U.S. Thank You, IAB.

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Research Brands Press Release Authentication 40

Mindjumpers

AUGUST 23, 2018

Traditionally market research has been built on claimed data. These research methods- although can and have uncovered fascinating insights- are expensive, time-consuming and questionable in their accuracy. Seth Stephens-Davidowitz book “Everybody Lies” is built on the disparity between claimed and observed data.

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Focus Group Curation Data Survey 100

Sprout Social

AUGUST 21, 2023

And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. It also refers to the study of how to optimize impact and reduce the risks and/or consequences of AI.

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Marketing Privacy Policies Issues 88

Bill Hartzer

JANUARY 2, 2015

One often overlooked methodology that should be considered is using social media for article research that will be published on your website or through offline publications. There are numerous ways that you can use social media to begin and complete the article research process. Use The Research Findings Of Others. Take A Poll.

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Research Social Media Content Apple 60

Pixlee

FEBRUARY 15, 2018

In addition to that report, the IAB released a lengthier research report called “The Rise of the 21st Century Brand Economy.” Creating those data-enriched relationships most certainly requires technology, but it also requires story, for there are three last mile gaps that must be closed: to the head, to the home, and to the heart.

Research 40

Research Brands Press Release Authentication 40

The Realtime Report

FEBRUARY 3, 2021

Data is Used to Make Informed Decisions. And while you may not think much of it other than it being a way to count the population, those who work in statistics understand just how many layers of data these census surveys can offer. Research and Development is Highly Dependent on Statistics. Statistics Shed Light on Sales.

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Statistics Survey Upcoming Trends 91

Proactive Report

OCTOBER 30, 2023

Generative AI services like ChatGPT can be incredibly helpful for research and drafting content. In the past it has taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a guesstimate of what this audience cares about. Who is in your audience? Where are they on social?

Trends 72

Trends Marketing Wikipedia Survey 72

Sprout Social

OCTOBER 9, 2023

I was trying to research websites and data points, but I wasn’t getting there fast enough. [AI] Data from The Sprout Social Index™ reinforces this phenomenon, as digital natives are most likely to be concerned about the emergence of AI in social media interactions. After reading the content brief, the writer starts researching.

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Team Examples Marketing Training 110

The Realtime Report

FEBRUARY 7, 2022

This kind of phishing attack refers to where cybercriminals create identical emails from otherwise reputable sources to trick their targets into divulging sensitive information. Hackers will conduct research on their targets to help them craft emails that look credible. However, make sure that you research before selecting an agency.

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How To Policies Software Reputation 91

The Realtime Report

JANUARY 29, 2022

This kind of phishing attack refers to where cybercriminals create identical emails from otherwise reputable sources to trick their targets into divulging sensitive information. Hackers will conduct research on their targets to help them craft emails that look credible. However, make sure that you research before selecting an agency.

How To 91

How To Policies Software Reputation 91

Sprout Social

AUGUST 5, 2020

While Listening gives you insights into competitors’ organic presence in broader conversations across social (aka “earned content”), our Competitor Reports provide performance data for content published by your brand across social platforms (aka “owned content”). Without it, you’re essentially measuring data in a silo.

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Analysis Strategy Sentiment Comparison 140

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social? Your direct traffic in Google Analytics is a good estimate.

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HootSuite URL Analytics Forums 120

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

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Marketing How To Sample Samples 129

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. Define your Ideal Customer Profile (ICP) Conduct thorough market research to define your Ideal Customer Profile (ICP).

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B2B Strategy Marketing Case Study 62