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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

I presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. View more presentations from Networked Insights.

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Social Media for the Boardroom

Buzz Marketing for Technology

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. I think this report is a great example for all of us – it shows a very comprehensive approach to monitoring and gaining insights from data. Stumble upon something good? Technology.

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5 Social Media Management Tools and Services You May Not Know About Yet (But Should)

Kikolani

Not only will you be able to quickly see which networks you can establish your name upon, but you will also discover over 500 social networks. You know you need a social media presence, but if you’re time-starved like many of us, even the best tools won’t help you keep things under control.

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Trust is hard to come by these days

Buzz Marketing for Technology

So what does this mean for marketers and for major brands in an era of social media? Hidden in the data is the fact that CEOs and Government officials are at the very bottom of the totem pole when it comes to delivering a message that people trust. Well 2 things …. No related posts.

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How to increase Twitter followers for your business

BeingOptimist

Since twitter is a very popular 280 characters social media and microblogging platform to express our views and ideas, so it is essential for us to know how to increase twitter followers for your business or for ourself. More than 396.5

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Journalist Social Media Usage Increases, Concerns About.

Adam Sherk

A similar difference exists for microblogging sites like Twitter. Newspaper journalists were the most likely to report using no social media tools (21%). There is a lot more data in the Cision study , so I recommend downloading it to get the whole story. So I guess the takeaway there is go after the new folks.

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88% of Twitter Users Follow At Least One Brand

The Realtime Report

The highlights: 60% of Twitter users access the microblogging platform on mobile devices. This data was revealed just as Twitter released a new feature for big brands, allowing them to embed surveys directly into tweets. there are more than 400 million tweets per day. promoted tweets have an engagement rate of between 1% and 3%.

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