3 Marketing Metrics for Savvy Content Marketers

Convince & Convert

Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that data and developing a better marketing strategy is one of the keys to consistent growth.

Four Metrics for Measuring Social ROI


Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts?

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Trending Sources

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]


Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. Strategies for processing both internal and external social data.

Social Data can Adds Years to a CMOs Tenure

Buzz Marketing for Technology

Research indicates that the number of months has risen slightly but by any measure, it’s still a short duration for any C-level role. Because until very recently, there was no way to get real-time feedback and deep data-driven insights before the marketing campaigns occur.

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Making Data Relevant: The New Metrics for Social Marketing


Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. New Metrics The need for improvisation and identification of new metrics is high.

What New Data Tells Us About Blog Advertising

Convince & Convert

Our recent market research study identified and analyzed all sponsored content from the top 100 lifestyle bloggers, discovering new data finds and trends about blog advertising. Here are the major takeaways from this new market data, complete with an infographic breakdown.

Why Share of Voice is a Useless PR Metric

Dave Fleet

We measure because there is a decision we have to make and we are lacking the data needed to take action. So that set of data is lost to us from a SOV measure. What action can you take based on a SOV metric alone? A research effort in and of itself.

Why Data Driven Content Fails Alone

Geoff Livingston

Worse, the new account-based marketing trend — which is just hyper-targeted data-driven content marketing — focuses on precision provided by analytics, but not the technique used to create niche content. What we have is a data problem. In my mind, data is beautiful.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

We’re all hungry for data. 53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com.

New Research: Do Pictures of People Increase Facebook Engagement?

Convince & Convert

At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? We dove a little deeper into the data and broke out our analysis by post likes, shares, and comments to shed more light on these results. Likes are, of course, the most abundant and lightest engagement, and this is the only metric for which we found partial body shots beating images without people. The Research Methods Behind the Madness.

How to Use KWFinder for Long Tail Keyword Research

Razor Social

KWFinder is a keyword research tool that will help you identify the best long tail keywords to target – those that hit the sweet spot of high search volume and low competition. With KWFinder keyword research is very simple and it starts with entering your query into the search box.

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The Superhuman Guide to Keyword Research & Competition Analysis

Viper Chill

Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today. I wanted to re-highlight three sources of research that everyone should be using to help you find keywords and phrases to be focusing on. #1

How to Uncover Meaningful Social Data

Convince & Convert

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. It’s hard to establish show-me-the-money metrics if there are no transactions to paint a picture of consumer intent.

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How Bloggers and Brands Create Successful Partnerships (New Research)

Convince & Convert

Your peer marketers are asking bloggers for the social profiles and social data when they are vetting. When it comes to the metric bloggers and marketers care about most, page views led by an overwhelming extent. Image via BigStockPhoto.com.

How to Use Research to Create Content That Works

Convince & Convert

Tweetable Moments Finding the spicy meatball in a piece of data is key. webby2001 Tweet This Research to Resonate Tom Webster is a man of many talents. Today, he talks with Content Pros primarily as the VP of Strategy and Marketing at Edison Research.

Survey of 100 Inbound Marketers: 73% Say Their #1 Blog Metric Is…

Writtent Blog

Want to learn what 73% of inbound marketers say their #1 metric is? For example, according to the results of a 2015 survey by Gleanster Research, collaborating with Kapost, only 3% responded that content marketing was a future priority and 8% responded that it was a low priority.

New Study Reveals the Lifetime Value of a Blog Post

Convince & Convert

IZEA commissioned a new study titled “ Lifetime Value of a Blog Post ” to uncover the full value of blog content, giving marketers actionable data to contrast against other mediums they invest in.

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Facebook Reach and Impressions Data within Unmetric


The numbers for Reach and Impressions will be displayed along with other engagement metrics for Posts published starting July 1, 2016, onwards. Here’s how we define the metrics: Reach : This refers to the number of unique people who viewed a piece of social media content.

17 Battle-Tested and Data-Backed Writing Tips

Writtent Blog

However, we can offer you a list of 17 fascinating writing tips that are backed by data: 1. Use Lots of Data. Use data or statistics to back up your points. According to Takipi research , they’d much rather read a story or some news. Listen to Your Data.

Blogging Metrics: How to Find and Apply Actionable Intelligence

Writtent Blog

Do blogging metrics really matter? Why Do I Need Blogging Metrics? In fact, as Google’s Digital Marketing Evangelist Avinash Kaushik jokes, “we have more web metrics and data than there are stars in the universe.” Which Blogging Metrics Should I Track?

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A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

Metrics. Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. By actually talking to people, you can get a glimpse behind the scenes and apply meaning to your metrics. Guest Post by Kristie Aylett. Analytics. Dashboards. Online surveys.

