The Realtime Report

APRIL 10, 2019

Nielsen in 2014 estimated that 80 percent of U.S. The researchers took into account online traffic and sales on retailers’ websites, primetime television advertising for the retailers, social media chatter mentioning the TV program or the advertisers, and both the advertising and program characteristics.

Study 79

Study Advertising Nielsen Retail 79

Social Media Strategies Summit

SEPTEMBER 23, 2022

In a study from Nielsen , TikTok users said one of their top reasons to use the platform is “to lift my spirits.” But there’s lots of evidence to demonstrate the power of humor: Research from Sprout Social found the top reason that consumers watch videos on social media is to laugh. That wasn’t the case for any other social network.

Education 163

Education Examples Content Nielsen 163

Socialmedia.biz

JANUARY 14, 2020

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. With videos driving 135% more organic traffic than static or text-based images, it comes as no surprise that an estimated 2.27

Mobile 90

Mobile Engagement Organization Video 90

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. Facebook''s new testing ground is India.

Social Media 167

Social Media Nielsen Press Release News 167

Twist Image

SEPTEMBER 11, 2014

You''re in the minority (and yes, I say this with full acknowledgement that if you''re spending money on mobile data, this newly added features can be both draining and expensive. billion in revenue from video advertising this year - up 39% from last year, per research firm eMarketer. Think about cheaper mobile data (it''s coming).

YouTube 80

YouTube Nielsen Mobile Advertising 80

Likeable

MARCH 12, 2019

This information is essential for brands’ e-commerce, allowing Pinterest to retrieve and report data across multiple devices, such as adding items to a cart or completing a transaction. According to research from Cowen and Company, 48 percent of users use Pinterest to find and shop for products, compared to 10 percent of Instagram users.

Brands 81

Brands Nielsen Compete Retail 81

Convince & Convert

SEPTEMBER 11, 2011

But the reality is that Klout can only measure data points, and there’s no mathematical formula that says “give extra credit if the dude invented Netscape.&# The research I did for The NOW Revolution found that in 2009 there were 1,147,910 households with a TV in metropolitan Charlotte. And guess what?

Klout 159

Klout Nielsen Influencer Social CRM 159

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). This data is based on surveys, but in my experience working with millennials they are a diverse group and generalizations don’t always fit. 38% of Millennials are bilingual. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

The Realtime Report

NOVEMBER 26, 2019

In addition, media owners and broadcasters at the annual upfronts said they were committed to making the ad breaks/stacks more addressable and data rich, rather than overpowering the viewers with more ad volume. According to Digital TV Research, SVOD revenues will climb by $51 billion between 2018 and 2024 to take its total to $87 billion.

Advertising 113

Advertising Nielsen Buy Products 113

Sprout Social

APRIL 13, 2017

Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. recently published the results of their research into Instagram influencer payment.

Influencer 97

Influencer Social Media Nielsen Collaboration 97

Bill Hartzer

MAY 26, 2010

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. Nielsen – this is one of the most well known, and trusted names in customer data analytics. Monitter : Track up to three distinct keywords at the same time on Twitter.

Cymfony 152

Cymfony Social Media Tools SM2 152

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. Facebook Fan Research.

Facebook 172

Facebook Study Small Business Nielsen 172

Net-Savvy Executive

JANUARY 6, 2011

At work, that translates into tracking down companies globally; it's one way my research is different. The full research is subscriber-only, but the site offers free summary data on 16 countries. Asia Pacific Social Media Report (highlights), Nielsen (Jul 2010). Global view. Regional view. Country-level view.

Patterns 89

Patterns Social Media comScore Nielsen 89

Ignite Social Media

DECEMBER 16, 2016

With a nice amount of information and an accurate representation for paid data, Twitter is one of the top platforms in terms of analytics. While other platforms struggle with reporting paid data that matches post data reporting (i.e. Twitter analytics are limited in the way you can export the data.

Analytics 60

Analytics Platform Social Media comScore 60

Diva Marketing Blog

FEBRUARY 22, 2009

This is the second part of my interview series with Joel Rubins on , Chief Research Officer at ARF, Advertising Research Foundation. The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Can it skew the data?

Research 40

Research Social Media Nielsen Microsoft 40

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. Joel's Blog CRO-ing About Research @joelrubinson on Twitter.

Research 40

Research Social Media Cymfony Sample 40

Convince & Convert

JULY 19, 2012

From the research I did, we’re just sort of preconditioned to process information visually, more so than auditory, etc. That Jakob Nielsen and other people have researched that nobody really reads online anyway. Infographics Are Only As Good as the Data That Powers Them. Well, the data is always an issue.

Social Media 127

Social Media How To Consultant Data 127

Convince & Convert

AUGUST 7, 2011

Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile. Because it matters in the court of public perception.

