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Connect the Dots Between PR Metrics and Strategy

Spin Sucks

In communications, two of our biggest jobs are to 1) translate data and PR metrics into narratives; and 2) narratives into PR metrics. Every month, my communications team and I get together to fill in our monthly PR metrics dashboard. And it got me thinking about the two-way relationship between PR metrics data and narrative. From Data to Narrative.

Four Metrics for Measuring Social ROI


Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? An important metric to measure is the levels of reach and engagement. Brand Awareness.

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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]


Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. It has been noticed that marketers are turning towards social analytics to make use of this ‘big data’ while also attempting to understand consumer attitudes and behaviors and to harness these insights for business.

3 Marketing Metrics for Savvy Content Marketers

Convince & Convert

Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that data and developing a better marketing strategy is one of the keys to consistent growth. While most analytics services offer plenty of data, they don’t exactly offer much guidance when it comes to figuring out what matters.

10 Great Alternatives to the Google Keyword Research Tool


Keyword research is a fundamental part of content marketing. . Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. The valuable insights offered by keyword research will inform your strategic process by identifying exactly what your customers want, need, and are concerned about. What to do?

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

We’re all hungry for data. 53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search. SEO Research and Stats.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

7 Metrics to Measure Value of Your Content in the Inspiration Age (episode 173). Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it! In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. iTunes.

What New Data Tells Us About Blog Advertising

Convince & Convert

Our recent market research study identified and analyzed all sponsored content from the top 100 lifestyle bloggers, discovering new data finds and trends about blog advertising. Here are the major takeaways from this new market data, complete with an infographic breakdown. The blogging space has grown to be a major part of online publishing with a huge following and audience.

Why Share of Voice is a Useless PR Metric

Dave Fleet

We measure because there is a decision we have to make and we are lacking the data needed to take action. So that set of data is lost to us from a SOV measure. What action can you take based on a SOV metric alone? This is not data that you can collect through counting volume of clips or mentions. A research effort in and of itself. Why do we measure? More ink.

New Research: Do Pictures of People Increase Facebook Engagement?

Convince & Convert

At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? We dove a little deeper into the data and broke out our analysis by post likes, shares, and comments to shed more light on these results. Likes are, of course, the most abundant and lightest engagement, and this is the only metric for which we found partial body shots beating images without people. The Research Methods Behind the Madness. New Research: Do Pictures of People Increase Facebook Engagement? Our Hypothesis.

The Superhuman Guide to Keyword Research & Competition Analysis

Viper Chill

Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today. At first glance – without doing any competition research yet – I am going to guess that the search results for these aren’t too competitive. Just to be clear, this is not the niche we’re using for the case study.

How to Uncover Meaningful Social Data

Convince & Convert

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. That post got me thinking: If we have research demonstrating that social media is helping people make purchasing decisions, why are we still having these furious debates over the ROI on social media?

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How Bloggers and Brands Create Successful Partnerships (New Research)

Convince & Convert

Your peer marketers are asking bloggers for the social profiles and social data when they are vetting. When it comes to the metric bloggers and marketers care about most, page views led by an overwhelming extent. Of course, success is determined by a number of factors , but when needing to “quantify” success, bloggers and brands turn to page views as a solid metric.

The Best Research Tools for Finding Kick-Ass Content


Tools like Facebook Trending and Google Trends are a good start, but there is goldmine of content research available in lesser-known platforms that don’t have the same brand recognition. Before you go hunting for the latest trending topic, the first step should be to make sure you understand the metrics, processes and data that drive content marketing. Answer the Public.

How to Use KWFinder for Long Tail Keyword Research

Razor Social

KWFinder is a keyword research tool that will help you identify the best long tail keywords to target – those that hit the sweet spot of high search volume and low competition. It’s also an excellent Google Keyword Planner alternative as it provides exact monthly search volumes along with many other useful metrics that we’ll talk about in this post. What are the Metrics? Price.

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How to Use Research to Create Content That Works

Convince & Convert

Tweetable Moments Finding the spicy meatball in a piece of data is key. webby2001 Tweet This Research to Resonate Tom Webster is a man of many talents. Today, he talks with Content Pros primarily as the VP of Strategy and Marketing at Edison Research. Edison Research is a custom market research company, solving problems for clients by figuring out their audience.

