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What Social Data can Teach You about Audiences

Buzz Marketing for Technology

With this in mind, we set out to find a simple list of “2011 NCAA Football Rankings” – an easy Google search is there ever was one. I assumed that the top result, ESPN’s 2011 NCAA Football Rankings , would be the perfect match for our search, until I looked at the data.

Data 176
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The Essential Guide to Successful Intent-Based Marketing

Oktopost

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent data? According to McKinsey , data-driven marketing is the new normal – which is no surprise. What is Intent Data?

B2B 88
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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

Our new research reveals it’s time to rethink this assumption. Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Research 210
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Unlock Content Marketing Success with an Overview of the Waterfall Model

Koka Sexton

Research The first step of the Waterfall Model involves gathering data and insights to inform content creation. Market research and audience segmentation are two key activities of this stage. With the right research, planning, and distribution, you can get your message heard and reach potential customers.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. 53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily.

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A Guide to Conversion Rate Optimization Tool Categories

Razor Social

Formstack – This is a great tool for building any type of online forms, including contact forms, newsletter sign-up, event registration forms, surveys, etc. When you set up your funnel and your conversion goal, you’ll also be able to see a nice visual report of the data you’ve been gathering. User Research. Page Optimization.