The Impact of Data, Research for PR

Proactive Report

One of the biggest ways technology has changed the practice of PR is the use of data to drive strategy. PR practitioners today mus tknow how to find, mine and analyze relevant data sets. Research before you start a campaign. In order to analyze data you have to have the data.

Global Social Media Usage Patterns

Net-Savvy Executive

At work, that translates into tracking down companies globally; it's one way my research is different. So when somebody takes a good look at social media patterns beyond the US, I'm usually interested.

Trending Sources

The Ultimate Guide to Keyword Research

Viper Chill

This is known by many as Keyword Research. I say this because I want you to understand how important keyword research actually is. In reality though, keyword research involves so much more than that. You can start by viewing a recent days data with the tool over here.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

We’re all hungry for data. 53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” Social Networking Growth Stats and Patterns by Social Media Today.

The Superhuman Guide to Keyword Research & Competition Analysis

Viper Chill

Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today. Even “strumming patterns for guitar” which seems to be quite an obscure phrase seems to get more searches at 880 per month.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. It’s this team that businesses leans on to get hard data on what will happen.

Making Data Relevant: The New Metrics for Social Marketing

Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. Making Data Relevant: The New Metrics for Social Marketing – Mashable [.]

Research-Driven Ideas for Social Data


Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Facebook data was collected from over 60k users and 1.5m

STUDY: The Business Impact of Online Communities


We spoke with Vanessa DiMauro, CEO of Leader Networks, who is the lead researcher on the study to learn more. As community leaders implement more advanced analytical systems and integrate the community into operations, we anticipate that usage patterns will change.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

76% of marketers say they need to be more data-focused to succeed, and 74% agree that “capturing and applying data to inform and drive marketing activities is the new reality.” Pew Research Center ). Pew Research Center ). Pew Research Center ).

What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

Computer Writing and Research Lab. demand and afford different, complementary but also conflicting cognitive tools, rules, and patterns of social interactionâ?? in which individuals characterize parts of a large data set for their own use. Now reading from the top of the page.

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Weekend Project: Research the Audience You Want … but Don’t Have


Instead, take the preemptive approach and spend some time doing the research that no one has the guts to do. Spend some time browsing through the members and writing down any patterns you notice. You give them your URL, they give you the data.

Global Social Media Adoption In 2011 [White Paper]


Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation. Regional social media adoption patterns: Here are some brief take-aways from the report.

What 1.5M Pins Taught Us About Pinterest Marketing: Common Words, Popular Times, Plus 4 Experiments to Try

Buffer Social

million pins, all sent in 2016, to see what patterns we could find: when pins were sent, when people were pinning, and what words they were using. About the data. The data was taken from January 1st, 2016 until August 23rd, 2016. And our data appears to back this up.

I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

Buffer Social

At Buffer, we’re big fans of using data and research to guide our social media strategy. Here’s what I learned from my look at the research. According to Statista , an online market research portal, the largest user group on Instagram in the U.S.

6 Timely Tips for Twitter Success

Convince & Convert

Tweet New research from Sysomos shows that 92.4% Previous research by Dan Zarrella found that the best times to tweet in general are 10am – 3pm. data to see which of your Tweets are retweeted most frequently. What patterns emerge? Think About Daily Patterns.

6 Reasons to Make Your Big Idea Small

Convince & Convert

This is a very large research project that uncovered many important behaviors and data points related to social media and email marketing. Thousands of blog posts and media mentions have been made of the Subscribers, Fans, Followers research.

If You’re B2B, What Day You Tweet Doesn’t Matter

Convince & Convert

One of my favorite findings from the research (which analyzed more than 250,000 social media messages sent via the Argyle Social platform in 2011), is that despite what you may have heard, for B2B companies it really doesn’t matter what day you send your tweets. (at least on weekdays).

Mobile – from Strategy to Implementation


When trying to determine how to reach your goals using mobile, looking at data is an important place to start in order to gain an understanding of the landscape and context. This data gives associations the grounding to be aware of how their audiences are using these types of tools.

How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]


Half of the buyers consider social media sites as valuable and credible resources for researching products and services. If yes – are you collecting and analyzing the data left from these interactions?

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Data: Screening, Diagnosis and Treatment

Social Media Network Marketing

Screening Phase Examine data for five different kinds of possible errors: Lack of data – Do some questions have far fewer answers than surrounding questions? Excess of data – Are there duplicate responses? Strange patterns – Are there patterns that imply cheating rather than honest answers? Diagnosis Phase From the Screening Phase you have highlighted data that needs investigation.