Social Media 164

Social Media Quantcast Metrics Comparison 164

Convince & Convert

JANUARY 19, 2015

Nielsen says that advertising from companies is trusted by 47% of global citizens. Edelman’s trust barometer research found that company experts are trusted 66% of the time. According to Content Marketing Institute and MarketingProfs research, 50% of B2B content marketers say they struggle to create content consistently.

Trends 60

Trends Content UGC Marketing 60

Sprout Social

MARCH 8, 2017

A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. We like your eagerness, but before you can start interacting and working with your influencers, you have to do some research. A tool that continues to help brands find true influencers in their field is BuzzSumo.

Influencer 111

Influencer Social Media How To SEO 111

Proactive Report

OCTOBER 26, 2011

Most press releases published online are read by the public looking for data and a survey by Outsell found that online press releases are a major source of data for BtoB buyers prior to purchase. There are many choices for news online – according to Nielsen ratings the top ten online news websites are: Yahoo! NYTimes.com.

News 56

News Press Release Yahoo Nielsen 56

Webbiquity SMM

FEBRUARY 28, 2011

. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company.

List 155

List Twitter Brands Microsoft 155

Ignite Social Media

FEBRUARY 11, 2021

Ad Recall: Research technique used to measure the respondent’s ability to remember elements of an advertisement. Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. purchases, scheduled events) divided by ad spend.

Social Media 171

Social Media CPC CPA Aggregator 171

Diva Marketing Blog

JUNE 19, 2016

Diva Marketing : When doing research for our interview I came across an article from The Advocate. The people in charge will see those ratings and get that data. I look at some Facebook data but that’s about it. I don’t do a whole lot of recipe blogging, but has been part of my strategy. The headlined caught my attention. .

Travel 75

Travel Hosting Social Media Influencer 75

Razor Social

MAY 15, 2019

A recent research found that a majority of marketers leverage influencer marketing to increase brand awareness and reach new audiences: Source: Statista. According to Nielsen, 92% of consumers trust recommendations from brand advocates. Do a research on social media. Time to move on. How often do they talk about these topics?

Influencer 104

Influencer Social Media How To Campaign 104

Buffer Social

FEBRUARY 19, 2019

Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019.

CPC 111

CPC Video Cost CPM 111

Diva Marketing Blog

JUNE 19, 2016

Diva Marketing : When doing research for our interview I came across an article from The Advocate. The people in charge will see those ratings and get that data. I look at some Facebook data but that’s about it. I don’t do a whole lot of recipe blogging, but has been part of my strategy. The headlined caught my attention. .

Travel 40

Travel Hosting Social Media Influencer 40

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JULY 22, 2014

This post reports on research from Newsdesk showing that “98 percent of the world’s largest brands have their own online newsrooms,’ but also spells out how brands are struggling to keep content fresh, use relevant and high-quality images, and capitalize on the SEO potential offered by online newsrooms. The world has changed.

Press Release 217

Press Release Nielsen Blogger SEO 217

Convince & Convert

NOVEMBER 20, 2015

Our recent market research study identified and analyzed all sponsored content from the top 100 lifestyle bloggers, discovering new data finds and trends about blog advertising. Here are the major takeaways from this new market data, complete with an infographic breakdown.

Advertising 60

Advertising Data Collaboration Blogger 60

Buffer Social

FEBRUARY 19, 2019

Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019.

CPC 85

CPC Video Cost CPM 85

Keyhole.co

AUGUST 10, 2023

According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Conducting polls and surveys allows you to collect valuable data and opinions directly from your target audience. By relying on data, you reduce the guesswork and increase the chances of success.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Conducting polls and surveys allows you to collect valuable data and opinions directly from your target audience. By relying on data, you reduce the guesswork and increase the chances of success.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Buffer Social

JUNE 12, 2016

There is a lot of great advice on how to grow your followers on social media (much of which I’ll relay below), and at Buffer we’ve always been interested in the research behind the advice. I went looking for data—and I think I found a few good answers. There’s a good blueprint in this data.

Twitter 81

Twitter Strategy Instagram Facebook 81

Writtent Blog

NOVEMBER 25, 2014

Here are some data-driven, scientific ways to boost your visual content game: 1. Neil Patel’s research indicates that these types of visual content are super popular among users of social media. These types of infographics are especially popular if you’re showcasing original data from your research.

Data 111

Data Tips Nielsen Research 111

Bare Feet Studios

APRIL 29, 2009

Tagged as: abandon , adoption , easy , loyalty , nielsen , research , socialmedia , twitter { 6 comments… read them below or add one } Roxanne Darling April 29, 2009 at 2:21 pm Rummaging in the back of my mind was the question, “How did Nielson analyze the data?&# They make no mention on the blog post.

Loyalty 57

Loyalty Twitter Upcoming Conference 57

Webbiquity SMM

FEBRUARY 7, 2012

We’re all hungry for data. 53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com. .” You just shared a link.

Statistics 190

Statistics Research Social Media B2B 190