Survey of 100 Inbound Marketers: 73% Say Their #1 Blog Metric Is…

Writtent Blog

Want to learn what 73% of inbound marketers say their #1 metric is? For example, according to the results of a 2015 survey by Gleanster Research, collaborating with Kapost, only 3% responded that content marketing was a future priority and 8% responded that it was a low priority. Key Findings: 40% of inbound marketers say their #1 metric for their blog is “social shares”.

Facebook Reach and Impressions Data within Unmetric


The numbers for Reach and Impressions will be displayed along with other engagement metrics for Posts published starting July 1, 2016, onwards. Here’s how we define the metrics: Reach : This refers to the number of unique people who viewed a piece of social media content. Here is why Reach is one of the most important metrics you need to track.

New Study Reveals the Lifetime Value of a Blog Post

Convince & Convert

IZEA commissioned a new study titled “ Lifetime Value of a Blog Post ” to uncover the full value of blog content, giving marketers actionable data to contrast against other mediums they invest in. This is an important data point for both blog owners who are looking to monetize their blog content and marketers who are looking to maximize return on their marketing spend.

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A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

Metrics. Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. By actually talking to people, you can get a glimpse behind the scenes and apply meaning to your metrics. My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. Analytics. Dashboards.

17 Battle-Tested and Data-Backed Writing Tips

Writtent Blog

However, we can offer you a list of 17 fascinating writing tips that are backed by data: 1. Use Lots of Data. Use data or statistics to back up your points. According to Takipi research , they’d much rather read a story or some news. If you’ve done much research into buyer personas , you already know this trick. Listen to Your Data. Make it.

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Blogging Metrics: How to Find and Apply Actionable Intelligence

Writtent Blog

Do blogging metrics really matter? Why Do I Need Blogging Metrics? In fact, as Google’s Digital Marketing Evangelist Avinash Kaushik jokes, “we have more web metrics and data than there are stars in the universe.” Modern marketing is tougher than ever, and big data could be your brand’s only hope for survival in a turbulent business climate. Website Visitors.

5 “Research-Backed” Ways to Earn More Social Traction for Your Blog


If a publisher has high-engagement metrics (more than 20K average shares per post), this means it will have a large audience and high share potential. Google AdWords Keyword Planner , Keyword Tool , and Woodtracker are just a handful of free keyword tools available to you for research. . Our research found that secondary platforms can earn upward of 30% of all social shares.

4 Free Tools for Researching Guest Blogging and Advertising Opportunities


If you are looking for guest blogging or advertising opportunities on other blogs, you will first want to research your options so that you choose the best home for your post or banner ad. Two key metrics I check include: Traffic - It’s hard to get exact numbers, but you can at least compare the traffic of another site to your own. Free Research Tools. PostRank. Compete.

The 3-Step Keyword Research Formula To Cast A Tsunami Of Search Traffic On Your Blog


I’m not going to overwhelm you with time-consuming, overly complicated keyword research strategies. I’m going to walk you through the keyword research formula I personally use to find relevant, highly targeted keywords – keywords that I know will actually send me a decent amount of search traffic. There are a handful of tools that will show you these metrics. Last words.

STUDY: The Business Impact of Online Communities


We spoke with Vanessa DiMauro, CEO of Leader Networks, who is the lead researcher on the study to learn more. Community leaders’ biggest obstacles are data analysis and reporting. Answers ranged from vanity and baseline metrics (such as number of members and number of posts) to sophisticated, business-focused measures that would delight any CFO to her core. Increase staffing.

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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Search our database of research documents. Research. Consumer Data. Business Data. Planned Research. Data-Driven Research. Free Research. Interactive marketers should stop toe-dipping and invest only in programs that can deliver on measurable metrics. As a registered guest, you will be able to: Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research. Opt in to receive research updates via email. Purchase research and Webcasts securely online. Skip to footer.

28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy

Writtent Blog

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. Trust us, you’ll be unstoppable: Research Reports. Read this content marketing case study to learn the steps the company took to integrate, as well as specific tactics to improve their email metrics.