Why AI will solve Attention Deficit Disorder in Sales Professionals


When we speak to Chief Revenue Officers or SVP’s of Sales worldwide, their confidence in achieving their sales revenue targets is currently at an all time low of 14% confidence levels, further validated by Accenture & CSO Insights Research. Our Distracted, Always-On Reality.

5 Elements Of Your Association’s Brand


This can be anything from your curated content newsletter to a research report to your annual conference. Look – This is your design, colors, patterns and tones that you use to establish a consistent image.

Social Media Growth: 65% of Adults Online Now Use Sites [Infographic]


Drilling down further, the research also shows that social media use among Baby Boomers is growing at a faster clip — among users aged 50-64, 33% say they visit a social network daily , a 20% increase from last year.

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Social media activity data is a vast source of real time customer intelligence. You can search through social profiles, user generated content, and engagement patterns to identify your target prospects who are just entering a buying cycle.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. This week, we’re going to talk a bit about a forth-coming report from Forrester Research.

Case Study: How to Drive 300+ Backlinks to 1 Blog Post

Writtent Blog

The Stats Post is very easy to put together, mainly because it doesn’t require much writing… But it does require good research skills and an understanding of your market. People simply use data from your post and link back to you! Let’s look at data from Ahrefs.

6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More

Buffer Social

There is a lot of great advice on how to grow your followers on social media (much of which I’ll relay below), and at Buffer we’ve always been interested in the research behind the advice. I went looking for data—and I think I found a few good answers.

ICYMI: 11 Of The Best Insights From #SMWLDN 2016


Topics such as the use of social media data across marketing departments and agency pitching drew universal agreement (as we sat there feeling smugly vindicated), whereas topics such as the role of LAD publishers sparked heated debate. Make sure it’s not just data for data’s sake.

Access Facebook Promoted Post Analytics with Unmetric


We’ve worked in record speed to make Facebook Reactions data available in the Unmetric Analyze Dashboard. Following many requests, and some long hours by our data scientists, we've added this feature directly to our Analyze product.

11 Simple Design Tips to Enhance Your Social Media Images

Buffer Social

In a study on the impact of color on marketing , researchers found that up to 90% of snap judgments made about products can be based on color alone, depending on the product. People read in an “F” pattern, an “E” pattern, and a “Z” pattern.

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The Future of Social Media Is Mobile. Are You Ready?

Simply Measured

This pattern makes “dark social” attribution even more important to better understand how, where, and what content audiences are engaging with, and that is converting.

Vanessa Fox Discusses Search, Siri and Social

Geoff Livingston

Rather than wax poetic about Vanessa’s strengths, I asked her some questions about voice search, semantic data, social networking and more. Geoff: How are social and semantic data shaping search? Semantic data is one of many ways search engines can figure out what a page is about.

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

The data allows me to make intelligent decisions on how to evolve my social media strategy – which is why Raven Tools is my favorite social media tool. Kristi’s Little Known Social Media Secret : There is a trending pattern in social media when it comes to the numbers game.

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Benchmark Performance with the New Instagram Competitors Report

Sprout Social

In fact, research shows that 65% of the top performing posts feature products, and 7 out of 10 hashtags included in captions are branded. Interactive graphs and accompanying data charts showcase trends over time, making it easy for you to visualize growth patterns.

Realignment #3: From Passive Knowledge to Collaborative Discovery


Are your members asking for access to the latest research? What good will it do you if you stock your library with cutting-edge data that is not easily searchable or accessible to busy executives who are constantly on the move? From The Demand Perspective Leading From the Outside.

4 Lessons from BuzzFeed’s Worst Headlines

Convince & Convert

To explore how to formulate a headline that generates the most page views and shares , Buzzstream and Fractl decided to take a different approach: We looked at a set of low-performing headings to identify key patterns and distinctions. ” The biggest takeaway from our research?

How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors.

Studies Determining The Value of a Facebook Fan


However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. > Click here to read more about the research made by Vitrue.

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101 Marketing Tools and Technology Tips for 2017

Razor Social

This data is important because it shows you the most engaged visitors. You can access this data in GA under Audience > Mobile > Devices. This can be very useful for ad-hoc analysis or ongoing analysis of data. Use KWFinder for keyword research.