The Best Research Tools for Finding Kick-Ass Content


Tools like Facebook Trending and Google Trends are a good start, but there is goldmine of content research available in lesser-known platforms that don’t have the same brand recognition. The post The Best Research Tools for Finding Kick-Ass Content appeared first on ProBlogger.

4 Free Tools for Researching Guest Blogging and Advertising Opportunities


If you are looking for guest blogging or advertising opportunities on other blogs, you will first want to research your options so that you choose the best home for your post or banner ad. Free Research Tools. Google Ad Planner Data. Your Blog Research Tools.

The Most Important SEO Metrics For Backlinks Analysis


In this article, I’ll show you how to determine if a backlink is right or bad for SEO and what are the most important SEO metrics to look for when doing a backlinks analysis. The most relevant SEO metrics for backlinks. To decide if a backlink is good, you can’t rely on just one metric.

Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Search our database of research documents. Research. Consumer Data. Business Data. Planned Research. Data-Driven Research. Free Research. Interactive marketers should stop toe-dipping and invest only in programs that can deliver on measurable metrics. As a registered guest, you will be able to: Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research. Skip to global navigation.

Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)

The Realtime Report

The full report (registration required) looks at data for 100 countries, and then analyzed the performance of ads in those countries for which the data set included 100 million impressions or more.

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28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy

Writtent Blog

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. Trust us, you’ll be unstoppable: Research Reports.

How Is Dark Social Affecting Your Brand?

Convince & Convert

Is Dark Social Messing with Your Metrics? According to RadiumOne data, 84 percent of shares happen via dark social. Combining this with their available sharing data, they got to this graph, which says more than 50 percent of their social shares happens via dark social.

Smart Measurement For Creative People

Waxing UnLyrical

Tracking growth by using numerical metrics can be a huge hurdle for some creative-minded leaders. Check out the following scenario to see how you can use the metrics to judge the impact of your marketing scheme. Guest Post by Angie Picardo.

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources


blog archives about Services Contact Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources February 2nd, 2009 by Robin Broitman Trying to get a handle on how to measure the effectiveness of your social media programs? by Geoff Livingston | market research [.]

5 “Research-Backed” Ways to Earn More Social Traction for Your Blog


If a publisher has high-engagement metrics (more than 20K average shares per post), this means it will have a large audience and high share potential. Google AdWords Keyword Planner , Keyword Tool , and Woodtracker are just a handful of free keyword tools available to you for research. .

The 3-Step Keyword Research Formula To Cast A Tsunami Of Search Traffic On Your Blog


I’m not going to overwhelm you with time-consuming, overly complicated keyword research strategies. Start by selecting ‘Find new keywords and get search volume data’, and then ‘Search for new keywords using a phrase, website or category’. And if your own metrics are higher?

STUDY: The Business Impact of Online Communities


We spoke with Vanessa DiMauro, CEO of Leader Networks, who is the lead researcher on the study to learn more. Community leaders’ biggest obstacles are data analysis and reporting. Featured From the Trenches Open Community Useful Data

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10 Metrics to Track Your Newsletter Content Success

Writtent Blog

To help you determine the success of your efforts to date, and improve your results, we’ve compiled a list of the 10 newsletter content metrics which matter most. Modern email platforms are particularly sensitive to spam, which has increased the importance of a metric known as sender score.

Gleanster Market Research Report on Social Media Marketing

Bill Hartzer

Gleanster is a new breed of IT market research. Gleanster attempts to find out what they are doing right, not only in terms of technologies but also in terms of organizational resources, business processes, and performance metrics. Gleanster takes a different approach by providing market research that they have gathered: and you can get the data for free. You agree that you can share the data but you won’t sell it (which is pretty standard and fair).

Search Engine Optimization: 5 Keyword Research Tips

Bill Hartzer

One of the most important, if not the most important, part of search engine optimization is keyword research. Properly researching the keywords and keyword phrases is important for several reasons. Here are five keyword research tips that will help your overall search engine optimization efforts. Tracking these metrics by keyword will be important in your allocation of resources, so this is an absolute must in implementing optimal keyword strategy.

Recap: the September 2015 #measurePR-palooza

Waxing UnLyrical

Richard Bagnall of PRIME Research. Aseem Sood of Impact Research & Measurement Pvt Ltd, and. A2: Integration & correlation of PR metrics with CRM, Social data, Web Analytics to show outcomes #measurepr.

Measurement: Why Business As Usual Just Doesn’t Cut It

Waxing UnLyrical

Those are vanity metrics. And then take the data and respond accordingly. David Ogilvy , a man who many consider to be the godfather of modern advertising, once said: “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

. It’s no secret: social media marketing has a data problem. And this was a case study if ever there was one, because the data they had to work with was phenomenal: A database of 14,000 customers , including, get this, actual sales data. Facebook API data.

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50 Top Tools for Social Media Monitoring, Analytics, and Management 2013


These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Facebook Insights (Free) | Facebook’s built-in tool provides Facebook Page owners with metrics around their content.