Remove Data Remove Mobile Remove Research Remove SMS
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The Mobile Imperative

Twist Image

There's a sad truth about mobile, but I don't want to hear it. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. It's hard to convince a large brand to think about mobile when they just don't see the uptake and motion from the consumer.

Mobile 105
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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Properly managing different channels will allow companies to get to know their customer, target their marketing, and harness the power of data so they can shape their future marketing. One factor to remember is that if you are using cookies to collect user data, you should clearly reveal this to your users in a privacy policy on your website.

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“Digitally Mature” Companies Make More Money

The Realtime Report

These companies are “using technologies like social media, mobile, analytics and embedded devices to change their customer engagement, internal operations and even their business models. Our research points to a real “digital advantage” to those that do.”

Company 192
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20 Types of Digital Marketing that Works

Social Media Marketing

For instance, if your demographic are those between the ages of 25 and 29, Pew Research notes that Instagram is the best platform to focus on. Having existing customers publicly supporting and promoting your brand is a plus since 80% of shoppers do online research before purchasing. Recent research has shown that more than 3.8

Types 90
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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. Marketers are surrounded by data, yet starved for insights ( click to tweet ). Marketers are surrounded by data, yet starved for insights ( click to tweet ).

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3000 Year Old Marketing Techniques

Bill Hartzer

And when it comes to communication SMS marketing comes into its own. For example, a text reminding customers that their delivery is due tomorrow, or that their insurance runs out next month, or asking for their feedback are just three ways that SMS marketing can help you provide outstanding customer service.

SMS 77
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Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

according to new research by my client ExactTarget), many of your potential customers have the capacity to interact with your QR code. That’s commendable, as we all know that EVERY data point you request has a negative impact on your conversion rate. But that’s when SMS was still cool. Suitability of Purpose.

Analysis 149