The Most Important SEO Metrics For Backlinks Analysis


In this article, I’ll show you how to determine if a backlink is right or bad for SEO and what are the most important SEO metrics to look for when doing a backlinks analysis. The most relevant SEO metrics for backlinks. When you want to determine if a backlink will have a positive impact on your SEO, you have to check the SEO metrics of the site that’s linking to you.

Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)

The Realtime Report

The full report (registration required) looks at data for 100 countries, and then analyzed the performance of ads in those countries for which the data set included 100 million impressions or more. to the United States (online advertising spending of $26 billion), and then compares each of those countries on three key metrics: Cost per thousand (CPM).

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Smart Measurement For Creative People

Waxing UnLyrical

Tracking growth by using numerical metrics can be a huge hurdle for some creative-minded leaders. Check out the following scenario to see how you can use the metrics to judge the impact of your marketing scheme. With a simple tracking metric, you’ve gained an incredible amount of information about your customers and their habits. Guest Post by Angie Picardo. 20 a person.

Understanding the Mechanics of Measurement

Spin Sucks

Unfortunately, some marketers still don’t take responsibility for understanding the purpose of metrics, creating a plan, taking the time to test and measure, and adjusting their marketing as a result of the insights they gain through measurement. The Mechanics of Measurement: Understand the Purpose of Metrics We all know metrics and measurement are important. What do they mean?

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

blog archives about Services Contact Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources February 2nd, 2009 by Robin Broitman Trying to get a handle on how to measure the effectiveness of your social media programs? Need key statistics or metrics that will help you make strategic decisions to refine your social media programs? Engage or Die! monitoring).

36 Sensational Social Media Stats and Facts

Webbiquity SMM

Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics. Here are five key takeaways from the research below. 90% of companies now use social media for business—yet most aren’t certain it adds value to the bottom line, and more than 60% have trouble assessing its impact or turning metrics in actionable ideas.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013


These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Facebook Insights (Free) | Facebook’s built-in tool provides Facebook Page owners with metrics around their content. It can also be used for campaign tracking, market research, and customer service. based on your queries.

10 Metrics to Track Your Newsletter Content Success

Writtent Blog

To help you determine the success of your efforts to date, and improve your results, we’ve compiled a list of the 10 newsletter content metrics which matter most. HubSpot research has found that the average email list expires at a rate of 25% per year , as people change jobs and abandon their work addresses, switch email platforms, and opt-out of communications. Bounce Rate.

Measurement: Why Business As Usual Just Doesn’t Cut It

Waxing UnLyrical

Those are vanity metrics. And then take the data and respond accordingly. David Ogilvy , a man who many consider to be the godfather of modern advertising, once said: “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”. Measurement & Metrics Public Relations Strategy aligning with business goals PR measurement

Gleanster Market Research Report on Social Media Marketing

Bill Hartzer

Gleanster is a new breed of IT market research. Gleanster attempts to find out what they are doing right, not only in terms of technologies but also in terms of organizational resources, business processes, and performance metrics. Gleanster takes a different approach by providing market research that they have gathered: and you can get the data for free. You agree that you can share the data but you won’t sell it (which is pretty standard and fair). If you do not want to be sold as a lead, then you have the option to purchase the research.

Recap: the September 2015 #measurePR-palooza

Waxing UnLyrical

Richard Bagnall of PRIME Research. Aseem Sood of Impact Research & Measurement Pvt Ltd, and. A2: Integration & correlation of PR metrics with CRM, Social data, Web Analytics to show outcomes #measurepr. A4 PR’s remember – Can never be a magic bullet approach, always need relevant metrics depending on relevant objectives #measurepr. measurepr.

Search Engine Optimization: 5 Keyword Research Tips

Bill Hartzer

One of the most important, if not the most important, part of search engine optimization is keyword research. Properly researching the keywords and keyword phrases is important for several reasons. Here are five keyword research tips that will help your overall search engine optimization efforts. Tracking these metrics by keyword will be important in your allocation of resources, so this is an absolute must in implementing optimal keyword strategy. Clarify Objectives. First of all, you want to clearly define your search engine marketing efforts. Measure Performance.